FoodTech & AgriTech​

Innovating Plant-Based Food Ingredients with C&DAC C&DAC, a French-based food tech company, is at the forefront of plant-based food ingredients innovation. Specializing in food formulation, C&DAC assists food industries in developing, characterizing, and scaling up new food products, offering expertise across multiple sectors from dairy alternatives to meat substitutes. “Our goal is to help the food industry offer more sustainable and healthier products,” explains the team. By providing tailored food development services and creating their own ingredient line, Puls’Eat, C&DAC is making plant-based food solutions more accessible for companies worldwide. Introducing Puls’Eat: Fermented Faba Bean Ingredients One of C&DAC’s standout innovations is their Puls’Eat line — an ingredient range made from fermented faba beans designed to enhance the taste, texture, and nutrition of plant-based products. “Puls’Eat allows food industries to develop tasty and nutritious plant-based foods,” the team shares. These versatile ingredients are suitable for a variety of applications, including dairy alternatives, meat substitutes, and baked goods, providing a powerful tool for food companies seeking natural, high-quality ingredients. Expertise in Food Formulation and Scale-Up C&DAC’s team is uniquely skilled in food formulation and scale-up, with each member specializing in areas like fermentation, business development, and food process engineering. This diverse expertise allows them to offer comprehensive food development services to their clients. “Each member of the team has their specialty, making us well-equipped to handle different food processes,” says the C&DAC team. By combining their knowledge and skills, they help companies take their product ideas from initial concept to full-scale production, ensuring quality and consistency along the way. Supporting Sustainable and Healthier Solutions with Plant-Based Food Ingredients The driving force behind C&DAC’s work is a commitment to sustainability and health. Recognizing the increasing demand for healthier, plant-based alternatives, C&DAC works closely with food industries to create products that align with modern consumers’ values. “We’re passionate about helping the food industry make products that are better for people and the planet,” the team shares. Their work with sustainable ingredients and clean-label formulations has made C&DAC a trusted partner for brands looking to meet the needs of today’s eco-conscious consumers. Expanding Business Opportunities through SIAL Paris Participating in SIAL Paris has opened new doors for C&DAC, offering exposure to potential clients and partners interested in their Puls’Eat ingredients. “SIAL is an incredible platform to grow our business,” they say. By showcasing their unique offerings at this global food innovation event, C&DAC has gained valuable connections that will aid in their mission to expand their reach in the plant-based ingredient market. The team expects their presence at SIAL to strengthen their business development efforts, particularly for Puls’Eat as they enter new markets.

ALCHEMICO is changing a shift in the beverage industry with its range of natural tonic waters and mixers. Based in Romania, this brand combines organic ingredients, refined flavors, and a philosophy rooted in elegance. As the team shares, “ALCHEMICO is more than a drink; it’s a cultural anchor, a new standard of excellence.” Their 10 flavored waters and soda mixers provide a sophisticated, refreshing alternative to traditional beverages, setting the stage for a new, responsible culture of indulgence. Crafting a Brand Around Alchemy and Authenticity The name ALCHEMICO reflects the brand’s mission to transform the drinking experience by blending science, nature, and cultural roots. As the founders explain, “Alchemy is at the crossroads of what we do — circularity, curiosity, and innovation.” Each drink is crafted with carefully chosen ingredients and an emphasis on authenticity, appealing to individuals and businesses alike who prioritize health, sustainability, and exceptional quality in their beverage choices. By creating products that evoke curiosity and balance, ALCHEMICO has built a brand that’s both rooted in tradition and pushing the boundaries of beverage innovation. A Commitment to Pure Ingredients and Sustainability in Natural Tonic Waters In a market where sugar and artificial flavors dominate, ALCHEMICO stands out by using bio agave syrup and natural extracts for their mixers and tonic waters. “We’re introducing a new category in beverage mixology,” the founders share, “with our focus on extracts and natural ingredients as game changers.” By choosing only the finest ingredients, ALCHEMICO