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Articles written by
Daria Skrypnik

FoodTech Startup
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MAD – Make A Difference is a Swiss startup that lives up to its name. Founded in 2023, MAD brings a unique twist to the beverage industry with a focus on sustainable, purpose-driven drinks. Each of their products aligns with one of the 17 United Nations Sustainable Development Goals (SDGs), partnering with NGOs to ensure their beverages make a positive impact. “We wanted to create delicious, healthier beverages that do more than just taste good — they drive real change,” shares the founder. With a simple but powerful mission to “Drink Good, Do Good,” MAD is setting a new standard in sustainable beverages. A name with purpose: why MAD stands out The name “MAD,” short for Make A Difference, reflects the brand’s commitment to a sustainable future. “We wanted a name that was short, memorable, and conveyed our mission directly,” explains the team. This straightforward and impactful name not only draws attention but also communicates MAD’s goal to drive change through everyday products. Their tagline, “Drink Good, Do Good,” aligns perfectly with their vision, inviting consumers to make a positive impact with each sip. Making sustainability easy with everyday beverages Beverages are a daily purchase for many, and MAD saw an opportunity to make sustainability part of people’s everyday routines. By connecting each product with a specific UN SDG, MAD ensures that every drink purchased supports a tangible cause, whether it’s clean water, education, or climate action. This approach makes it easy for consumers to support sustainability in their daily lives, empowering them to make a difference with minimal effort. A team with extensive beverage industry expertise MAD’s founders and team members bring impressive backgrounds in the beverage industry, with experience at renowned brands like Rivella, Red Bull, and the popular vitamin water brand Focus Water. This diverse expertise, united by a passion for sustainability and innovation, has been instrumental in MAD’s success, helping them build a brand that stands out in a competitive market. Targeting environmentally conscious consumers MAD’s products are designed for eco-conscious consumers, primarily aged 17-39, who value sustainability and quality. Their target audience includes health enthusiasts, young professionals, and socially responsible individuals living in urban areas. Standing out in a competitive market with purpose-driven products In an industry with major players like Vitamin Well and DASH Water, MAD sets itself apart with its clear focus on sustainability and impact. “While other brands focus on their products, our focus is on the impact we create,” the teams explains. MAD offers a variety of beverages, each linked to an SDG, which provides consumers with options that not only taste great but also contribute to global causes. Their goal is to cover all 17 SDGs, distinguishing MAD as a purpose-driven brand with a broad range of eco-friendly beverage options. Goals for 2024: expanding product lines and market reach MAD has ambitious goals for 2024, focusing on increasing market share across Europe and expanding its product line to support all 17 SDGs. Their target is to sell 500,000 products in their first full year, driven by the belief that the demand for eco-friendly, impact-driven beverages will only continue to grow.

FoodTech + 1
FoodTech Startup
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In the world of sushi, KING Konjac is making a big splash. Based in Finland, this food tech startup has created a low-calorie sushi rice alternative made from konjac — a traditional Japanese root known for its high fiber and low-calorie properties. KING Konjac’s product offers a healthier, planet-friendly alternative that’s designed to appeal to sushi lovers and health-conscious consumers alike. “Our goal is to introduce something truly delicious, healthier, and more sustainable to the sushi industry,” says the founder, Sami Gauffin. Why KING Konjac chose a sushi rice alternative The team at KING Konjac saw an opportunity to make sushi healthier without compromising on flavor or quality. Traditional sushi rice, while delicious, can be high in calories and carbohydrates. KING Konjac’s solution? A low-calorie, high-fiber alternative that brings the nutritional benefits of konjac to sushi, creating a product that’s perfect for macro-conscious individuals, everyday sushi lovers, and those seeking a lighter option. “We wanted to address the growing demand for healthier food choices without sacrificing taste,” shares Sami. By replacing rice with a konjac-based ingredient, KING Konjac offers a unique way to enjoy sushi that’s both delicious and aligned with today’s wellness trends. The journey behind the name: why KING Konjac? Choosing the name “KING Konjac” was both strategic and symbolic. The word “king” emphasizes the premium quality of their product, while “konjac” highlights the unique ingredient at the heart of their innovation. “The name is a playful nod to ‘King Kong’ — just as King Kong was a giant in cinema, KING Konjac aims to be a giant in the sushi world,” explains the founder. This name choice is part of the startup’s intellectual property strategy, securing a strong brand identity that resonates with consumers and stakeholders. It’s a bold statement that reflects their commitment to creating the best, most innovative rice alternative for sushi. Innovating with Konjac: from noodles to sushi The idea for KING Konjac’s product came from the founder’s 10 years of experience working with konjac in the form of traditional