Pinterest has released its annual trend report, revealing 20 key trends for in 2025 across various industries, including home décor, fashion, beauty, and food & beverage. Known for spotting trends early, Pinterest analyzes billions of searches and uses visual technology to identify emerging patterns.
In this article, we’ll focus on how these trends are impacting the food & beverage sector, with visual moodboards to bring them to life. Whether you’re in marketing, product development, or strategy, understanding these F&B trends will help you stay ahead of the curve and drive innovation !
Cherry Coded
Cherries are expected to be popular in 2025, with everything from cherry toppings on desserts to cherry martinis, sodas, and sweet-savory combinations like cherry-glazed meats. Keep an eye out for more cherry-flavored cakes, tartlets, and sauces appearing on menus.
Aura Beauty
The “aura effect” trend may inspire food and drink presentations with glowing, pastel colors and shiny finishes. This could also influence packaging, with products featuring soft, pastel shades and a playful, multicolor look.
Rococo Revival
Elegant desserts will take inspiration from Rococo and Baroque styles, with pastel-colored cupcakes, macarons, and meringues. Expect detailed cakes and beautiful table setups with white and soft pink tones, as well as treats like choux pastries and wedding cakes.
Sea Witchery
Ocean-themed dishes will likely dominate menus, featuring seafood, seaweed, and fun creations like blue and purple cakes. Look for dreamy, ocean-inspired desserts like madeleines with sea-inspired twists, creating a magical underwater feel.
Surreal soirees
The “Surreal Soirees” trend may lead to bold, artistic dining experiences. Lobster, champagne, and fruits could be arranged in dramatic, art-like displays—think extravagant presentations and eye-catching food layouts that look like still-life paintings.
Castle Core
Rustic, hearty meals with ancient vegetables like artichokes, raw ingredients, and rich cheeses are expected to grow in popularity. Picture cozy, candlelit dinners with red wine and dishes that evoke a sense of old-world comfort and simplicity.
Dolled Up
Miniature, playful foods are becoming a trend, with tiny lollipops, fruit-shaped charms, and colorful tableware inspired by a “dinette” style. These small treats will bring a sense of fun and joy to any event.
Fisherman Aesthetic
The coastal vibe remains strong, with seafood-inspired menus featuring tinned fish, artisan butters, and Mediterranean-style picnic foods. Beer pairings and fresh, simple flavors will capture the relaxed, seaside spirit.
Goddess Complex
Luxe, shimmering foods—like edible gold, sparkling drinks, and cocktails decorated with jewelry—are set to become a highlight of high-end dining. This trend will celebrate luxury and indulgence, adding a touch of glamour to the table.
Rebel Floats
Creamy custom sodas are making a comeback, with ice cream floats, fruity soda mixes, and whipped cream taking the spotlight. These fun and indulgent drinks will give a modern twist to classic sodas.
Terra Futura
Sustainability continues to rise in importance, with fermented foods, pickles, and homemade preservation methods gaining popularity. Garden-to-table dining is likely to grow, focusing on fresh, locally-sourced ingredients.
Primary Play
Bold, colorful dishes made from fresh ingredients like tomatoes, lemons, and apples will take the spotlight. Hand-painted table settings and vibrant, eye-catching food presentations will turn simple ingredients into works of art.
Pickle Fix
Pickles will find their way into nearly everything—cocktails, sandwiches, and even sweet dishes and desserts.
Moto Boho
A fusion of biker chic and bohemian style will emerge, offering premium, on-the-go meals like iced coffee lattes and matcha lattes, served in minimalist, cool spaces that blend a sense of rebellion with relaxation.
Travel Peak
Mountain-inspired dining will become the next big trend, with hot chocolates, après-ski cocktails (like spritz), fondue, raclette, and portable meals such as sandwiches and tupperware-friendly dishes taking center stage.
Chaos Cakes
Bold, playful cakes are set to make waves, with designs featuring animal shapes, quirky faces, and kitschy creations. These unconventional desserts will add a fun, surprising element to any occasion.
Player One
The “Y2K” aesthetic returns, bringing kawaii-inspired designs and avatar-style dishes. Expect futuristic food packaging and fun, nostalgic touches that reference the early 2000s pop culture.
Mix & Maximalist
Packaging will embrace mixed patterns, vibrant colors, and vintage-inspired designs with bold typography.
Seeing Double
It’s about mixing and matching flavors and visuals : expect creative food pairings, bicolored products or packaging designed for two.
Nesting Parties
Food for welcoming new arrivals—like baby showers. Think pastel-colored dishes, cute cakes, and easy meal preps perfect for cozy, intimate gatherings.
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