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Pinterest has released its annual trend report, revealing 20 key trends for in 2025 across various industries, including home décor, fashion, beauty, and food & beverage. Known for spotting trends early, Pinterest analyzes billions of searches and uses visual technology to identify emerging patterns. In this article, we’ll focus on how these trends are impacting the food & beverage sector, with visual moodboards to bring them to life. Whether you’re in marketing, product development, or strategy, understanding these F&B trends will help you stay ahead of the curve and drive innovation ! Cherry Coded Cherries are expected to be popular in 2025, with everything from cherry toppings on desserts to cherry martinis, sodas, and sweet-savory combinations like cherry-glazed meats. Keep an eye out for more cherry-flavored cakes, tartlets, and sauces appearing on menus. Aura Beauty The “aura effect” trend may inspire food and drink presentations with glowing, pastel colors and shiny finishes. This could also influence packaging, with products featuring soft, pastel shades and a playful, multicolor look. Rococo Revival Elegant desserts will take inspiration from Rococo and Baroque styles, with pastel-colored cupcakes, macarons, and meringues. Expect detailed cakes and beautiful table setups with white and soft pink tones, as well as treats like choux pastries and wedding cakes. Sea Witchery Ocean-themed dishes will likely dominate menus, featuring seafood, seaweed, and fun creations like blue and purple cakes. Look for dreamy, ocean-inspired desserts like madeleines with sea-inspired twists, creating a magical underwater feel. Surreal soirees The “Surreal Soirees” trend may lead to bold, artistic dining experiences. Lobster, champagne, and fruits could be arranged in dramatic, art-like displays—think extravagant presentations and eye-catching food layouts that look like still-life paintings. Castle Core Rustic, hearty meals with ancient vegetables like artichokes, raw ingredients, and rich cheeses are expected to grow in popularity. Picture cozy, candlelit dinners with red wine and dishes that evoke a sense of old-world comfort and simplicity. Dolled Up Miniature, playful foods are becoming a trend, with tiny lollipops, fruit-shaped charms, and colorful tableware inspired by a “dinette” style. These small treats will bring a sense of fun and joy to any event. Fisherman Aesthetic The coastal vibe remains strong, with seafood-inspired menus featuring tinned fish, artisan butters, and Mediterranean-style picnic foods. Beer pairings and fresh, simple flavors will capture the relaxed, seaside spirit. Goddess Complex Luxe, shimmering foods—like edible gold, sparkling drinks, and cocktails decorated with jewelry—are set to become a highlight of high-end dining. This trend will celebrate luxury and indulgence, adding a touch of glamour to the table. Rebel Floats Creamy custom sodas are making a comeback, with ice cream floats, fruity soda mixes, and whipped cream taking the spotlight. These fun and indulgent drinks will give a modern twist to classic sodas. Terra Futura Sustainability continues to rise in importance, with fermented foods, pickles, and homemade preservation methods gaining popularity. Garden-to-table dining is likely to grow, focusing on fresh, locally-sourced ingredients. Primary Play Bold, colorful dishes made from fresh ingredients like tomatoes, lemons, and apples will take the spotlight. Hand-painted table settings and vibrant, eye-catching food presentations will turn simple ingredients into works of art. Pickle Fix Pickles will find their way into nearly everything—cocktails, sandwiches, and even sweet dishes and desserts. Moto Boho A fusion of biker chic and bohemian style will emerge, offering premium, on-the-go meals like iced coffee lattes and matcha lattes, served in minimalist, cool spaces that blend a sense of rebellion with relaxation. Travel Peak Mountain-inspired dining will become the next big trend, with hot chocolates, après-ski cocktails (like spritz), fondue, raclette, and portable meals such as sandwiches and tupperware-friendly dishes taking center stage. Chaos Cakes Bold, playful cakes are set to make waves, with designs featuring animal shapes, quirky faces, and kitschy creations. These unconventional desserts will add a fun, surprising element to any occasion. Player One The “Y2K” aesthetic returns, bringing kawaii-inspired designs and avatar-style dishes. Expect futuristic food packaging and fun, nostalgic touches that reference the early 2000s pop culture. Mix & Maximalist Packaging will embrace mixed patterns, vibrant colors, and vintage-inspired designs with bold typography. Seeing Double It’s about mixing and matching flavors and visuals : expect creative food pairings, bicolored products or packaging designed for two. Nesting Parties Food for welcoming new arrivals—like baby showers. Think pastel-colored dishes, cute cakes, and easy meal preps perfect for cozy, intimate gatherings. Subscribe to our FoodTech newsletter here for weekly insights on the latest trends and news from the F&B industry !

