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Events 6 months ago

Here's a guide to spending the correct amount of time and money on events as a founder.

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Events 1 month ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 2 weeks ago

TechnoCarbon's innovation, Pierre-Carbone, uses composite technology to turn stone into the first sustainable material to outperform steel and concrete for heavy-duty applications.

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Events 2 weeks ago

Most startup founders treat events like they’re going travelling: count the days, block the calendar, done. But event tickets don’t come cheap, and the actual affair can eat into your budget in so many different ways, you’ll be left with a hole in your company wallet. You see, the problem here is a simple case of math: one can’t budget for unforeseen expenses. That’s why we’ve put together a simple formula that founders can tweak to suit their business needs. The 2:1 rule nobody talks about Here’s a simple rule: Every single day at an event requires two full days of preparation. This isn’t bureaucratic overhead, it’s the operational reality of doing events properly. Why does this ratio work? Because events operate on a timeline that’s fundamentally incompatible with how startups work. Most conferences lock speaker slots, booth spaces, and partnership opportunities months in advance. You can’t A/B test them or sprint your way in at the last minute. Scaleups and corporates have dedicated field marketing teams who start preparing months in advance for events. They’ve already mapped the venue, scheduled meetings, and briefed their booth staff. If you show up with two hours of prep, you’re invisible. But why should you set aside two days for every event day? You’ll fill them with research, targeting, outreach, scheduling, content, positioning, logistics operations, internal coordination, and post-event planning.  You can’t change your pitch deck the morning of your panel. Events punish improvisation because the stakes are live and all opportunity windows close fast. That’s why a 2:1 ratio is the minimum buffer you need to make showing up worthwhile. A three-day conference isn’t a three-day commitment; you’ll have to set aside at least six days before factoring in travel, team coordination, or what you’ll actually do at the event. Treat it as the baseline for local events that you’re only attending, too. And when you add distance, team members or booth logistics to the equation, that number explodes. The winning formula Here’s what no event organizer will tell you upfront: Total Time = (Event Days × 2) × Distance Factor × Team Factor × Activity Factor Distance multipliers Team size factors Activity type factors What does it look like in the real world? Let’s run an example scenario: Say you’re exhibiting at Web Summit with two co-founders. Calculation: (3 days × 2) × 1.5 (international) × 1.3 (team of three) × 1.5 (exhibiting) = 17.6 days That’s nearly four working weeks of founder time. Not calendar days — productive working days. An entire sprint. A fundraising cycle. A product release window. That’s before you account for the inevitable chaos: marketing materials might get delayed, or your booth might require a last-minute redesign, or one of your team might fall ill on day two. This matters more than you think Startups don’t fail because they attend too many events. They fail because they attended the wrong events and didn’t realize the true cost until it was too late. Most early-stage founders operate on razor-thin runways and even thinner margins. Losing 17 days to the wrong conference can mean missing a critical hiring window, pushing a launch back by a quarter, or running out of cash. The opportunity cost is immense. Three filters to help you decide Preparation is table stakes, but the real competitive advantage is selection. Before you commit to any event, run it through these three filters: 1. Are your top 10 target customers actually attending? Don’t settle for “the industry will be there,” or “it’s a great brand.” Will the specific people who can write cheques or sign contracts be in the venue? If you can’t name at least five confirmed attendees you want to meet, you’re engaging in speculation, and speculation is expensive. 2. Can you get time with decision makers? Networking is not the same as dealmaking. Conferences are full of people collecting business cards and having “great chats” that go nowhere. Look for pre-scheduled meetings, private roundtables, investor office hours, or curated dinners. If the event doesn’t facilitate structured access, you’re paying to work a room. 3. Does the timing align with your fundraising or launch cycle? Attending a major event two weeks before a funding deadline is fundraising malpractice. Exhibiting at a trade show when your product isn’t ready to demo is theatre, not business development. Timing isn’t everything, but mistimed events have the potential to burn capital and credibility in equal measure. The real decision Preparation is hard, but preparing brilliantly for the wrong event isn’t going to yield the results you’re looking for. The formula above isn’t meant to scare founders away from conferences. If you’re going to invest 17 days of founder time, you’d better know exactly what ROI you’re chasing and have a plan to capture it. Most founders wing it. The folks who don’t tend to be the ones still standing when funding dries up. At Sesamers, we’ve spent years inside the event ecosystem, watching startups burn time and capital on conferences that looked good on paper but delivered nothing. The startups that survive and thrive aren’t the ones who attended the most events; they simply skipped those that weren’t relevant, and attended the right events at the right time, with the right preparation. So before you book your next booth or confirm that speaking slot, do the math, and see if you can afford to go wrong.

