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Articles written by
Amber Yu

FoodTech Startup United Kingdom
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Founded in 2016 in London, Brite is emerging as the UK’s top natural nootropic drink. Combining science-backed nootropics with natural ingredients provides a healthier alternative to traditional energy drinks. The company boosts focus and productivity without the caffeine crashes or sugar spikes common in other drinks. Founder Simas Jarasunas, a professional swimmer, and co-founder Andrius Ratkevicius, a chemical engineer, initially aimed to enhance mental performance while avoiding the common jitters associated with energy drinks.” We wanted a product that supports focus sustainably,” says Jarasunas. Brite’s all-natural formula, free from sugar and artificial sweeteners, has become a favorite among professionals seeking clear-headed productivity. The Growing Market for Functional Drinks The functional beverage market is booming, driven by consumers’ growing preference for health-conscious products. The global energy drinks market is projected to reach $84 billion by 2026, growing at a CAGR of 7%, with demand increasing for clean-label products and healthier alternatives to sugary, artificially flavored drinks. Brite taps into this trend, providing a natural solution for enhanced focus and productivity. “Our target audience is those looking for increased productivity without the downsides of caffeine,” says Jarasunas. Brite stands out in the crowded energy drink market by incorporating nootropics- compounds that improve cognitive function. Key Partnerships and Retail Expansion Brite’s drink is widely available in major UK retailers, including Marks & Spencer, Sainsbury’s, and Whole Foods Market. In addition to its UK presence, the company has successfully expanded internationally, securing partnerships with SuperValu in Ireland and Carrefour in Belgium, further broadening its reach across Europe. The company is now becoming the go-to energy drink in corporate environments. Companies like Meta, Google, and LinkedIn stock Brite for employees seeking a productivity boost during the workday. “Our partnerships with tech offices have been instrumental in our growth, as companies prioritize employee well-being,” notes Lukas Chrimlis, Brite’s Sales Project Manager. Innovative Ingredients for Mental Clarity At the core of Brite’s formula are natural nootropics, known for their ability to support cognitive function. Key ingredients include guayusa, matcha, and guarana, which provide a steady energy source without blood sugar spikes or anxiety. “These ingredients work together to sustain focus over extended periods, making Brite ideal for people with demanding schedules,” says Jarasunas. Brite’s commitment to quality and transparency has resonated with health-conscious consumers. “We want to offer a product that people can trust, knowing it’s made from the best natural ingredients,” adds Chrimlis. With no artificial additives or unnecessary fillers, Brite has carved out a niche as a clean-label functional drink that consumers can rely on for focus and energy. Looking Ahead: Goals for 2024 Brite has ambitious plans for 2024, focusing on leading the nootropic drink category across Europe. “We’ve made incredible strides in the UK, and we’re now expanding our reach throughout Europe,” says Chrimlis. With a growing number of retail and corporate partners, it is well-positioned to achieve its expansion goals. Jarasunas and Chrimlis are eager to explore new partnerships that will accelerate growth. “We’re always looking for great talent to join our team as we scale,” Chrimlis adds. With their sights set on expanding globally, the Brite team remains committed to helping people stay productive and focused without the negative side effects.

FoodTech + 2
France SaaS Startup
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As digital assets become essential for seamless customer experiences, POWER.xyz leads in helping retailers optimize 3D asset management. Co-founded by Clément Foucher in 2022, the company operates from Vierzon, Paris, and Hong Kong. Their team of 20 altogether includes five 3D designers and twelve developers. Their SaaS platform scales digital asset production, enhances customer experiences, and boosts efficiency across industries. Comprehensive 3D Asset Management POWER.xyz offers an all-in-one platform for managing digital assets like 3D models, digital collectibles, and gaming content. It basically helps retailers integrate 3D technology for real-time web experiences, AI-driven content creation, and photorealistic rendering. Foucher emphasizes, “Our solution is a one-stop shop for managing 3D assets, from production to real-time experiences, and AI-generated lifestyle content.” Generally this seamless approach allows brands to scale 3D content creation without the usual technical challenges, giving them a competitive edge. High-Profile Clients and Effective Acquisition Strategy POWER.xyz’s impressive client list includes luxury and retail giants like LVMH, Stellantis, Maje, Renault, Michelin, and Vanessa Bruno. The company has effectively leveraged business fairs and word-of-mouth marketing as primary components of its customer acquisition strategy. “We’re attending business fairs globally, and word-of-mouth has been highly effective,” Foucher explains. He underscores how these tactics have positioned POWER.xyz as a trusted partner for high-end brands. Strong Financial Growth and Profitability POWER.xyz has experienced remarkable financial success. The company’s fundraising journey was notably smooth, with Foucher sharing that they signed €500,000+ worth of deals within a few months. In 2022, they successfully raised €3.5 million, driven by strong commercial traction. Foucher confidently projects, “We will be profitable by the end of this year,” which is a significant achievement given that only 15% of SaaS companies indeed reach profitability in their early years. With potential plans for another fundraising round in 2024, POWER.xyz is on a promising path of sustained growth. Customer Success and Data Security Customer satisfaction is obviously at the heart of POWER.xyz’s operations, backed by a dedicated Customer Success Management (CSM) team that ensures smooth project launches and ongoing client support. This commitment helps maintain low churn rates, which is essential in the competitive SaaS landscape. Additionally, data security and GDPR compliance are top priorities, with a specialized team dedicated to protecting customer data. Ambitious Growth Plans Looking ahead, POWER.xyz is focused on scaling its operations while serving over 25 prominent clients across luxury, retail, and industrial sectors. They have structured their pricing model to ensure profitability while delivering substantial client value. With an eye toward the future, the company certainly aims to become the go-to solution for 3D asset management in the luxury and retail spaces, continuing to enhance digital customer experiences worldwide.

