RIMOO, founded in 2023 in France, is transforming the ice cream industry with its state-of-the-art vending machines. “We named our company RIMOO, inspired by Japanese culture because it embodies both simplicity and elegance,” explains Alexandre Avenet, the CEO. This cutting-edge startup offers fresh, traditional, organic, and vegan soft ice cream in just 10 seconds, setting a new benchmark for the frozen treat sector.
Addressing the Freshness and Quality Gap
The need for high-quality, fresh soft ice cream drove RIMOO’s inception. Avenet says, “We noticed a lack of transparency and freshness in ice cream vending and aimed to fix that.” Their autonomous machines offer a fast, convenient, and premium ice cream experience, addressing the growing demand for freshness and automation.
A Dynamic Team Driving Innovation In The Ice Cream Vending Machines Sector
Operating from Paris and Nice, RIMOO’s team combines diverse skills and expertise. “Avenet’s engineering prowess and Mbouyom’s finance and consulting experience make us uniquely equipped to advance this innovation,” notes Avenet. This synergy of technology and business acumen ensures that their machines are advanced and commercially viable.
Targeting High-Traffic B2B Venues
The company primarily focuses on serving B2B clients, such as event organizers, businesses, and public venues. “We cater to festivals, corporate events, amusement parks, and more, where quick, high-quality ice cream is a must,” Avenet highlights. By targeting high-traffic areas, they offer a unique, customizable ice cream experience that stands out from traditional vendors.
Setting New Standards in Ice Cream Experience
In contrast to traditional ice cream vendors and frozen brands, RIMOO’s key advantage lies in its unique combination of speed and customization. “We provide freshly made ice cream in just 10 seconds, offering an interactive and fresh experience that traditional vendors and frozen brands can’t match,” explains Avenet. This innovation positions them as a leader in enhancing the ice cream experience.
Strategic Growth and Innovation Plans for 2024
Looking ahead, RIMOO aims to secure funding by the end of 2024 to fuel its expansion and innovation. “Our daily motivation is to push boundaries and share our passion for ice cream worldwide,” says Avenet. Through participation in SIAL Startup Village, they seek to gain exposure, connect with industry leaders, and forge strategic partnerships to strengthen its global market presence.