provides drinks that are as healthy as they are flavorful. This commitment has helped the brand quickly gain traction and differentiate itself from mainstream tonic water and soda mixer producers. Breaking into the International Market With New Natural Tonic Waters ALCHEMICO’s recent participation at SIAL Paris has brought significant benefits, allowing them to connect with potential partners and showcase their products on a global stage. “SIAL was the perfect venue for us to meet the right collaborators,” the founders mention. They see this exposure as essential for their ambitious 2024 goals, which include expanding into Michelin Star restaurants across Europe and entering markets in Asia and America. The opportunity to network with international players at SIAL has set ALCHEMICO on a path to worldwide growth, strengthening their mission to redefine beverage culture. Alchemico’s Vision for the Future For ALCHEMICO, the journey is about more than just sales. The brand’s founders have a clear, uncompromising vision to establish a new standard in non-alcoholic beverages. Their philosophy, “truth is enough,” speaks to the brand’s dedication to honesty, refinement, and innovation. They are committed to expanding their offerings and innovating further, driven by the question, “What can we create next?” This curiosity and ambition promise a bright future for ALCHEMICO as they continue to redefine what it means to indulge responsibly. Want to stay ahead in the event industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

FJT is changing the tea industry with its unique fresh juice-infused tea blends, a bold innovation that infuses tea leaves directly with fresh fruit juices. Unlike traditional fruit-flavored teas that only hint at fruit aromas, FJT’s JuicyTea delivers an authentic burst of real fruit flavor in every sip. “We wanted to go beyond just the aroma,” shares the team. “Our process soaks tea leaves in fresh juices, making sure that every cup tastes as vibrant as the fruit itself.” This distinct approach has quickly set FJT apart in a crowded market. A Commitment to Freshness and Quality To make one ton of JuicyTea, FJT uses ten tons of fresh fruit, showing the brand’s dedication to quality. The entire production process, from collecting to packaging, is completed within 24 hours to maintain optimal freshness. “Our facility in Vietnam is equipped with state-of-the-art technology and adheres to strict quality control standards,” says the team. This rapid, high-quality production ensures that FJT’s fresh juice teas are flavorful, natural, and free from artificial additives, appealing to health-conscious consumers around the world. Blending Innovation and Sustainability Sustainability is central to FJT’s mission. By using only natural ingredients and leveraging Vietnam’s abundant agricultural resources, FJT minimizes waste and maximizes the use of high-quality local produce. “Vietnam provides the perfect climate for both tea and fresh fruits,” the team explains, “allowing us to source our ingredients responsibly and sustainably.” FJT’s commitment to using fresh fruits and premium tea leaves not only enhances the flavor but also promotes a more sustainable production process that resonates with today’s environmentally aware consumers. A Vision for Wellness and Accessibility Through Fresh Juice-Infused Tea FJT’s mission extends beyond just offering a delicious beverage. The brand aims to enhance people’s lives by promoting wellness through accessible, high-quality products. “We wanted to create a tea that offers real health benefits without sacrificing flavor,” says the team. By infusing tea with real fruit juices, FJT provides a natural source of vitamins and antioxidants, appealing to health food enthusiasts and functional food lovers alike. This dedication to wellness and innovation is what drives the brand’s ambitious goals for the future. Want to stay ahead in the tech industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

Sesamers attended the ALL4PACK event in Paris, where we explored cutting-edge solutions transforming the packaging industry. From eco-friendly materials to advanced digital tools, these startups are reshaping packaging for the F&B sector and beyond. Here’s a breakdown of the innovative companies we met. Proper Packaging (Eco-Friendly Materials and Processes) Reusable and Circular Packaging Solutions Digital Tools for Packaging and Delivery Efficiency Authentication and Brand Protection Boost Your Startup’s Visibility Are you a startup in the packaging industry with a sustainable or innovative solution? List your startup here to increase visibility among key players in F&B and packaging sectors. We might also feature your startup in one of our articles !