France + 2
FoodTech Startup
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Lebanon-based International Factory for Food and Beverages (IFFB) is reshaping the beverage industry by offering premium co-packing services for energy drinks, soft drinks, and alcoholic beverages. Founded in 2021, IFFB has rapidly become a key regional player, focusing on high-quality production, innovation, and operational efficiency. Led by Peter Abi Ramia and Mikel Abi Ramia, the company produces 24,000 cans per hour. “We saw a global shortage of carbonated beverages in cans and recognized an opportunity,” Peter noted. “Our vision is to provide flexible co-packing solutions with shorter lead times to meet market demands.” This proactive strategy is fueling IFFB’s swift growth. The Significance Behind the IFFB Name International Factory for Food and Beverages (IFFB) reflects the company’s ambitions. Peter explained, “The name embodies our core beverage production business and our future expansion into food, targeting international markets.”With aspirations to break into European and African markets, IFFB aims to become a dominant player in the beverage industry, all while diversifying its product portfolio. Meeting Market Needs with Innovative Expertise IFFB’s product lineup spans energy drinks, RTD vodka mixes, non-alcoholic beers, carbonated beverages, and iced teas. Their cutting-edge facilities ensure that every batch meets the highest standards, offering consumers great taste and functionality.”Our target audience includes anyone who enjoys carbonated beverages,” Peter noted. “What differentiates us is our adaptability. We quickly respond to market demands, and our shorter lead times provide a competitive edge.”Their adaptability is proving successful. IFFB’s monthly sales continue to increase, “We haven’t lost a single customer,” added Mikel. “Our commitment to quality and efficiency keeps clients returning.” Overcoming Scaling Challenges IFFB’s rapid expansion does not come without challenges. “Scaling a co-packing company requires careful coordination, especially in managing raw materials and ensuring that production maintains high standards,” Peter admitted. One of their key obstacles is maintaining operational efficiency during rapid growth. To meet these demands, they are heavily investing in technology and refining processes. “We’re continuously innovating, from product development to production operations,” Mikel emphasized. This constant innovation helps them stay competitive in a fast-evolving market. Expanding Through SIAL Startup Village A major part of IFFB’s growth strategy includes participation in SIAL Startup Village, a prominent event for food and beverage startups. Peter shared, “We want to expand into the EU and Africa, and SIAL offers valuable exposure to potential clients and partners.” Through this platform, IFFB hopes to secure new sales leads and build connections that will help drive international expansion. The Outsourcing Trend in Beverage Production With beverage production becoming increasingly complex, outsourcing to specialized co-packers like IFFB has become increasingly popular. The global co-packing market is projected to grow at a CAGR of 8.3% from 2021 to 2026, driven by companies seeking to lower production costs and enhance efficiency. Co-packing companies leverage this trend by providing flexible solutions that help businesses reduce expenses while upholding high-quality standards. Their adherence to international safety certifications, including FSSC 22000, Halal, ISO 22000, and HACCP, further strengthen their position as trusted co-packing partners. Future Outlook Looking ahead, IFFB is focused on expanding its customer base and product offerings while remaining committed to quality and innovation. Peter said, “Our vision is to continuously grow and offer new, exciting products for local and international markets while maintaining our commitment to excellence in taste and operational efficiency.”With its advanced facilities, skilled team, and ambition to lead in beverage co-packing, IFFB is poised to become a global leader in the industry.