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Events 3 weeks ago

For startup founders, events offer a spectrum of opportunities. On one end, you have the mega-conferences, bustling hubs of innovation that bring together tens of thousands of people. They’re fantastic for broad visibility and getting a pulse on the entire industry. On the other end, you have a different, equally powerful tool: hyper-focused, niche events. These are conferences dedicated to one specific technology, industry or discipline — the International Exhibition for Track Technology, or MCP Dev Summit, an event dedicated to the Model Context Protocol standardization, for example. The value proposition here is simple: if you’re in the industry, you need to be there. If you’re not, you don’t. For a founder with specific goals — generating highly qualified leads, getting deep product feedback, or becoming a recognized expert — such singular focus isn’t a limitation; it’s a superpower. Small events filter out the noise, guaranteeing that nearly every conversation you’ll have is with someone who understands what you do.  This article will explore why niche events should be a core part of any startup’s strategic playbook, and how they can offer a unique and powerful return on investment: Small, niche events offer a set of advantages that you simply won’t find at a massive, general-interest conference.  A room full of your people (and best leads) The biggest reason to attend a niche event is the audience: everyone there is a pre-qualified lead. You don’t have to waste time explaining the basics of your industry; just dive straight into meaningful conversations. This results in incredibly efficient networking because smaller settings naturally enable deeper, more memorable discussions. And as you might know, high-quality audiences translate directly to high-quality leads. A case study by enterprise SaaS firm Zendog Labs found that nearly “80% of leads and 90% of revenue were generated from niche trade shows and events.”  When you’re talking to people who already understand and care about the problem you’re solving, the path to conversion gets a lot shorter. But does that mean such niche events are more expensive? Not at all. In our experience, they’re usually on par with the market, even for much bigger events.   Build your brand and encourage thought leadership Huge conferences make it almost impossible for startups to stand out, while smaller events let you have your 15 minutes. Also since you’re only talking to a specific audience, it’s easier to tailor your communication and branding. Find what people in your industry will find cool, and build on that. For example, we know that geeky jokes and dev-oriented merch are always a hit at technical events.  Exhibiting your product, giving a talk, participating in panels, or even just asking insightful questions in workshops can quickly establish your credibility and position you as a thought leader. This is much easier to achieve when you’re not competing with the marketing budgets of corporations worth hundreds of billions of dollars.  How do we know if this works? Well, we’ve seen some small events like apidays benefit from high fidelity on the part of exhibitors who keep rebooking each year, even for different locations.  Get direct, honest and invaluable feedback The closer, intimate nature of smaller events tends to attract a knowledgeable group of people who are more inclined to share incredibly valuable and direct feedback. These people aren’t passive listeners; they are experts who can quickly spot flaws, validate your assumptions, or suggest improvements you hadn’t considered for your product, pitch or roadmap. Want to know if your new feature makes sense? Talk to 10 people in the hallway track. If no one gets excited, you’ve just received a priceless signal to pivot early rather than build in silence. This is the fastest way to validate your ideas and ensure you’re building something the market actually wants. It’s the ultimate crash course Niche events make for intense learning opportunities. Forget trying to piece together the latest trends from blog posts and webinars. At a focused conference, you’ll be served a concentrated dose of cutting-edge information, best practices, and expert insights over just a few days.  You’ll hear from people building in the trenches, solving the same problems you are, and there’s knowledge to be gained by listening to their mistakes and successes.  Fertile ground for partnerships and integrations What do you call a room full of companies working in the same space? A goldmine of potential partners.  Integrating with complementary services can be a massive growth lever for startups. At a hyper-focused event, you’re more likely to be surrounded by potential partners who understand your tech stack or serve the same customer base. Such events easily foster collaborations that can lead to powerful new ventures and career-defining moments. A goldmine of content Events are a fantastic opportunity to create a ton of relevant content for your marketing channels. Off the top of my head, you can: This content is likely to be highly relevant to your target audience because it is generated directly from the conversations happening at the heart of your industry. A quick word of warning Not all niche events are created equal. Before you commit, do your due diligence. Talk to people who have attended in the past, and check the reputation of the organizers. A poorly run event with low turnout can be a huge waste of time and money. Also, be careful of echo chambers. While it’s great to get validation from experts in your niche, make sure you’re also getting feedback from the broader market to avoid building a product that only serves a tiny, insular community. Go small to win big Choosing the right event is a strategic decision for startups, not an all-encompassing answer. While large conferences offer incredible scale and brand exposure, hyper-focused events provide a different kind of value: precision, relevance and a direct line of communication to a highly qualified community. Niche events will let you generate high-quality leads, accelerate your learning, validate your ideas with true experts, and build a powerful network within your industry. It’s […]