shirataki noodles. Recognizing the versatility and health benefits of konjac, the team set out to bring this ingredient into the sushi industry. “We’ve seen how popular shirataki noodles are for their low-calorie, high-fiber properties,” the founder explains, “so we thought, why not bring that same benefit to sushi?” After a year and a half of intensive product development, they perfected a texture and taste that sushi lovers would appreciate, making konjac a viable and delicious replacement for sushi rice. The power of teamwork: expertise behind KING Konjac At KING Konjac, the team’s collective experience spans food technology, product development, and sustainability. The team includes two engineers, Touko and Mirza, who collaborated with Sami on a previous venture, and Make-San, known as “Finland’s Sushi Emperor” for his expertise in Japanese sushi and ingredients. “Make-San has been importing authentic Japanese sushi rice and ingredients for years and employs Japanese sushi chefs,” Sami Gauffin says. Sustainable, planet-friendly ingredients for a new era of sushi One of the key drivers behind KING Konjac’s low-calorie sushi rice alternative is sustainability. Traditional rice production can have significant environmental impacts, including high water usage and greenhouse gas emissions. Konjac, on the other hand, is a more eco-friendly crop with a lower environmental footprint. Meeting the demand for healthier and macro-friendly options Today’s consumers are increasingly health-conscious, and KING Konjac’s product fits perfectly into this trend. The konjac-based rice alternative is low in calories, high in fiber, and ideal for a variety of diets, from low-carb to gluten-free. “Our product appeals to macro-conscious individuals and those who simply want to enjoy sushi without the added calories,” the founder shares. This focus on health and wellness makes KING Konjac an attractive option not just for sushi lovers, but also for those who are looking to maintain a balanced diet. A perfect fit for the sushi industry and beyond KING Konjac’s target audience includes sushi restaurants, cafes, food trucks, and catering services, as well as health-conscious individuals. Their product’s ability to maintain quality at room temperature makes it suitable for a range of businesses looking to offer fresh, high-quality sushi options. “We want to reach anyone who loves sushi and cares about their health and the planet,” says the founder. In addition to direct sales to sushi restaurants and retailers, KING Konjac has plans to license their patented production technology, enabling even broader distribution of their product. Want to stay ahead in the event industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

FoodTech + 1
FoodTech Startup Sustainability
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Fungu’it is leading a new approach to sustainable food ingredients by transforming plant-based by-products through innovative fungal fermentation. The startup is focused on producing high-value, natural flavors that improve both the taste and nutritional value of food products while reducing waste. “We’re committed to making industrial food production healthier and more eco-friendly,” shares Fungu’it’s CEO, Anas Erridaoui. By using fungi’s natural abilities, Fungu’it offers food manufacturers a sustainable and cost-effective way to enhance their products. From By-Products to High-Value Ingredients with Fungal Fermentation At Fungu’it, the magic lies in their unique use of fungal fermentation. The process involves upcycling agricultural by-products, like faba beans, into aromatic ingredients through a resource-efficient method called solid-state fermentation. “Our technology allows us to turn plant-based by-products into flavors that enhance food without artificial additives,” explains CTO Jeanne Baudevin. This fermentation method is especially valuable for plant-based meats, where Fungu’it’s ingredients can replace 80% of added flavors and reduce salt content by 50%. A Natural Solution for Sustainable Food Ingredients Fungu’it’s sustainable ingredients have found an enthusiastic audience in the plant-based meat industry, where manufacturers look for natural ways to enhance flavor and texture. “Our target includes leaders like Beyond Meat and French innovators like HappyVore, who aim to improve their products’ taste profiles without synthetic additives,” Anas shares. With ingredients that create robust, savory flavors, Fungu’it provides a healthier alternative that helps companies meet the demands of eco-conscious consumers seeking natural food options. Expanding into Cocoa Alternatives Fungu’it is also creating sustainable alternatives for cocoa products, providing manufacturers with solutions to address supply chain risks in cocoa farming, like climate change and labor issues. “By offering a reliable, cost-effective alternative to cocoa, we support companies in creating ethical and sustainable products,” notes COO Cyrille Viossat. Fungu’it’s approach not only meets consumer demand for ethical ingredients but also offers food producers a versatile, sustainable option for chocolates, cocoa powder, and baked goods. Stay ahead in the event industry! Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

FoodTech + 2
FoodTech Startup