FoodTech + 1
FoodTech France Startup
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Retail Robotics Solutions (RRS) is advancing rapidly with its innovative AI technology in corporate catering and self-service restaurants. Founded in 2022, the company quickly became a leader in integrating computer vision and Robot-Cashier systems. We caught up with CEO Dmitri Rodin and Head of Customer Satisfaction Ilya Zelikin to dive into their work, ambitious plans for the future, and how outsourcing plays a key role in scaling the business. A Visionary Beginning Dimitri Rodin, with over 20 years of executive experience, co-founded RRS after meeting with an angel investor and a computer scientist. Their talks on computer vision and Robot-Cashier technology sparked an idea: “To revolutionize the way people experience dining in cafeterias and self-service restaurants by making it as easy as taking a selfie.” This principle has guided RRS’s journey. The Technology Behind the Innovation RRS employs advanced equally AI and Robot-Cashier solutions to streamline food service, reduce queues, lower costs, and enhance customer satisfaction. Rodin highlights their edge in brief: “We’ve become the global leader in recognition accuracy for freshly-made food.” Furthermore he adds that their technology excels at identifying overlapping food items, a challenge for many competitors. Zelikin explains, “With three successful pilots and a €2.4 million contract, we’ve proven our solution delivers results from day one.” This success shows strong demand and sets the stage for future growth. Targeting the Corporate Catering Sector RRS primarily focuses on large corporations in the corporate catering sector, including major players such as Elior, Sodexo, and Compass Group. Additionally, their expertise allows them to cater specifically to the needs of these industry leaders. Their in-depth understanding of client needs helps them to implement solutions seamlessly, including integrating Robot-Cashier systems, without disrupting existing workflows. Zelikin also highlights, “After two years of negotiations with target clients, we know how to implement our solution effectively.” Scaling Operations and Outsourcing As RRS expands its presence across Europe and prepares to enter the U.S. market, outsourcing plays a vital role in its strategy. Industry statistics indicate that 59% of companies generally utilize outsourcing to improve operational efficiency. The company plans to partner with software and hardware companies, including also those in Robot-Cashier tech, to drive growth. Dimitri highlights its strong track record with top stakeholders. Its diverse team from 11 countries helps it navigate complex markets and build key partnerships. Future Goals and Ambitions For 2024, RRS aims emphatically to boost revenue and expand AI-based terminals and Robot-Cashier systems with Pingo Doce in Portugal. Rodin also adds, “Our goal in the U.S. is to start Proof of Concepts with key players in self-service restaurants and corporate catering.” With a U.S. office opening in fall 2024, RRS is certainly ready to impact the FoodTech industry. They aim to be recognized at SIAL Startup Village, considering it a crucial opportunity to attract investors and industry leaders. The Drive for Change What motivates Rodin and Zelikin? Rodin reveals, “I wake up every morning with a clear understanding that we are changing the business practices of the entire global food service industry.” This conviction fuels their ambition to radically enhance customer satisfaction, saving office managers valuable time that would otherwise be spent in lines.

FoodTech + 2
FoodTech France Startup
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As the world looks for sustainable alternatives to conventional protein sources, startups like Planetary, based in Switzerland, are paving the way for a greener and healthier food system. Founded in 2022 by Marison Ian and David Brandes, the company is a venture-backed food tech company that aims to power the economy by building industrial-scale infrastructure globally. Their core innovation lies in precision fermentation, and they’re set to make a significant mark on the global protein supply with their versatile mycoprotein product.”We’re building the bioeconomy together,” reads Planetary’s tagline. This vision aligns with the growing demand for sustainable, plant-based, and microbial proteins in a world that is grappling with the challenges of climate change and resource scarcity. Precision Fermentation: Scaling for Global Impact Planetary’s focus on precision fermentation is no accident. This method allows for the production of high-quality proteins without the environmental downsides of traditional animal agriculture. According to a recent study by the Good Food Institute, precision fermentation can reduce land use by up to 99% and greenhouse gas emissions by up to 87% compared to conventional meat production.”Our goal is to provide food producers with a sustainable, healthy, and versatile ingredient in the form of mycoprotein,” said one of the co-founders during the interview. The company is already building its first facility in Switzerland, set to begin operations at the end of 2024. This facility will serve as a cornerstone in Planetary’s mission to contribute to diversifying the global protein