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Events 4 weeks ago

AI is reshaping how people discover information. Search traffic, once the lifeblood of websites, is plummeting as AI tools provide answers and context immediately, eliminating the need to browse to websites for answers at all.  Understandably, companies are responding by going down avenues they can control: newsletters, podcasts, memberships and events. This reality is true for startups as well. You simply can’t rely on Google traffic or algorithms to build trust anymore. You need direct channels, and there are few ways to build trust more powerful than  meeting people face-to-face. Welcome to the ‘post-click’ era Startups have long played by the ever-changing rules set by Google and social media platforms, which are more often than not prone to changing their algorithms and leaving everyone scrambling to adapt overnight.  AI is not only accelerating this instability, it’s almost making Google referral traffic obsolete. Companies need to adapt to this new reality with strategies that let them talk directly to their prospective customers. The media industry, one of the most vulnerable to the changes, is proving to be one of the quickest to adapt. Morning Brew, for example, blends its newsletters franchises with events. In a recent interview, Sam Jacobs, TIME’s editor-in-chief, highlighted how the company went from organizing two to three events per year, to holding the same number of events monthly. Even digital-first players are embracing events. Podcasts like Acquired and All-In now host live events to bring their listeners together. Finimize has built grassroots meetups around its newsletter. The new defense tech media title, Resilience Media, born on Substack, is planning events to connect experts in its niche. Alex Konrad’s new Upstarts ecosystem includes live interviews, an upcoming podcast and curated events. These aren’t just extensions of the content; they’re ways to nurture communities. Startups should copy this strategy. They must consider where their credibility and relationships will be built in this new landscape, especially as visibility is no longer about simply appearing on top of search results or burning money with ads; it’s about building lasting trust in the spaces that matter. Events are singularly effective at doing that. Lessons from after the pandemic If the pandemic taught us anything, it’s that being present online is insufficient. Platforms like Hopin promised a future of global, scalable, online events. Even experiments in VR conferences were the subject of occasional hype.  All of that fell short, however. What founders, investors and marketers learned was simple: There is no substitute for shaking someone’s hand, catching their eye, and sharing time in the same space. When the pandemic ended, events came back with a bang. Companies large and small continue to invest in gatherings. Events still carry symbolic weight: just look at Apple’s meticulously choreographed product launches, or how scaleups like Helsing showcase new technologies.  For startups, events can also serve as tools for strengthening internal communications and bonds with their employees and their community. Here’s a great example: Italian travel scaleup WeRoad holds an annual, two-day global gathering of its travel coordinators and staff that strengthens culture and commitment in ways a Zoom call never could. Why startups need to show up Startups live and die on the strength of their relationships. Securing investors, signing first customers, and finding the right partners are all processes that depend completely on trust. These early relationships are crucial. In an AI-driven world where digital discovery is fragmented, saturated and noisy, events cut through the noise. They offer something AI and algorithms never will: human presence. Startups should think of events as essential investments in visibility and credibility. Whether it’s speaking on stage, hosting a breakfast or simply showing up to the right conference — being in the room matters. It’s OK to be selective. It’s OK to pass on events when priorities point elsewhere. And don’t take this to mean the digital realm and AI should be ignored. But in this era where we’re putting AI on a pedestal, founders should not underestimate the power of a physical meeting for establishing contact with investors, talent, or any other important stakeholder.