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Argotier Cocktails is changing the ready-to-drink cocktail market with their premium, eco-friendly ready-to-drink cocktails designed for the HoReCa (Hotels, Restaurants, and Cafes) sector. This French startup prides itself on controlling the entire production chain, ensuring they stay true to their values of eco-responsibility, local sourcing, and high-quality ingredients. “We believe in offering eco-friendly cocktails that blend originality with practicality,” says co-founder Luca Pandolfo. By catering to both the hospitality industry and fine grocery shops, Argotier is bringing quality cocktails to professionals seeking efficient, sustainable solutions. A Unique Name and Brand Vision The name “Argotier” comes from French slang, which embodies the brand’s playful and approachable spirit. “We wanted a name that would resonate with our audience, demystifying the often ‘cold’ luxury cocktail codes,” explains Luca. Argotier’s cocktail names and branding draw from slang terms, creating a brand identity that is friendly, accessible, and distinct. This fresh perspective helps Argotier stand out in a market that can sometimes feel overly polished, making their cocktails approachable for both consumers and industry professionals. High-Quality Ingredients and Original Recipes Argotier’s eco-friendly ready-to-drink cocktails are crafted using only the best ingredients, with recipes designed by Luca, who has years of experience in mixology. “Our cocktails prioritize clarity and taste, ensuring that every sip is enjoyable,” says Luca. The team focuses on creating unique, original recipes that appeal to HoReCa professionals and their customers alike. The dedication to quality, eco-responsible sourcing, allows Argotier to offer a reliable product with high standards of today’s market. Simplifying Service for the Hospitality and Event Sectors Argotier’s ready-to-drink cocktails are a game-changer for the hospitality industry, particularly for restaurants and event planners. It can simplify service without sacrificing quality. With Argotier, staff can serve premium cocktails quickly and efficiently, minimizing the need for complex preparation. “We provide a solution that’s easy to implement, helping with everything from storage to service,” shares Luca. This approach to cocktail service has made Argotier a go-to choice for HoReCa. Expanding Nationally and Internationally After Success at SIAL Paris Argotier’s participation in SIAL Paris has been a huge step in their growth journey. It provided them with visibility and networking opportunities that support their goal of national and international expansion.  If you missed SIAL Paris 2024, don’t worry — we’ve got you covered! Check up our socials Sesamers YouTube and LinkedIn to catch up on the recorded live streams and collected insights. Don’t miss out!

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FoodTech Startup
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Innovating Plant-Based Food Ingredients with C&DAC C&DAC, a French-based food tech company, is at the forefront of plant-based food ingredients innovation. Specializing in food formulation, C&DAC assists food industries in developing, characterizing, and scaling up new food products, offering expertise across multiple sectors from dairy alternatives to meat substitutes. “Our goal is to help the food industry offer more sustainable and healthier products,” explains the team. By providing tailored food development services and creating their own ingredient line, Puls’Eat, C&DAC is making plant-based food solutions more accessible for companies worldwide. Introducing Puls’Eat: Fermented Faba Bean Ingredients One of C&DAC’s standout innovations is their Puls’Eat line — an ingredient range made from fermented faba beans designed to enhance the taste, texture, and nutrition of plant-based products. “Puls’Eat allows food industries to develop tasty and nutritious plant-based foods,” the team shares. These versatile ingredients are suitable for a variety of applications, including dairy alternatives, meat substitutes, and baked goods, providing a powerful tool for food companies seeking natural, high-quality ingredients. Expertise in Food Formulation and Scale-Up C&DAC’s team is uniquely skilled in food formulation and scale-up, with each member specializing in areas like fermentation, business development, and food process engineering. This diverse expertise allows them to offer comprehensive food development services to their clients. “Each member of the team has their specialty, making us well-equipped to handle different food processes,” says the C&DAC team. By combining their knowledge and skills, they help companies take their product ideas from initial concept to full-scale production, ensuring quality and consistency along the way. Supporting Sustainable and Healthier Solutions with Plant-Based Food Ingredients The driving force behind C&DAC’s work is a commitment to sustainability and health. Recognizing the increasing demand for healthier, plant-based alternatives, C&DAC works closely with food industries to create products that align with modern consumers’ values. “We’re passionate about helping the food industry make products that are better for people and the planet,” the team shares. Their work with sustainable ingredients and clean-label formulations has made C&DAC a trusted partner for brands looking to meet the needs of today’s eco-conscious consumers. Expanding Business Opportunities through SIAL Paris Participating in SIAL Paris has opened new doors for C&DAC, offering exposure to potential clients and partners interested in their Puls’Eat ingredients. “SIAL is an incredible platform to grow our business,” they say. By showcasing their unique offerings at this global food innovation event, C&DAC has gained valuable connections that will aid in their mission to expand their reach in the plant-based ingredient market. The team expects their presence at SIAL to strengthen their business development efforts, particularly for Puls’Eat as they enter new markets.