supply. A Team of Experts Driving Innovation Planetary’s small but highly specialized team of 10 employees works in Switzerland and remotely, bringing together expertise in bioprocessing, engineering, product development, and business. Their multidisciplinary approach has helped the company scale rapidly despite being in the early stages of development.”We’ve built a team of experts in bioprocessing, engineering, product development, and business to create a winning combination,” the team shared. This focus on building a strong internal foundation is key to ensuring they meet their ambitious goals in the coming years. The Growing Bioeconomy: Opportunities and Challenges As a participant in SIAL Startup Village, Planetary aims to connect with industry leaders and generate new customer leads. “We’re looking to establish strong connections within the industry and secure new customers,” the commercial director, Eleanor McSweeney, said. They also hope to lead in building the bioeconomy, which the OECD predicts could reach a global market size of $2 trillion by 2030. However, like any ambitious startup, Planetary faces its own challenges. “What keeps us awake at night is the rapid scaling required to meet market demand while maintaining high quality and sustainability standards,” admitted the team. But they remain driven by the potential impact they can make. “The idea of building a better, more sustainable food system is what gets us up every morning,” they added. The Road Ahead for Planetary Looking forward to 2024, Planetary’s primary goal is to get its first factory up and running. The company plans to expand its team, particularly as it scales its operations and production capacity. “We’ll likely be hiring at the end of this year to support our growth,” McSweeney noted. Their entry into the food-tech space comes at a pivotal moment when consumer demand for alternative proteins is at an all-time high. According to Euromonitor data, the global plant-based protein market is expected to grow at a 9.7% CAGR from 2021 to 2028. With such promising market trends and a clear roadmap, Planetary is well-positioned to make a lasting impact on both the food industry and the environment.” We believe that precision fermentation can revolutionize food production,” one of the co-founders emphasized. “And we’re excited to be part of that transformation.”

FoodTech + 2
FoodTech France Startup
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Founded in 2020 by Alexandre Thebaud, Emile Maine, and Alexis Karkour, based in Grasse, Côte d’Azur, JANE is a French startup making waves in the beverage industry with its innovative approach to natural, functional drinks. With just two dedicated employees and a clear vision, the company is quickly carving out its niche in a competitive market, offering consumers a taste of well-being through its unique product line. A Name Rooted in Elegance and Innovation When asked about the origin of the company’s name, JANE’s founders shared an interesting story. “JANE is an elegant contraction of Mary Jane. Initially, we launched our first drink, a CBD iced tea, hence the reference to the plant,” they explained. This reflects their mission to create drinks that not only taste good but also promote wellness, something their flagship product embodied from the start. A Holistic Approach to Well-Being Its focus on holistic well-being sets JANE apart from its competitors. The company has partnered with Robertet, the world leader in natural flavoring, to develop drinks that cater to consumers’ daily needs. “We wanted to prove that a drink could be healthy, accessible, and very interesting in taste,” said Thebaud. This philosophy resonates with the brand’s primary audience—women aged 35-55—increasingly seeking healthier, more functional beverage options. Navigating a Competitive Market The functional and wellness beverage market is highly competitive, and recent Emulent reports estimate it will reach $208.13 billion by 2025. To differentiate itself, JANE uses unique flavors and sleek, modern designs. “Our goal is to expand into more points of sale with our innovative approach,” said Thebaud. The company is already gaining traction with just two employees, securing space in hundreds of supermarkets and restaurants. “We are listed in several hundred outlets,” they proudly shared, showcasing their growth potential. Building on Early Success with Strategic Partnerships JANE’s partnership with Robertet has been pivotal, helping the startup create standout functional drinks. “Thanks to Robertet, we’ve merged functional ingredients with innovative recipes,” Thebaud said. The company also sees value in networking at events like SIAL Startup Village, a prime platform for showcasing its products to investors and partners. “We applied to SIAL to promote our brand and develop partnerships. We hope to meet new partners, customers, and possibly investors,” Thebaud added. The Road Ahead With a strong foundation built on quality and innovation, JANE has big plans for the future. While the majority of its revenue currently comes from B2B and retail, the company is looking to expand its footprint and develop new products that continue to blend health with flavor. The global trend towards wellness is on their side, as more consumers prioritize functional foods and beverages daily.