Italy’s plant-based market is booming, with consumer demand for sustainable, plant-based foods driving record growth. In 2023, retail sales reached €641 million, reflecting a significant 16.1% increase since 2021. Felippe Fontanelli has been aggregating these observations into a report that showcases the trends highlighting Italy’s growth potential. This insightful report is available for free download here. Meet the Author Felippe Fontanelli is the founder of the Virtuous Food Revolution Alliance and has worked with innovative startups like Wicked Foods and Future Farm. With nearly two decades in the FMCG industry, he has established a strong network across Italy, Spain, and Portugal, positioning him to provide valuable insights into the evolving plant-based market.  Key Insights from the Report Market Growth Italy’s plant-based market is thriving, with sales reaching €641 million in 2023. Plant-based meat and milk dominate, accounting for 49% and 31% of total sales, respectively. The cheese segment has also seen substantial growth, with a 77% increase in sales volume from 2021 to 2023. Demographic Shifts Young Italians are leading the plant-based movement, with 82% adopting more sustainable diets for health and environmental reasons. This generational shift, coupled with a strong preference for sustainability—66% of Italians prioritize it when purchasing food—positions Italy to compete with established markets like Germany and the UK. Out-of-Home Expansion The out-of-home food sector in Italy, valued at €80.8 billion in 2023, is gradually embracing plant-based options. Major players like Autogrill and Eataly are expanding their plant-based offerings, driven by a growing consumer demand for healthier dining choices. Companies such as Compass Group are focusing on sustainable sourcing, particularly in university dining, which opens up further opportunities for plant-based brands. Regulatory Challenges Despite its growth potential, the Italian plant-based market faces challenges, including regulatory hurdles influenced by meat lobbies. Recent regulations restrict cultivated meat production and limit plant-based products from using meat-related terms. However, public sentiment shows strong support for reducing meat consumption as a means to combat climate change. Partnerships and Collaboration Collaborations between traditional food producers and plant-based brands are vital for expanding options in Italy. By integrating plant-based alternatives into classic dishes, companies can build consumer trust while promoting sustainability. Successful partnerships, such as Planted with Artico for ready meals and Stupiscimi for snacks, demonstrates the effectiveness of this approach. Retail Opportunities While large chains like Aldi and Carrefour are expanding their plant-based offerings, smaller retailers lag behind. There’s a significant opportunity for Italian retailers to collaborate with startups, dedicate special sections for plant-based products, and focus on sustainability to capture this growing market. Local Innovation Italy’s culinary heritage provides a strong foundation for innovation. Local giants like Nestlé and Granarolo are adapting to meet rising consumer demand, while startups like Heaven and DreamFarm are creating products that honor Italy’s food culture while embracing sustainability. This report paints a compelling picture of Italy’s potential as a leader in the plant-based sector. For those looking to explore the findings in greater detail, the full report is accessible for free and can be downloaded here.

If you’re considering exhibiting at a future trade show, the insights shared by exhibitors at SIAL Paris 2024 can be incredibly valuable. They offer their advice based on their overall experiences as exhibitors and during their pitch sessions in front of a jury.  Here are some key takeaways to help you maximize your experience: Torg: Plan ahead Start your planning well in advance. Create a to-do list and a timeline based on insights from previous events to streamline your preparation. Avoid relying too heavily on external logistics, as managing these can be challenging if you’re not experienced. Ensure that everything is organized and in place to meet your needs. Pitching tips: Keep your pitch short and focused. If you have multiple products or topics, concentrate on one and explore it in-depth within 90 seconds. Use minimal text in your presentations. This helps maintain the audience’s attention on your message rather than distracting them with written content. Lebrin Cbd: Be spontaneous Balance preparation with spontaneity. While practicing your pitch is important, over-rehearsing can create unnecessary pressure and dissatisfaction. Allow yourself to connect more genuinely with your audience by going with the flow during your presentation. VgFryer: Stay proactive Engage actively with attendees and maintain communication with your contacts even after the event. Being persistent and keeping an optimistic outlook can help you foster lasting connections that extend beyond the trade show. Freshjt: Engage through experience Let your products speak for themselves by allowing visitors to sample them before explaining their features. This approach keeps attendees engaged and encourages interaction. Remember that trade shows are about sharing experiences and discovering market opportunities, not just selling products. Networking tips: Create a list of key exhibitors that match your target customer profile to visit during your free hours at the exhibition. While some exhibitors may not have their purchasing or business development managers present, their sales representatives can provide valuable contact information for future connections. Pitching tips: Bring your products to your pitch. If possible, allow attendees in the front rows to try them out to enhance engagement. Avoid technical jargon and focus on key values such as innovation and unique production technology. Most attendees may not fully grasp complex information in just 1-2 minutes. Credits : Biz Today If you’re planning to attend a Food trade show, don’t miss our latest article on maximizing your ROI at these industry gatherings !