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FoodTech Startup
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A Game-Changer in Plant-Based Egg Alternatives Le Papondu is taking plant-based food innovation to new heights with its plant-based egg alternative, crafted to replace traditional eggs in both savory and sweet recipes. This French startup uses a simple and nutritious recipe to capture the taste and texture of eggs, without any of the allergens or animal products. “We’re the first French brand to offer an egg-free solution that lets you make omelets and recipes without breaking eggs,” explains Sheryline Thavisouk, co-founder and CEO. This product is perfect for anyone looking for a healthier, animal-friendly alternative that doesn’t compromise on taste or functionality. The Story Behind Le Papondu: A Unique Vision Le Papondu, which translates to “the unlaid egg,” reflects the founders’ vision for an egg that doesn’t come from hens. The idea came to life as founders Philippine Soulères Albrand and Sheryline Thavisouk, both engineers with a background in food product development, noticed a growing demand for egg substitutes due to health concerns, sustainability, and animal welfare. “Eggs are so common in our everyday cuisine, but we saw an opportunity to create something better for people’s health and the environment,” says Philippine. Their shared passion for innovation and healthy living drives Le Papondu’s mission to provide a sustainable and ethical alternative to traditional eggs. Health-Conscious and Simple Ingredients One of the standout features of Le Papondu’s plant-based egg alternative is its simplicity. The brand’s formula contains half the number of ingredients found in competing products, all of which are natural, allergen-free, and rich in nutrients. “We focused on a short ingredient list to prioritize health,” Sheryline notes, “making our product high in protein, fiber, and lower in calories than a regular egg.” This commitment to simple, nutritious ingredients makes Le Papondu a top choice for health-conscious consumers and those seeking clean-label products. Building Momentum and Achievements Since its launch in 2022, Le Papondu has gained remarkable traction. In just a year, the company has sold the equivalent of 120,000 eggs, collaborated with over 50 restaurants, and secured partnerships with wholesalers and vegan stores. Le Papondu has also received widespread media coverage and accolades, including the IdFood 2022 award for innovation and nutrition, and the CES Greenlight Award for sustainable innovation. Their participation in SIAL Paris provided further visibility, helping the brand connect with potential partners and investors. “SIAL was an invaluable platform for us to showcase our product and build essential connections,” Sheryline shares. Aiming High: Future Goals for Plant-Based Eggs Alternative Looking to the future, Le Papondu has ambitious plans for 2024, with a focus on international expansion and scaling production. Their goals include securing preseed funding, hiring their first recruits, and finding partners for export to make their plant-based egg alternative available globally by 2025. “We want to bring Le Papondu to the world and make it accessible to everyone who wants a diet that respects their health and values,” says Sheryline. With the alt-egg market expected to grow significantly, Le Papondu is poised to be a key player in the plant-based movement. SIAL Paris: Highlights and What You Missed The SIAL Paris trade show proved to be a fantastic opportunity for Le Papondu and other innovative food startups. If you missed it, you can catch highlights and behind-the-scenes footage on our Sesamers YouTube and LinkedIn channels. The event was filled with inspiring pitches, innovative solutions, and a vibrant atmosphere — don’t miss out on the future of food innovation!