FoodTech + 2
AgriTech France Startup
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Transparency and traceability have become critical in the complex world of agri-food supply chains. Connecting Food, a French startup founded in 2016, aims to address these challenges by offering a blockchain-powered SaaS platform that centralizes and simplifies data collection, providing real-time visibility and compliance for food suppliers and manufacturers. With its innovative solution, Connecting Food has attracted key players across the industry. It helps them ensure product compliance with European and U.S. regulations while improving accuracy and security throughout their supply chain. From Mars and Nestlé to Blockchain Innovation The idea behind Connecting Food came from the hands-on experience of its Co-Founders, Maxine Roper and Stefano Volpi. Both have worked for over 20 years at top-tier food companies like Mars, Nestlé, Danone, and Avril. “At Mars and Nestlé, we saw firsthand the challenges of connecting supply chain data to meet legal and quality standards,” said Roper. This led them to leave their C-level roles and launch Connecting Food to revolutionize data management in the agri-food sector. Why “Connecting Food”? The startup’s name, “Connecting Food,” perfectly embodies its mission. According to the Co-Founders, the company “connects the dots” between the many actors in the agriculture and food industries. By doing so, the platform increases visibility and transparency, allowing businesses to track products from farm to fork.”We bring greater visibility into supply chains by connecting all industry actors that source from agriculture. Our platform ensures compliance with both European and U.S. regulations while increasing accuracy and security,” explained Volpi. A Strong Team with Diverse Expertise Connecting Food’s team is its greatest asset. It combines Tech expertise with deep industry knowledge. Based in Paris, the team works from the heart of one of Europe’s leading hubs for innovation.”Our team brings together technology, data, and industry experience. From ex-Deezer engineers to experts in food safety testing from Eurofins, we’ve built a unique blend of talent,” said Volpi. The team also includes professionals from Carrefour, BCG, and Bearing Point, adding depth to its sales, customer success, and data management operations. Targeting the Entire Agri-Food Ecosystem Connecting Food works with various clients at every stage of the agri-food supply chain, including retailers like Migros, branded manufacturers like Barilla and General Mills, and farming groups like Axereal.“Our platform enables clients to gain visibility, precision, and compliance in their supply chain operations,” Roper explained. With increasing demand for more transparency and compliance, especially in the face of a growing regulatory landscape, The company’s value proposition continues to grow. Standing Out from the Competition In the competitive landscape of supply chain management platforms, Connecting Food distinguishes itself through its unique focus on agrifood. While competitors offer similar services, they excel in centralizing cost-efficient, comprehensive data for supplier assessment and product monitoring. “Our expertise in agri-food and precise data management set us apart in ensuring transparency and traceability,” said Volpi. This unique capability allows the company to better serve its clients’ needs while maintaining cost-efficiency. Revenue Model and Traction Connecting Food generates revenue through a subscription-based model. It offers various modules for data management, digital auditing, and product monitoring, allowing clients to select the services they need to improve their supply chain operations. The company has gained traction by securing contracts with major retailers, manufacturers, and farming groups, highlighting its growing influence in the agri-food industry. Looking Ahead: Goals for 2024 After raising an €11 million Series A and receiving financing from the European Commission, Connecting Food is preparing for a significant growth phase. The company aims to raise equity by the end of 2024 to enhance its technology and expand services. “Our goal for 2024 is to scale our platform and explore new growth opportunities in the agri-food sector,” said Roper, as the team focuses on expanding its client base and meeting the rising demand for transparency and compliance in supply chains. Why SIAL Startup Village? Participating in SIAL Startup Village offers Connecting Food a valuable opportunity to network and showcase innovations to key agri-food decision-makers while engaging with current clients and strengthening its market position. “SIAL is one of the most important trade shows for food and beverage.” It offers us the chance to meet key decision-makers and showcase the latest innovations in supply chain management,” said Volpi.