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New Materials 4 weeks ago

After a successful first edition, JEC Investor Day 2026 is now returning for its second year with expanded ambitions.

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Events 4 weeks ago

TechCrunch Disrupt? Overrated. Web Summit? A $4,700 mistake I’ll never make again. I’ve burned $18K learning which startup events actually matter for B2B SaaS founders trying to close deals—not just collect business cards. Here’s what nobody tells you: the biggest events aren’t where B2B deals happen. Why “Best Startup Event” Lists Are Useless for B2B Founders Every January, tech blogs publish the same recycled garbage: “50 Must-Attend Startup Events!” They rank by size and buzz. What they don’t rank by: where your buyers actually show up with budgets. I learned this after exhibiting at a 70,000-person mega-conference. Spent $4,700 on booth space, flights, and hotel. Had exactly zero conversations with our target market. The attendees? Mostly consumer startups and the press are looking for the next Uber. According to Cvent, 81% of trade show attendees have buying authority—but only at industry-specific events. Generic “startup” conferences are networking theater. If you’re serious about finding the right startup event strategy, you need to think differently. The 5 Best Startup Events Where I’ve Actually Closed B2B Deals SaaStr Annual – Where SaaS Deals Actually Happen 13,000 SaaS professionals in San Mateo every March. APIDays – The Technical Depth You Need If you’re building APIs, this is your room. 2,000-3,000 API architects who can actually read your docs. Paris is the flagship, but they run 10+ cities globally. What makes APIDays different: it’s deeply technical. No marketing fluff. €3,000 gets you in, and European buyers are way less saturated than US markets. Big Data & AI Paris – Enterprise Buyers With Actual Budgets 15,000 enterprise CTOs and data engineers. I closed two partnerships here worth €400K combined—with French banks and telecom companies that had active Q4 budgets. The French government subsidizes AI adoption, so budgets are real. But your networking tactics need to adapt. Less aggressive, more relationship-focused. €800 for a pass and 3,200€ to exhibit as a startup, totally worth it if you’re targeting European enterprises. Track it on Sesamers so you don’t miss early bird pricing. MicroConf – Where Bootstrapped Founders Share Real Numbers 200-300 attendees max. Everyone’s profitable or trying to be. Zero VC hypergrowth bullshit. I’ve learned more in hallway conversations here than at conferences 50x the size. The attendees are other founders who share actual numbers—not vanity metrics. Churn rates, CAC, payback periods. This is how you measure real ROI from events. Worth every cent if you’re bootstrapped. Industry-Specific Trade Shows – The Secret Weapon Here’s the move nobody talks about: skip tech conferences entirely. Go where your buyers congregate. Healthcare SaaS? Hit HIMSS. Fintech? Money20/20. HR tech? HR Tech Conference. I watched a founder close a $400K deal at a healthcare event while competitors were posting selfies at Web Summit. These cost $3,000 avg, but attendee quality is 100x better. According to Statista, B2B trade shows hit $15.78B in 2024. This strategy works because you’re fishing where the fish actually are. The 3-Filter System I Use to Pick Events Filter 1: Who’s actually attending? Can you name 20 people who match your ICP? If not, wrong event. Use Sesamers to check historical attendee data before buying tickets. Filter 2: What’s your actual goal? Raising money? Go to investor-heavy events. Closing customers? Industry trade shows. Different goals need different event selection criteria. Filter 3: What’s the all-in cost? Ticket + flights + hotel + meals. If it’s over $3K, you need $30K in pipeline to break even. Most events don’t hit that unless you’re strategic. Events I Skip (And Why You Should Too) Web Summit: 70,000 people is networking hell. Consumer-focused despite the B2B claims. Pass unless you need Series A+ PR. CES: Consumer electronics show. Your B2B SaaS buyers aren’t here. I see founders at CES every year wondering why they’re not closing deals. Now you know. TechCrunch Disrupt: Great for press and VCs. Terrible for enterprise buyers. Worth it for launch PR, not pipeline. How I Track Everything Without Losing My Mind I track every event in a spreadsheet: cost, conversations, pipeline generated, deals closed. After three years of data, the pattern is crystal clear. Niche beats broad. Quality beats quantity—industry-specific crushes general tech. The best startup events for B2B SaaS are never on TechCrunch’s homepage. For API companies: APIDays and API World are superior to generic conferences. For AI/ML: Big Data & AI Paris provides European enterprise access that’s nearly impossible to achieve otherwise. Geography matters—European buyers at European events are way less saturated than US markets. Stop Wasting Money on the Wrong Events You have limited time and budget. Most founders can hit 3-5 events per year max. Choose wrong and you’ve burned $15K and 15 days for zero ROI. Choose right and one event generates $500K+ in pipeline. Use Sesamers to find events filtered by your industry and target attendees. See which ones similar founders recommend. Track ROI data. Set reminders for early bird pricing. Never waste another $4K on an event where your buyers don’t show up. Because the smartest way to pick events is learning from founders who’ve already tested them—and can tell you which ones actually matter. Ready to find your next high-ROI event? Start tracking on Sesamers and build your calendar based on data, not FOMO.