FoodTech + 1
FoodTech Startup
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FJT is changing the tea industry with its unique fresh juice-infused tea blends, a bold innovation that infuses tea leaves directly with fresh fruit juices. Unlike traditional fruit-flavored teas that only hint at fruit aromas, FJT’s JuicyTea delivers an authentic burst of real fruit flavor in every sip. “We wanted to go beyond just the aroma,” shares the team. “Our process soaks tea leaves in fresh juices, making sure that every cup tastes as vibrant as the fruit itself.” This distinct approach has quickly set FJT apart in a crowded market. A Commitment to Freshness and Quality To make one ton of JuicyTea, FJT uses ten tons of fresh fruit, showing the brand’s dedication to quality. The entire production process, from collecting to packaging, is completed within 24 hours to maintain optimal freshness. “Our facility in Vietnam is equipped with state-of-the-art technology and adheres to strict quality control standards,” says the team. This rapid, high-quality production ensures that FJT’s fresh juice teas are flavorful, natural, and free from artificial additives, appealing to health-conscious consumers around the world. Blending Innovation and Sustainability Sustainability is central to FJT’s mission. By using only natural ingredients and leveraging Vietnam’s abundant agricultural resources, FJT minimizes waste and maximizes the use of high-quality local produce. “Vietnam provides the perfect climate for both tea and fresh fruits,” the team explains, “allowing us to source our ingredients responsibly and sustainably.” FJT’s commitment to using fresh fruits and premium tea leaves not only enhances the flavor but also promotes a more sustainable production process that resonates with today’s environmentally aware consumers. A Vision for Wellness and Accessibility Through Fresh Juice-Infused Tea FJT’s mission extends beyond just offering a delicious beverage. The brand aims to enhance people’s lives by promoting wellness through accessible, high-quality products. “We wanted to create a tea that offers real health benefits without sacrificing flavor,” says the team. By infusing tea with real fruit juices, FJT provides a natural source of vitamins and antioxidants, appealing to health food enthusiasts and functional food lovers alike. This dedication to wellness and innovation is what drives the brand’s ambitious goals for the future. Want to stay ahead in the tech industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

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FoodTech Startup
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ALCHEMICO is changing a shift in the beverage industry with its range of natural tonic waters and mixers. Based in Romania, this brand combines organic ingredients, refined flavors, and a philosophy rooted in elegance. As the team shares, “ALCHEMICO is more than a drink; it’s a cultural anchor, a new standard of excellence.” Their 10 flavored waters and soda mixers provide a sophisticated, refreshing alternative to traditional beverages, setting the stage for a new, responsible culture of indulgence. Crafting a Brand Around Alchemy and Authenticity The name ALCHEMICO reflects the brand’s mission to transform the drinking experience by blending science, nature, and cultural roots. As the founders explain, “Alchemy is at the crossroads of what we do — circularity, curiosity, and innovation.” Each drink is crafted with carefully chosen ingredients and an emphasis on authenticity, appealing to individuals and businesses alike who prioritize health, sustainability, and exceptional quality in their beverage choices. By creating products that evoke curiosity and balance, ALCHEMICO has built a brand that’s both rooted in tradition and pushing the boundaries of beverage innovation. A Commitment to Pure Ingredients and Sustainability in Natural Tonic Waters In a market where sugar and artificial flavors dominate, ALCHEMICO stands out by using bio agave syrup and natural extracts for their mixers and tonic waters. “We’re introducing a new category in beverage mixology,” the founders share, “with our focus on extracts and natural ingredients as game changers.” By choosing only the finest ingredients, ALCHEMICO provides drinks that are as healthy as they are flavorful. This commitment has helped the brand quickly gain traction and differentiate itself from mainstream tonic water and soda mixer producers. Breaking into the International Market With New Natural Tonic Waters ALCHEMICO’s recent participation at SIAL Paris has brought significant benefits, allowing them to connect with potential partners and showcase their products on a global stage. “SIAL was the perfect venue for us to meet the right collaborators,” the founders mention. They see this exposure as essential for their ambitious 2024 goals, which include expanding into Michelin Star restaurants across Europe and entering markets in Asia and America. The opportunity to network with international players at SIAL has set ALCHEMICO on a path to worldwide growth, strengthening their mission to redefine beverage culture. Alchemico’s Vision for the Future For ALCHEMICO, the journey is about more than just sales. The brand’s founders have a clear, uncompromising vision to establish a new standard in non-alcoholic beverages. Their philosophy, “truth is enough,” speaks to the brand’s dedication to honesty, refinement, and innovation. They are committed to expanding their offerings and innovating further, driven by the question, “What can we create next?” This curiosity and ambition promise a bright future for ALCHEMICO as they continue to redefine what it means to indulge responsibly. Want to stay ahead in the event industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

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Events