AgriTech + 2
FoodTech Netherlands Startup
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Founded in 2019 by Birgit Dekkers and Willem Spigt, Rival Foods is making waves in the food tech industry from its base in Amersfoort, The Netherlands. With a dedicated team of 18 employees, this startup aims to transform the market for plant-based meat alternatives. It offers diverse products, including chicken fillets and pulled chicken. Additionally, it is innovating with new options like tuna steaks and beef chunks. The Technology Behind the Taste At the heart of Rival Foods’ success is their patented “Shear Cell Technology,” developed in collaboration with Wageningen University. This unique approach replicates the fibrous texture of real meat, altogether ensuring an exceptional bite and consistency without additives. CCO Willem Spigt states, “Our innovations rival the conventional meat industry. We aim to provide high-quality plant-based substitutes that stand out in texture, taste, and ingredients.” Clean Ingredients for a Sustainable Future Rival Foods follows a clean-label philosophy, using basically just seven natural ingredients: water, textured plant protein (wheat gluten, soy, pea), natural flavors, salt, herbs, and spices. This commitment certainly boosts their nutritional value and meets rising consumer demand for transparency in food production. According to recent statistics, experts predict the plant-based meat market will reach $74.2 billion by 2027, with increasing consumer awareness of health and environmental issues. Rival Foods has strategically positioned itself to capitalize on this trend, especially in the B2B food service sector. Addressing Industry Gaps Spigt elaborates on the motivation behind their product development, stating, “The food service industry lacks qualitative meat alternatives that restaurants can place on their menus.” To address this, the founders aimed to create a B2B company that delivers high-quality plant-based substitutes with minimal clean-label ingredients. Rival Foods targets the food service industry, including restaurants, hotels, and catering companies. They aim to integrate innovative products into menus while reducing emissions and addressing climate change. Competing with the Best While Rival Foods faces competition from established players, they believe their unique approach sets them apart. “In the whole-cut segment, we produce and sell by far the highest quality on the market,” notes Spigt. Their focus on authentic texture and minimal ingredient lists generally positions them as a formidable contender in the plant-based space. Looking Ahead: Participation in SIAL Startup Invest Rival Foods has recently launched its products and is already seeing traction with listings in several countries. They are eager to showcase their innovations at the SIAL Startup Village event, one of the world’s most important food fairs. “We have high expectations for this trade fair in Paris this year,” Spigt shares, highlighting the opportunity to connect with potential clients from diverse customer groups within the food service industry. *Cover photo source

FoodTech + 2
FoodTech Startup
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Founded in 2014 by Eran and Avraham Baniel, Incredo is led by Co-CEOs Kelly Thompson (Duffin) and David Tsivion, and has emerged as a leader in the food tech industry with its flagship product, Incredo Sugar. This clean-label sugar reduction solution decreases sugar content by up to 70% while maintaining the delicious taste of sugar consumers love. TIME recognised Incredo Sugar in its Best Inventions of 2020, highlighting it as a major advancement in the quest for healthier food options, and enabling consumers to enjoy their favorite treats without compromise. The Vision Behind Incredo Co-CEO Thompson shares the philosophy driving their innovation: “We named our product Incredo® Sugar because it captures the essence of our vision: enjoying your favorite sweet treats without compromise.” This innovative solution enhances taste and promotes healthier consumption, aligning with the growing demand for better-for-you products. Incredo aims to redefine sugar consumption, making it easier for people to choose healthier options without sacrificing flavor. Commitment to Health Thompson reflects on her dedication to the food industry: “I’ve dedicated my entire career to the food industry, consistently focusing on innovation. The importance of reducing sugar intake and promoting healthier lifestyles cannot be overstated.” This deep commitment shapes Incredo’s mission to improve global nutrition and transform lives through better food options.  The company focuses on health and wellness not just as a trend but as a fundamental part of its identity and goals. Our Diverse Team In general, Incredo operates from multiple locations, including laboratories in Texas and Israel, boasts a talented team of 33 professionals. This group of chemists, food technologists, engineers, and business strategists unites around a common goal: to innovate in food tech. Thompson highlights, “Our comprehensive team ensures we can address every aspect of our solution with precision, innovation, and effectiveness.” This collaborative environment emphatically fosters creativity and drives the development of cutting-edge solutions that meet consumer needs. Target Market Strategy Incredo strategically targets food manufacturers, bakeries, chefs, and chocolatiers, additionally positioning itself uniquely within a competitive landscape. Thompson explains, “Unlike other solutions, Incredo Sugar is labeled simply as ‘sugar’ because it is real sugar.” Therefore, this clean-label approach not only enhances transparency but furthermore appeals to health-conscious consumers who seek authenticity in their products. This clean-label advantage appeals to health-conscious consumers who seek transparency in their products. By emphasizing authenticity, Incredo Sugar stands out in a market often dominated by artificial sweeteners and complex ingredient lists. Revenue and Reach Incredo generates revenue through direct US and European sales, complemented by distributor partnerships. The company’s innovative products are already present in various offerings, including cookies, chocolates, snacks, and spreads, reflecting a broad market reach. This successful model not only enhances accessibility but also positions Incredo as a go-to solution for food manufacturers seeking to reduce sugar in their products without compromising taste. Consequently, it allows Incredo to effectively meet the growing demand for healthier alternatives. Strategic Expansion Plans During Incredo’s participation in SIAL Startup Village shows its commitment to expanding in Europe. Co-CEO Thompson says, “Especially we aim to showcase our innovative products and strengthen customer relationships.” This strategy seeks to boost brand awareness and generate leads for sustained growth. In 2024, Incredo plans to expand its product presence to meet the rising demand for low-sugar options. “With Incredo Sugar, we are committed to offering more reduced sugar products,” asserts Thompson, aligning with market trends and addressing health-conscious consumers.