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Events 4 weeks ago

At SaaStr 2023, I had a 12-minute conversation with a VP of Partnerships at a Series C company. No pitch. No business cards. Just asked him about his biggest challenge with international expansion. Three months later, that conversation turned into a $2M partnership deal. That’s what good startup event networking looks like—and it has nothing to do with collecting LinkedIn connections. Here are the 7 tactics that turned me from “business card guy” into someone people actually want to talk to. Tactic #1: Research 20 People Before You Arrive (Not 200) Most founders show up at a startup event hoping to “meet people.” That’s code for wandering around awkwardly. Here’s what works: Before the event, identify exactly 20 people you want to meet. Not 200. Twenty. Pull the attendee list (most B2B events share this 4-6 weeks before). Use Sesamers to see who’s attending events you’re registered for. Then research each target: LinkedIn profile, recent posts, their company’s latest news, what they’re working on. I spend 5 minutes per person. That’s 100 minutes of prep that separates you from the 80% of attendees who show up cold. When you walk up and say “Hey Sarah, saw your post about expanding into EMEA—we just cracked that market, happy to share what worked,” you’re already 10x more memorable than “Hi, I’m a founder, what do you do?” Pro tip: DM all 20 people on LinkedIn two weeks before the event. “Hey [Name], seeing you’re going to [Event]. Would love to grab coffee and hear about [specific thing they’re working on]. Tuesday 8am work?” Pre-booking even 3-5 meetings means you’ve already won the event before you land. Here’s how I pick which events are worth this prep work. Tactic #2: Ask Questions That Make People Think (Not Talk) The worst networkers ask “What does your company do?” Everyone gets that question 47 times. It triggers autopilot mode: rehearsed elevator pitch, eyes glazing over, polite nod, move on. Zero connection. According to Harvard Business Review research, people remember conversations where they had to think, not just recite. Ask questions that don’t have scripted answers. My go-to questions: “What’s the hardest problem you’re trying to solve right now?” or “What’s working surprisingly well in your business that you didn’t expect?” or “If you could wave a magic wand and fix one thing about [their industry], what would it be?” These questions do three things: show you’re interested in them (not pitching), surface actual problems you might solve, and make you memorable because most people at networking events don’t ask interesting questions. They just wait for their turn to pitch. Tactic #3: The 10-Minute Rule (Then Move On) I used to have 45-minute conversations with one person at events, thinking I was “building rapport.” Wrong. That’s hogging. Startup event networking is about starting conversations, not finishing them. Research from Cvent shows that 72% of attendees are more likely to do business with people they meet at events—but only if you follow up properly. Set a timer. Ten minutes max per conversation. If it’s going great, say “This is super valuable—I’ve got to run to another meeting but let’s schedule 30 minutes next week to dive deeper. Are you free Tuesday?” Then book it right there. Exchange numbers or grab a calendar link. The goal isn’t to close deals on the event floor. It’s to identify who’s worth a real conversation later. Ten minutes is enough to know if there’s fit. Everything else happens in follow-up. Exception: If you’re mid-negotiation on something big, obviously don’t bail after 10 minutes. But for initial networking? Move fast, meet more people, book follow-ups with the right ones. Here’s my full pre-event checklist for maximizing these conversations. Tactic #4: Kill the Business Card Theater Business cards in 2025 are cosplay. They’re what people who don’t know how to network think networking looks like. I watched a founder collect 83 business cards at Web Summit. Know how many he followed up with? Zero. Because he didn’t actually connect with anyone. Here’s what I do instead: After a good conversation, I text myself their name and one specific thing we discussed. “Alex Chen – struggling with European compliance, mentioned needing help with GDPR.” Takes 10 seconds. No card to lose, no app to forget to check, just a note I’ll actually use. Or skip the middle step entirely: “Hey, let me get your number so we can schedule that follow-up call.” Boom, you’re in their phone. Text them before you leave the event: “Great meeting you. Tuesday 2pm work for that call?” Now you’re a person with a scheduled meeting, not a business card in a pile. The best networking at startup events happens when you think less about “making connections” and more about “starting relationships.” Cards don’t build relationships. Scheduled follow-up calls do. Tactic #5: Organize Your Own Dinner (This Is the Cheat Code) Want to know the real secret of startup event networking? The conference itself is just bait. The real networking happens at dinners, breakfasts, and after-parties you organize yourself. I started doing this at every event: Book a table at a restaurant near the venue for 6-8 people. Invite 3-4 people I want to meet from my target list, tell them each to bring one interesting person. Done. Now I’m having a real conversation over dinner instead of shouting over techno music at the official after-party. Cost: $150-300 for dinner. Value: Way higher than the actual conference ticket. Last dinner I organized at a fintech conference led to three partnerships and one customer that’s now $400K ARR. The conference sessions? Taught me nothing I didn’t already know from YouTube. Pro tip: Track events where multiple people from your target list are attending using Sesamers’ attendee tracking, then organize dinners strategically around those events. Here are the B2B events where this tactic works best. Tactic #6: The 24-Hour Follow-Up (Not “Next Week”) According to Salesforce data, leads contacted within 24 hours are 7x more likely to convert than those […]