Heading to MIF(Made in France) Expo next week, November 10-13th, Paris Porte de Versailles – and looking to dive straight into the trends defining the future of food & beverages? Streamline your visit with this curated list of must-see startups:  Food Plant-based alternatives Functional foods Spicy products Anti-waste Socially-engaged foods Low-glycemic index options Better-for-you spreads Drinks Pre- and probiotic drinks Botanical drinks Solid drinks Responsible wine If you’re interested in a more tailored startup itinerary focused on specific topics or sub-trends with additional startup recommendations, feel free to reach out! I’m actively sourcing startups and can quickly create a custom plan for you. Just contact me at sandra@sesamers.com. 

A One-of-a-Kind Natural Vegan Sauce Versatil is not your ordinary condiment, it’s a 100% natural vegan sauce that brings flavor to almost any dish, from eggs to sushi. What makes Versatil stand out is its simplicity—no preservatives, no colorants, not even pasteurization. “Our sauce is completely natural and vegan-certified by ICA-RD,” explains the founder Sorin Butnariu. He has turned a family recipe into a promising international business. From a Family Recipe to a Global Ambition The story behind Versatil begins in the Sorin’s own kitchen. “We were preparing this sauce in the family for years, and I thought I should transform it into a worldwide business because of the extraordinary reaction of people who tasted it.” The decision to take this beloved family recipe and scale it into a global venture came naturally after seeing how people reacted to its unique taste. The product is versatile, fitting seamlessly into a variety of dishes, from burgers to sushi. A Sauce for Every Cuisine As the name suggests, Versatil is more than just a sauce — it’s an ingredient that enhances any meal. “Our product can be used with different foods like eggs, meat, cheese, or together with burgers, hot dogs, sushi, pasta. The sauce’s adaptability across cuisines makes it a must-have for anyone looking to add flavor without sacrificing health or quality. It’s a natural, healthier alternative to traditional sauces, giving consumers the flexibility to decide how they like it. A Bold Plan for Global Expansion With its unique product, Versatil is setting its sights on global expansion through a master franchise model. The founder explained, “I am looking for companies to start production of Versatil sauce in their own country under a master franchise agreement.” This business model is central to Versatil’s vision for growth, allowing local companies to produce and distribute the sauce while maintaining its natural and vegan qualities. By expanding in this way, Versatil aims to become a household name worldwide. Looking to the Future: A Taste Revolution 2024 is poised to be a big year for Versatil, with the company aiming to secure at least five master franchise agreements. “At least five Master Franchises started” is the goal, according to the founder, as they work toward building a global network. But more than anything, the driving force behind this growth is the enthusiasm for spreading their unique sauce to the world. SIAL Paris 2024 Wrap-Up: What You Missed! SIAL Paris 2024 just wrapped up yesterday, and if you couldn’t attend, don’t worry—we’ve got you covered! Head over to our socials on Sesamers YouTube and LinkedIn to catch up on the recorded live streams. Don’t miss out on the future of foodtech!