FoodTech + 1
New Materials Startup
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Startups are often the drivers of innovation, and BioHalo, a visionary company from the Technical University of Denmark, stands out as a leader in sustainable material science. Johann Liebeton, BioHalo’s Business Development lead, recently shared the journey that led them to win JEC World’s 2024 Startup Booster competition. A Revolutionary Solution for the Environment BioHalo’s breakthrough innovation involves engineered bacteria to produce eco-friendly, high-performance polymers. These polymers aim to replace Per- and Polyfluoroalkyl Substances(PFAS), which are notorious for their durability and harmful effects on both the environment and human health. Liebeton explained, “PFAS are indestructible and harmful to humans, with the Nordic Council of Ministers estimating the annual cost between €50 to €80 billion.” This innovation directly addresses the urgent need for sustainable alternatives in industries that rely on PFAS. The Path to JEC World’s Startup Booster BioHalo’s participation in the JEC’s Startup Booster was a strategic move. Liebeton recalls, “the first thing I did was apply to the competition. We did not know our chances, but it was worth the effort.” One of the biggest benefits was the pitch training provided by JEC, which helped him prepare for a high-profile jury keen on PFAS replacement technologies. The Impact of Winning Winning the competition proved to be a turning point for BioHalo. Liebeton vividly recalls the moment: “Being selected as winners overwhelmed me. If you watch the video, you’ll notice my genuine surprise at the win.” The victory opened up discussions with potential partners, though scaling production to meet testing demands posed challenges. However, the team is focused on reigniting those conversations as they prepare for JEC World 2025. The Future Vision for BioHalo Looking ahead, The company aims to replace PFAS in various industries within the next five years. Their vision involves scaling up eco-friendly polymer production and collaborating with forward-thinking companies eager to adopt greener materials. Liebeton reflects, “The biggest challenge is bridging the gap between research and commercialization, but we see a lot of interest in making this happen. Liebeton offers simple but essential advice for startups considering the JEC World Startup Booster: “Don’t hesitate to apply! The process is efficient, and the support from JEC and Sesamers is invaluable.” Ready to take your startup to the next level? Apply for JEC World’s 2025 Startup Booster competition before the final deadline on October 28th. Don’t miss this opportunity to gain exposure, mentorship, and investment! Cover photo by Kai Dahms on Unsplash

New Materials + 1
AI FinTech France Startup
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Ramify, a digital wealth management platform, was founded in 2021 by Olivier Herbout and Samy Ouardini. The duo met in 2014 during their engineering studies at CentraleSupélec. Despite different career paths—Herbout in portfolio management at Goldman Sachs and Ouardini in consulting at Oliver Wyman—both noticed major gaps in financial education and wealth management services in France. These insights led to the creation of Ramify, which offers improved financial guidance and investment solutions for French retail investors. In just two years, the company has made notable progress. “We’ve developed a comprehensive platform with just 11 full-time employees,” said Co-Founder Olivier Herbout, showcasing the platform’s rapid growth and operational efficiency. Addressing the Wealth Management Gap Ramify targets the mass affluent segment—individuals with €100k to €5m in liquid assets—who traditional financial institutions underserve. “Banks and insurance companies often prioritize their own interests over their clients’,” explained Samy Ouardini. This group has grown dissatisfied with the lack of tailored financial guidance. Additionally, the upcoming €10 trillion wealth transfer from Baby Boomers to the next generation over the next two decades presents a major opportunity for modern wealth management solutions.”Traditional wealth management solutions lack the tech infrastructure to serve this demographic at scale. We needed a hybrid approach,” Ouardini added. Ramify’s Value Proposition in Wealth Management The company combines AI-driven algorithms with human financial advisors to offer personalized investment strategies and tax optimization advice. “Our platform simplifies complex financial decisions, offering everything from stocks and bonds to real estate—all through a user-friendly interface,” Herbout explained. By automating many back-office tasks, Ramify reduces costs while maintaining high-quality service. “Cost transparency is a major part of our value proposition,” said Ouardini. This efficiency allows Ramify to offer premium services at a fraction of traditional costs. What Sets Ramify Apart from Competitors? The company distinguishes itself from competitors by combining advanced technology with personalized, human-centered service. Herbout explains, “We bridge the gap by offering an integrated platform that automates investments and optimizes portfolios while providing access to expert advisors.” Unlike robo-advisors who lack tailored advice or traditional wealth managers who can be costly and slow to adopt new tech, we focus on the underserved mass affluent segment, offering exclusive products like Lombard lending, Luxembourg life insurance, and Art. Ouardini highlights their transparent fee structure, adding, “We offer