Tech for Retail 2024 held in Paris last week showcased a wide array of startups introducing groundbreaking solutions to revolutionize the retail industry. Among these, food retail innovation stood out as a key area of focus, addressing critical challenges such as managing perishable goods and advancing sustainability. While many themes were explored at the event, we delved into the latest advancements in this sector. In this article, we highlight seven startups transforming food retail with practical solutions to enhance efficiency, reduce waste, and drive sustainability across the industry Onethird: predicting freshness to combat food waste OneThird tackles food waste with AI technology that predicts the shelf life of fresh produce and assesses ripeness in real time. This helps retailers, suppliers, and consumers make smarter decisions. Their AI-powered freshness scanners let shoppers check the ripeness of produce, such as avocados, without squeezing or damaging them. This reduces spoilage while improving inventory management. These scanners are already in use at Jumbo (Netherlands) and Migros (Switzerland). By gamifying the shopping experience, they make fresh produce management more efficient. Holis: life cycle analysis for greener retail Holis provides a SaaS platform that automates life cycle analysis (LCA). This tool helps reduce the environmental impact of products by modeling value chains and connecting suppliers. With insights into eco-design, Holis enables businesses to create more sustainable products. This platform is especially useful for food retailers who want to prioritize environmental responsibility without sacrificing efficiency. Kheops: strengthening local supply chains Kheops connects local producers with large retailers through a digital platform. By streamlining sourcing, order management, and communication, it simplifies integrating locally produced goods into retail offerings. For producers, the platform opens access to larger markets. For retailers, it helps them meet the growing demand for local goods. Ultimately, this strengthens local economies and reduces supply chain environmental footprints. B4food: traceability and safety made simple B4Food ensures food safety and supply chain transparency through a platform powered by blockchain and AI. It simplifies the management of inventory, recipes, and compliance data for businesses. The platform’s eco-conscious features, such as real-time tracking and eco-scores, offer practical tools to improve operations. These innovations reduce waste while helping businesses stay compliant with food safety standards. Ida: AI-powered fresh stock management Ida uses artificial intelligence to simplify managing fresh produce in retail. By forecasting demand and optimizing inventory processes, the platform helps retailers minimize losses and reduce waste. Ida integrates seamlessly with central purchasing systems. This ensures fresh products are available when needed, without overstocking, making it ideal for large retailers. Freshflow: demand forecasting for fresh produce Freshflow uses demand forecasting technology to improve fresh inventory management. By analyzing sales trends and consumer behavior, the platform reduces overstocking and spoilage. Its ability to improve product availability while minimizing waste aligns with retailers’ need for efficiency. Freshflow supports sustainable food retail practices that address growing consumer expectations. Ugofresh: real-time supply chain optimization UgoFresh offers a real-time platform for managing ultra-fresh product supply chains. It connects suppliers, distributors, and retailers to enable seamless communication and better coordination. This focus on transparency and waste reduction makes UgoFresh a key player in optimizing perishable goods supply chains. By improving supply chain efficiency, it supports retailers in meeting the demand for fresh, high-quality products. These startups are tackling practical challenges in food retail, from reducing waste to improving supply chain efficiency. Their innovations show how technology can make food retail more effective and sustainable. To learn more about the future of food, subscribe to our FoodTech newsletter here for weekly insights from the industry !

Tech for Retail 2024 in Paris showcased groundbreaking food retail innovations, emphasizing how technologies like AI, data analytics, and in-store digitization are transforming physical stores, customer experiences, and omnichannel strategies. Sesamers explored how these advancements are shaping the future of food retail technology. Check out our latest article highlighting the best food retail startups spotted at Tech For Retail 2024 here. The return of the physical store in Food Retail innovation Digitization of physical stores In recent years, investments in retail digitization primarily focused on e-commerce and back-end processes, leaving physical stores behind. However, the next decade will see a significant shift as physical stores undergo a technological transformation. Why Now? Innovations like digitized store operations, connected retail, and data-driven commerce are enabling retailers to reimagine the role of physical stores. Food Retail media: the evolution of in-store advertising From posters to digital campaignsThe era of static in-store advertising is fading, giving way to dynamic digital solutions. Companies like Vision Group are pioneering these changes with tools like “Engage,” which enables retailers to: Retailers face the challenge of balancing modern digital tools with familiar elements to maintain a comfortable and engaging shopping environment. Artificial Intelligence: experimenting with potential AI continues to be a focal point, with retailers experimenting to identify the most impactful applications. The focus at Tech for Retail 2024 was on practical use cases, such as: Case study: Carrefour’s HoplaCarrefour introduced “Hopla,” an AI-powered chatbot built with OpenAI technology, to enhance the shopping experience: Hopla demonstrates how AI can combine practicality with consumer-centric features to build loyalty and efficiency. AI in product developmentIn 2023, Coca-Cola released “Year 3000” a product co-created with AI, showcasing its role in trend-driven product creation. Startups like Beink Dream, winners of the Tech for Retail Startup Award, leverage AI to transform ideas into visuals and refine them in real time. Their technology has been used in the CPG industry to create innovative packaging designs. Data: the foundation of modern retail Retailers are transforming into data powerhouses, but the emphasis is shifting from raw data to actionable insights: In an era of supply chain volatility and rising consumer expectations for efficiency, actionable data has become indispensable. Personalization and ROI-driven innovation Food retailers are not just seeking technology; they are demanding value-driven innovation that aligns with their operational needs. Innovation must go beyond flashy concepts—it needs to prove its relevance and impact. Conclusion Tech for Retail 2024 highlighted that the future of food retail is a fusion of technology, innovation, and consumer-centric strategies. Physical stores are reclaiming their importance as hubs of data, logistics, and consumer engagement. Entrepreneurs and retailers must focus on solutions that are cost-efficient, intuitive, and impactful for both businesses and consumers. Interested in learning more about the future of food ? Subscribe to our Foodtech newsletter for weekly insights !