Elevating Beverage Sweetening with Coconut-Based Innovation Coccola, created by SuiteFood, is changing how we sweeten our beverages with its unique coconut-based formula. Coccola’s coconut-based sweetener stands out from traditional options. It combines coconut water and milk powder to deliver essential electrolytes, magnesium, and potassium. This enhances not only the flavor of coffee and other drinks but also their nutritional value. “We wanted to offer more than just sweetness,” explains the founder Emmanuela Alesiani. “Coccola adds nutrients to your beverages, making it the first-ever nutrient-packed sweetener and beverage enhancer.” This product is more than just a sugar alternative — it’s a natural coconut-based sweetener that nourishes the body while offering a rich and delicious taste. The Italian Craftsmanship Behind Coccola And Coconut-Based Sweetener The name Coccola isn’t just about coconut-based sweetener; it’s also about bringing a sense of indulgence and comfort to consumers. Emmanuela explains, “We chose the name to evoke warmth and to reflect our Italian roots.” Coccola is crafted in Milan, combining Italian culinary traditions with a modern approach to nutrition. This fusion of authenticity and innovation has made Coccola’s coconut-based sweetener, a standout product in the growing market for healthy and natural sweeteners. The founder emphasizes, “It’s about creating a product that delights the taste buds and nourishes the body— without compromise.” A Health-Conscious Approach to Sweetening Health-conscious consumers are at the core of Coccola’s target audience. As wellness trends continue to grow, people are searching for alternatives that align with their health goals, whether it’s managing blood sugar, boosting energy, or maintaining a clean diet. “Our coconut-based sweetener isn’t just about cutting sugar,” Emmanuela shares, “It’s about adding something valuable to your coffee or drink — a source of nutrients that can support overall well-being.” Coccola’s unique formulation, which includes coconut-derived protein and natural antioxidants, turns every cup of coffee into a superfood. Its benefits extend beyond taste, offering health advantages like metabolism-boosting effects and improved hydration. Global Expansion and Strategic Partnerships for Coconut-Based Sweetener With an innovative product like Coccola, the path to growth is clear: expand globally through strategic partnerships. The founder shares their excitement about partnerships with Carrefour Italia, where Coccola will be featured both on shelves and in their café areas. “This is just the beginning,” they mention, “We are targeting international markets like France, Spain, and the UK, and we aim to expand our retail footprint.” The focus for 2024 includes closing a seed funding round of 1 million euros and establishing Coccola with its coconut-based sweetener as a leader in the European beverage market. This ambitious plan also involves scaling production and building a presence in the USA and Asia. Overcoming Challenges with Determination and Passion Starting a food tech company is no easy task, and the founder acknowledges the challenges they’ve faced along the way. “There were sleepless nights, rejections from investors, and market challenges,” they admit. But despite the hurdles, they never considered giving up. “We believe in Coccola and the positive impact it can have on people’s lives,” the founder adds. This passion drives them forward, eager to compete with established brands and even American startups in the same space. Their relentless determination to bring this Italian-crafted, coconut-based sweetener to the world is what keeps them going, day after day. SIAL F&B Exhibition Wrap-Up: A Celebration of Innovation The SIAL Paris 2024 just wrapped up, and we were truly amazed by the atmosphere, the inspiring pitches and speakers. If you missed the event, don’t worry — you can catch up on all the highlights, live streams, and wrap-ups on our socials! Check out our recorded sessions on Sesamers YouTube and LinkedIn to see what you missed, and experience the food tech industry’s future!