premium wealth management services at a fraction of the cost.” This blend of automation, exclusive products, and cost efficiency sets Ramify apart. Go-To-Market Strategy for Digital Wealth Management Ramify’s go-to-market strategy leverages digital channels and partnerships to attract affluent customers. Through targeted campaigns, they highlight their platform’s benefits and hybrid advisory model. Co-founders take a data-driven approach, believing “we only improve what we measure,” using data to refine the platform. Ramify prioritizes user experience, offering a user-friendly interface, transparent fees, and personalized advice to build trust and long-term relationships. Recent Funding and Future Goals Ramify recently raised €11 million in a Series A funding round led by 13books Capital, with contributions from Fidelity International Strategic Ventures, Newfund, AG2R LA MONDIALE, Crédit Agricole Brie Picardie, and several business angels. This follows a €3.5 million Seed round secured in 2022. “The new capital will be crucial for accelerating our growth, particularly in enhancing our technology platform and expanding services,” the team stated. With this funding, Ramify aims to solidify its position as a leading provider of premium wealth management solutions in France. Challenges and Market Trends in Digital Wealth Management Ramify faces challenges in scaling while maintaining high service levels. “We’re investing in robust customer support and technology upgrades to handle increased demand efficiently,” Ouardini noted. Current market trends, including wealth transfer and tech-savvy investors, are shaping the industry. “Investors are looking for streamlined, user-friendly platforms that combine technology with human advice,” he explained. With its focus and innovative platform, Ramify is emerging as a key player in the French wealth management sector, offering a modern alternative to traditional and digital competitors.

AI + 3
FoodTech Lithuania Startup
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In an era when sustainable food sources are more crucial than ever, Divaks is in charge of innovative, insect-based ingredients for the food industry. Founded in 2020 by CEO Kęstutis Lipnickas and Chairman Audrius Grušnis in Lithuania, this startup is committed to revolutionizing how we think about protein sources. With a growing team of 18 professionals, Divaks is poised to significantly impact food production. A Shift Towards Sustainable Food Systems Insect-based ingredients represent an important step toward creating a more sustainable food system. Producing insect protein requires significantly fewer resources like water, land, and feed, emitting fewer greenhouse gases than traditional livestock farming. Insect farming produces 80% fewer greenhouse gas emissions than conventional livestock. The food industry, seeking innovative ways to meet growing protein demand with limited resources, has taken notice of the reduced environmental impact of insect-based ingredients. Lithuania-based Divaks recognized this potential and developed a range of insect-based ingredients tailored to the industry’s needs. Insect Ingredients as a Game-Changer Their high nutritional value drives the shift toward insect-based ingredients. Insects are rich in proteins, vitamins, and amino acids, making them a highly efficient food source with minimal environmental impact. The FAO notes insects provide as much protein as beef but need fewer resources. Recognizing this, Divaks has become a pioneer in insect protein for the food industry. Insect protein is now a practical solution to sustainably feed the growing global population. Targeting Health-Conscious Consumers As the food industry evolves, so do consumer preferences. Millennials and Gen-Z are increasingly focused on health and sustainability, making them ideal consumers for alternative proteins like insect-based ingredients. A 2020 Innova Market Insights study found that 40% of global consumers prioritize sustainability in their food choices. Divaks targets food companies and ingredient distributors, appealing to consumers who value nutrition and environmental responsibility. The company is positioned for long-term success in an innovation-driven market by aligning with these trends. Collaboration in the Insect Industry One of the unique aspects of the insect protein industry is its focus on collaboration rather than competition. Divaks believes the collaboration will accelerate market growth as the sector is still developing. By working together, companies in the insect protein industry can boost consumer awareness and expand sustainable protein adoption. The company is partnering with European distributors and engaging directly with food companies to promote insect-based products. Their commitment to collaboration, innovation, and sustainability is what sets them apart in this rapidly growing sector. Divaks’ Revenue and Future Goals Divaks is currently building partnerships with European distributors, having already signed contracts in Italy and Germany. “We are finalizing contracts in Austria, the UK, Ireland, and Spain,” they reported. The startup is also exploring opportunities in the pet food market, broadening its reach. The company is participating in the SIAL Startup Village event for the first time, seeing it as a valuable opportunity to connect with producers and distributors while educating the food industry about the benefits of insect proteins. “We hope to enlighten others about the overall value of insect proteins,” they expressed.

FoodTech + 2
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