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For founders, investors, and innovators, Slush 2024 is certainly a standout event, bringing together the brightest minds in tech. With a series of fresh features aimed at building deeper connections and fostering meaningful conversations, Slush continues its mission of elevating the startup ecosystem. Aino Bergius, Slush’s CEO, highlights for Sesamers how the event significantly adapts every year to meet the evolving needs of founders and investors. This year, Slush 2024 generally focuses on a few key areas: enhanced investor access, mentoring, sustainability, and inclusivity. Here’s what you can look forward to in Helsinki on November 20-21, 2024. The Theme of Slush 2024: Metamorphosis This year, Slush has chosen “Metamorphosis” as its theme — eventually a fitting choice for an industry defined by constant change. In the spirit of transformation, Slush 2024 aims to explore how startups can adapt, evolve, and thrive in today’s fast-paced tech landscape. Aino Bergius shares that the theme reflects “the dynamic nature of tech and the journey every founder undergoes.” Doubling Down on Founder Focus Slush has always been about connecting founders and investors, and 2024 is no exception. “We’re committed to being the most founder-focused event in the world,” Bergius says. This commitment is evident in the Investor Office Hours, which have doubled in capacity. Startups can meet investors from leading firms like Index Ventures, 500 Global, and Playfair, making the event one of the year’s top networking hubs for founder-investor meetings. Mentoring opportunities have also expanded, allowing founders to connect with experienced speakers and industry experts. Bergius notes that these sessions are designed to “ensure conversations continue long after the stage talks end,” making Slush not just an event, but a springboard for lasting connections. A High-Level Investor Program For venture capitalists, Slush 2024 offers an exclusive lineup of limited partners (LPs), managing assets totaling over $6 trillion. Investor Day returns to its roots at the Cable Factory, creating a unique setting for high-level conversations among investors. Bergius says, “Investor Day is designed to facilitate the most relevant investor-to-investor discussions.” With LP Lounges, roundtables, and one-on-one mentoring, the day is structured to bring out the best insights and opportunities for attendees. Adapting to AI and Climate Trends At Slush 2024 The Slush stage program unquestionably keeps a pulse on the latest tech trends, with this year’s discussions diving into AI, machine learning, and climate tech. In 2023, investments in AI and climate tech took a significant share of the capital in European tech, with AI companies capturing 11% and climate tech 27%. Bergius mentions that the stage will host prominent figures, including Chris Malachowsky of NVIDIA and Thomas Wolf from Hugging Face, both bringing insights into the future of tech. “Slush is hyper-focused on fostering a radically positive culture around entrepreneurship,” she adds, underscoring the event’s mission to drive impactful innovation. Enhanced Matchmaking: The Key to Making the Right Connections Slush’s matchmaking platform has always been a crowd favorite, and 2024 introduces even more robust tools. Designed to connect founders and investors, the platform now offers a unified view of meeting requests, along with smart recommendations for potential connections. With over 25,000 one-on-one meetings expected, Slush undoubtedly has raised the bar for efficient, meaningful networking at scale. Sustainability at the Core of Slush 2024 In a strong push toward sustainability, Slush 2024 introduces multiple green initiatives. From a partnership with Supercritical to fully offset the event’s carbon footprint, to 35 staffed recycling stations, the event prioritizes minimizing its environmental impact. Bergius mentions, “We’re proud to fully offset flights and serve vegetarian and vegan food,” adding that Slush’s ultimate goal is to empower founders to create global change. These initiatives make Slush not only a tech event but also a forward-thinking model for sustainable event practices. Slush’s Diversity and Inclusion Commitment Aino Bergius brings Slush’s dedication to diversity and inclusion, especially noting the impact of over 1,500 volunteers who help create an inclusive environment. Slush’s Code of Conduct and on-site professionals surely provide a safe and respectful atmosphere for everyone attending. “We’re committed to continually making Slush and the startup ecosystem a better, more inclusive, and safer place to work and build companies,” she says. 300 Side Events At Slush 2024: There’s Something for Everyone With over 300 side events, Slush 2024 indeed provides ample opportunities for attendees to network, celebrate, and engage with other founders and industry leaders. From parties to industry discussions, there’s a variety of activities tailored to different interests, ensuring that each guest finds a niche where they can connect and grow. Final Advice for First-Timers For those new to Slush, Bergius recommends defining your primary goals and planning accordingly. “Your Slush experience starts well before you touch down in Helsinki,” she advises. Setting up a packed yet intentional schedule is key, as the event is an immersive journey that certainly includes everything from professional growth to cultural experiences. So get ready, Helsinki is calling, and Slush 2024 promises to deliver a transformative experience for founders and investors alike. Want to stay ahead in the event industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

Events
AI Events