Founded in 2016 in London, Brite is emerging as the UK’s top natural nootropic drink. Combining science-backed nootropics with natural ingredients provides a healthier alternative to traditional energy drinks. The company boosts focus and productivity without the caffeine crashes or sugar spikes common in other drinks. Founder Simas Jarasunas, a professional swimmer, and co-founder Andrius Ratkevicius, a chemical engineer, initially aimed to enhance mental performance while avoiding the common jitters associated with energy drinks.” We wanted a product that supports focus sustainably,” says Jarasunas. Brite’s all-natural formula, free from sugar and artificial sweeteners, has become a favorite among professionals seeking clear-headed productivity. The Growing Market for Functional Drinks The functional beverage market is booming, driven by consumers’ growing preference for health-conscious products. The global energy drinks market is projected to reach $84 billion by 2026, growing at a CAGR of 7%, with demand increasing for clean-label products and healthier alternatives to sugary, artificially flavored drinks. Brite taps into this trend, providing a natural solution for enhanced focus and productivity. “Our target audience is those looking for increased productivity without the downsides of caffeine,” says Jarasunas. Brite stands out in the crowded energy drink market by incorporating nootropics- compounds that improve cognitive function. Key Partnerships and Retail Expansion Brite’s drink is widely available in major UK retailers, including Marks & Spencer, Sainsbury’s, and Whole Foods Market. In addition to its UK presence, the company has successfully expanded internationally, securing partnerships with SuperValu in Ireland and Carrefour in Belgium, further broadening its reach across Europe. The company is now becoming the go-to energy drink in corporate environments. Companies like Meta, Google, and LinkedIn stock Brite for employees seeking a productivity boost during the workday. “Our partnerships with tech offices have been instrumental in our growth, as companies prioritize employee well-being,” notes Lukas Chrimlis, Brite’s Sales Project Manager. Innovative Ingredients for Mental Clarity At the core of Brite’s formula are natural nootropics, known for their ability to support cognitive function. Key ingredients include guayusa, matcha, and guarana, which provide a steady energy source without blood sugar spikes or anxiety. “These ingredients work together to sustain focus over extended periods, making Brite ideal for people with demanding schedules,” says Jarasunas. Brite’s commitment to quality and transparency has resonated with health-conscious consumers. “We want to offer a product that people can trust, knowing it’s made from the best natural ingredients,” adds Chrimlis. With no artificial additives or unnecessary fillers, Brite has carved out a niche as a clean-label functional drink that consumers can rely on for focus and energy. Looking Ahead: Goals for 2024 Brite has ambitious plans for 2024, focusing on leading the nootropic drink category across Europe. “We’ve made incredible strides in the UK, and we’re now expanding our reach throughout Europe,” says Chrimlis. With a growing number of retail and corporate partners, it is well-positioned to achieve its expansion goals. Jarasunas and Chrimlis are eager to explore new partnerships that will accelerate growth. “We’re always looking for great talent to join our team as we scale,” Chrimlis adds. With their sights set on expanding globally, the Brite team remains committed to helping people stay productive and focused without the negative side effects.

An Overview of FoodTech Innovations and Industry Insights NutrEvent 2024 brought together industry leaders, researchers, and innovative startups to explore the latest advancements in nutrition and food technology. Sesamers attended the event to gather critical insights and trends shaping the sector to share NutrEvent 2024 recap. This year’s edition showcased a dynamic atmosphere filled with expert knowledge and collaboration among participants focused on addressing current challenges and exploring future opportunities. Key Insights from FoodTech Startup Pitches at NutrEvent 2024 Key Trends and Topics Covered The startup pitch sessions highlighted several emerging trends that are influencing the industry:  Regarding the development stage of these startups, most of them were focused on finalizing regulatory aspects while actively seeking funding between €1 million and €2 million, as well as partners for application development. Promising FoodTech Startups That Caught Our Attention Among the innovative startups that presented their solutions, four particularly caught our attention: Top Investor Questions for FoodTech Entrepreneurs in 2024 During the pitch sessions, several questions frequently arise, highlighting key requirements and evaluation criteria for entrepreneurs. These included:  Major Challenges Facing the FoodTech Industry Throughout the conferences we attended at NutrEvent 2024, key challenges were highlighted. Below are the most significant issues discussed. Investment Landscape in FoodTech The food tech sector is currently experiencing significant challenges in securing investments, particularly for seed funding. B2B companies are attracting the majority of investments, while B2C startups find it increasingly difficult to penetrate the market. Disillusionment with Alternative Proteins There has been noticeable disappointment around alternative proteins, driven by high costs and unmet consumer expectations regarding taste. This has led to a decline in investments and growing skepticism within the sector. Investors expressed frustration, particularly with the slow pace of progress in fields like cellular agriculture, which may take up to 20 years to mature—far too long for funds looking to see returns within a 5-year window. The Shift to Nutrient-Dense Solutions In the current investment climate, venture capitalists are prioritizing solutions that promise mid-term profitability and align with evolving consumer demands. While alternative proteins that pass the critical taste test still hold some appeal, the real opportunity lies in delivering affordable, nutrient-dense food options for the mass market. Investors are keen to see startups innovate in this space to regain confidence and stimulate growth in the industry. Regulatory Aspects Navigating the regulatory landscape for novel foods poses significant challenges, particularly in entering the European market. Startups often seek alternative markets, such as the U.S. or GCC, to mitigate these hurdles. Consumer Acceptance Consumer acceptance poses a considerable challenge in the food tech landscape. Many meat protein alternatives that hit the market have fallen short of expectations, particularly in terms of taste. This underscores a critical point: some companies may neglect to prioritize flavor in their product development, which can significantly impact market uptake. Moreover, the perception of ultra-processed foods complicates matters. Many new protein alternatives are processed but viewed unfavorably by consumers who associate processed foods with being unhealthy. The industry must educate consumers on the nutritional benefits of these products, with clear labeling essential for fostering understanding and trust in their health implications. Explore the upcoming tech events and gain valuable insights from the forefront of technology and innovation. Don’t miss out on your chance to be part of the future of tech — there’s always something exciting happening!

Edmond, founded in 2019, is the first French craft brewery dedicated solely to alcohol-free beers. Their mission is to break the stereotype that alcohol-free beer is only for specific groups, like pregnant women. “We wanted to broaden the horizon of alcohol-free craft beer and bring everyone to it,” said Emilie Yana, the founder of Edmond. This approach, combined with a unique brewing process, results in a beer that tastes just like the real thing — with bitterness, body, and bubbles, but without alcohol or added sugars. The Inspiration Behind Edmond: A Personal Journey The creation of Edmond wasn’t just about filling a gap in the market; it was personal. Emilie, a former professional dancer, decided to stop drinking alcohol in 2017. This choice brought her to realize how limited the options were for alcohol-free beverages. “I realized the social desert this implied,” said Emilie, “not to mention the qualitative poverty of imported alcohol-free beers.” With this realization, she teamed up with Sébastien Dué, who developed a brewing process from scratch. What started as a personal project quickly grew into a vision for the world. High-Quality Ingredients and Local Sourcing for Alcohol-Free Craft Beer One of the key differentiators for Edmond’s alcohol-free craft beer is the quality of the ingredients they use. Unlike many industrial non-alcoholic beers, Edmond focuses on sourcing organic and local ingredients to create flavorful, natural brews. “We continue to produce natural alcohol-free beers, with no additives but with a lot of flavor thanks to our organic ingredients sourcing”. The brewery’s use of the best hops and malts gives their beer a rich and authentic taste. Challenging Stereotypes and Changing Perceptions Edmond is on a mission to challenge the traditional view of who drinks alcohol-free beer. Their tagline and branding aim to attract a broader audience, breaking away from the idea that these beers are only for certain demographics. “The idea was to broaden the horizon of alcohol-free beer and bring everyone to it,” said Emilie. Whether it’s for health reasons, driving, or simply a lifestyle choice, Edmond believes that anyone can enjoy a high-quality alcohol-free beer. Their focus is on creating a beverage that not only tastes great but also fits seamlessly into social situations. Expanding Beyond France with Edmond’s Alcohol-Free Craft Beer While Edmond has already gained traction in France, the company has its eyes set on international expansion. “Going abroad is part of the plan,” said Emilie. The team is focused on increasing production, building new partnerships, and continuing to innovate in the alcohol-free beer space. Edmond’s participation in events like SIAL Startup is a crucial step in achieving their goals for 2024, as they aim to develop their business and get more people to experience their unique beers. Don’t Miss the SIAL Food & Beverage Exhibition! If you’re as excited as we are about innovative food and beverage companies like Edmond, make sure to attend the SIAL Food & Beverage Exhibition in Paris, running from October 19-23rd. Get your tickets now and join us in exploring the future of food tech. Can’t make it in person? No worries! We’ll be streaming live from the event on our Sesamers YouTube and LinkedIn, so you can catch all the action online.