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As a tech event media deeply rooted in the startup ecosystem, Sesamers stays on the pulse of events that drive the future of business innovation. This September, we were thrilled to organize the B2B Rocks World Pitch Contest as part of B2B Rocks 2024. The event that brought together startup founders, investors, and industry experts dedicated to advancing B2B innovation. Here, we’ll recap the highlights of the event and dig into why pitch competitions like this are essential for startups. What is B2B Rocks? B2B Rocks has been a go-to event for startups in the B2B space, offering a platform for founders and executives to exchange strategies, insights, and innovations to drive business growth. Held in Paris, the 2024 event maintained its reputation for high-quality networking and cutting-edge content from the heart of the B2B ecosystem. This year Sesamers were organizing the B2B Rocks World Pitch Contest, which saw a pool of talented startups compete for recognition, investor attention, and valuable feedback. Hosted on our platform, app.sesamers.com, we managed the communications, from attracting applications to selecting 10 finalists and preparing their pitches, with the event brought to life by our CEO, Ben Costantini. This contest wasn’t just a competition; it was a launchpad for startups looking to gain momentum in a competitive market. Highlights from B2B Rocks 2024 The event was packed with exciting sessions that covered everything from scaling customer acquisition to the future of enterprise tech. Here’s a breakdown of some of the key sessions. Mastering Growth Strategies A standout panel focused on growth strategies for B2B companies, highlighting the importance of data-driven decision-making, building effective sales funnels, and aligning marketing efforts. Top CEOs and CMOs from high-growth companies shared actionable tips on scaling without compromising product quality or customer experience. Tech Innovation in B2B SaaS One of the most anticipated sessions was on technological innovation within SaaS platforms. Industry leaders discussed how AI, automation, and advanced analytics transform how B2B companies serve their clients, offering personalized experiences at scale. The conversation also touched on product-market fit and how startups can accelerate innovation cycles in a competitive market. Investor Perspective: What B2B Startups Need to Succeed Investors took to the stage to provide their insights on what they look for when evaluating B2B startups. Among the top factors were strong market potential, a clear path to profitability, and visionary leadership. Investors emphasized that today’s funding landscape seeks sustainable growth and a solid business model over quick wins. Why Should Startups Join Pitch Competitions? In a rapidly evolving tech landscape, startup competitions like the one at B2B Rocks offer startups much more than just a stage. Why every ambitious startup should consider joining similar events? Key Takeaways for Startups Founders B2B Rocks 2024 left us with several crucial lessons for B2B startups looking to scale: Why Events Like B2B Rocks Matter for Startups At Sesamers, we believe that events like B2B Rocks are critical for fostering innovation and growth in the B2B tech ecosystem. The knowledge, connections, and inspiration from such gatherings help shape the next generation of market leaders. As a media platform, our mission is to provide our readers with up-to-date insights on the most impactful trends and breakthroughs in tech. B2B Rocks 2024 offered cutting-edge content and exemplified the collaborative spirit necessary for startups to succeed in today’s competitive landscape. Stay tuned to Sesamers Linkedin as we continue to bring you exclusive recaps, interviews, and insights from the tech events that matter most!

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A One-of-a-Kind Natural Vegan Sauce Versatil is not your ordinary condiment, it’s a 100% natural vegan sauce that brings flavor to almost any dish, from eggs to sushi. What makes Versatil stand out is its simplicity—no preservatives, no colorants, not even pasteurization. “Our sauce is completely natural and vegan-certified by ICA-RD,” explains the founder Sorin Butnariu. He has turned a family recipe into a promising international business. From a Family Recipe to a Global Ambition The story behind Versatil begins in the Sorin’s own kitchen. “We were preparing this sauce in the family for years, and I thought I should transform it into a worldwide business because of the extraordinary reaction of people who tasted it.” The decision to take this beloved family recipe and scale it into a global venture came naturally after seeing how people reacted to its unique taste. The product is versatile, fitting seamlessly into a variety of dishes, from burgers to sushi. A Sauce for Every Cuisine As the name suggests, Versatil is more than just a sauce — it’s an ingredient that enhances any meal. “Our product can be used with different foods like eggs, meat, cheese, or together with burgers, hot dogs, sushi, pasta. The sauce’s adaptability across cuisines makes it a must-have for anyone looking to add flavor without sacrificing health or quality. It’s a natural, healthier alternative to traditional sauces, giving consumers the flexibility to decide how they like it. A Bold Plan for Global Expansion With its unique product, Versatil is setting its sights on global expansion through a master franchise model. The founder explained, “I am looking for companies to start production of Versatil sauce in their own country under a master franchise agreement.” This business model is central to Versatil’s vision for growth, allowing local companies to produce and distribute the sauce while maintaining its natural and vegan qualities. By expanding in this way, Versatil aims to become a household name worldwide. Looking to the Future: A Taste Revolution 2024 is poised to be a big year for Versatil, with the company aiming to secure at least five master franchise agreements. “At least five Master Franchises started” is the goal, according to the founder, as they work toward building a global network. But more than anything, the driving force behind this growth is the enthusiasm for spreading their unique sauce to the world. SIAL Paris 2024 Wrap-Up: What You Missed! SIAL Paris 2024 just wrapped up yesterday, and if you couldn’t attend, don’t worry—we’ve got you covered! Head over to our socials on Sesamers YouTube and LinkedIn to catch up on the recorded live streams. Don’t miss out on the future of foodtech!

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Elevating Beverage Sweetening with Coconut-Based Innovation Coccola, created by SuiteFood, is changing how we sweeten our beverages with its unique coconut-based formula. Coccola’s coconut-based sweetener stands out from traditional options. It combines coconut water and milk powder to deliver essential electrolytes, magnesium, and potassium. This enhances not only the flavor of coffee and other drinks but also their nutritional value. “We wanted to offer more than just sweetness,” explains the founder Emmanuela Alesiani. “Coccola adds nutrients to your beverages, making it the first-ever nutrient-packed sweetener and beverage enhancer.” This product is more than just a sugar alternative — it’s a natural coconut-based sweetener that nourishes the body while offering a rich and delicious taste. The Italian Craftsmanship Behind Coccola And Coconut-Based Sweetener The name Coccola isn’t just about coconut-based sweetener; it’s also about bringing a sense of indulgence and comfort to consumers. Emmanuela explains, “We chose the name to evoke warmth and to reflect our Italian roots.” Coccola is crafted in Milan, combining Italian culinary traditions with a modern approach to nutrition. This fusion of authenticity and innovation has made Coccola’s coconut-based sweetener, a standout product in the growing market for healthy and natural sweeteners. The founder emphasizes, “It’s about creating a product that delights the taste buds and nourishes the body— without compromise.” A Health-Conscious Approach to Sweetening Health-conscious consumers are at the core of Coccola’s target audience. As wellness trends continue to grow, people are searching for alternatives that align with their health goals, whether it’s managing blood sugar, boosting energy, or maintaining a clean diet. “Our coconut-based sweetener isn’t just about cutting sugar,” Emmanuela shares, “It’s about adding something valuable to your coffee or drink — a source of nutrients that can support overall well-being.” Coccola’s unique formulation, which includes coconut-derived protein and natural antioxidants, turns every cup of coffee into a superfood. Its benefits extend beyond taste, offering health advantages like metabolism-boosting effects and improved hydration. Global Expansion and Strategic Partnerships for Coconut-Based Sweetener With an innovative product like Coccola, the path to growth is clear: expand globally through strategic partnerships. The founder shares their excitement about partnerships with Carrefour Italia, where Coccola will be featured both on shelves and in their café areas. “This is just the beginning,” they mention, “We are targeting international markets like France, Spain, and the UK, and we aim to expand our retail footprint.” The focus for 2024 includes closing a seed funding round of 1 million euros and establishing Coccola with its coconut-based sweetener as a leader in the European beverage market. This ambitious plan also involves scaling production and building a presence in the USA and Asia. Overcoming Challenges with Determination and Passion Starting a food tech company is no easy task, and the founder acknowledges the challenges they’ve faced along the way. “There were sleepless nights, rejections from investors, and market challenges,” they admit. But despite the hurdles, they never considered giving up. “We believe in Coccola and the positive impact it can have on people’s lives,” the founder adds. This passion drives them forward, eager to compete with established brands and even American startups in the same space. Their relentless determination to bring this Italian-crafted, coconut-based sweetener to the world is what keeps them going, day after day. SIAL F&B Exhibition Wrap-Up: A Celebration of Innovation The SIAL Paris 2024 just wrapped up, and we were truly amazed by the atmosphere, the inspiring pitches and speakers. If you missed the event, don’t worry — you can catch up on all the highlights, live streams, and wrap-ups on our socials! Check out our recorded sessions on Sesamers YouTube and LinkedIn to see what you missed, and experience the food tech industry’s future!

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