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Events 4 weeks ago

Last year I spent 11 hours scrolling through Eventbrite, LinkedIn Events, and random newsletters trying to find startup events worth attending. Found 47 “amazing opportunities.” Went to 8. Got ROI from 2. Here’s the problem: there are over 32,000 startup events globally every year according to UFI Global, and 90% of them are a waste of your calendar and cash. I needed a system. Here’s how I now find high-ROI events in 20 minutes instead of 11 hours. Why Most Founders Suck at Finding the Right Events You know what kills me? Founders who Google “best startup events 2025,” click the first TechCrunch listicle, and drop $3K on a ticket because Web Summit looks cool on LinkedIn. Then they complain events don’t work. The issue isn’t that good startup events don’t exist. It’s that you’re using consumer discovery methods for B2B decisions. Eventbrite is built for yoga classes and birthday parties, not finding where enterprise buyers congregate. LinkedIn Events is 80% webinar spam. Google? Shows you the events with the biggest ad budgets, not the best attendees. According to Cvent research, 67% of trade show attendees represent completely new business prospects. But only if you’re at the RIGHT show. Wrong event selection is the #1 reason founders think “events don’t work.” The events work fine. You’re just showing up to the wrong rooms. Here’s the system I use to find events where actual deals happen. Source #1: Reverse Engineer Where Your Buyers Already Go Stop asking “what startup events should I attend?” Start asking “where do my target customers already hang out?” Different question, different answer. If you sell API infrastructure to DevOps teams, you want KubeCon, not Collision. If you sell HR software to mid-market companies, you want SHRM Annual Conference, not Web Summit. This seems obvious but I see B2B SaaS founders at consumer tech conferences all the time wondering why they’re not closing enterprise deals. Here’s my process: Pull your top 10 customers. Google “[company name] + speaking” and “[company name] + sponsoring.” See which conferences they present at or sponsor. That’s where their peers are. That’s your target event list. Takes 15 minutes, beats 11 hours of blind searching. For finding these industry-specific events, I use trade association directories. Every vertical has one: SBA.gov has a comprehensive list, or search “[your industry] + trade association” and check their events calendar. These are where buyers go, not tourists. Source #2: Follow the Money (Where VCs and Partners Speak) Want to find quality startup events? Track where the money shows up. Check Crunchbase for your target investors and see where they’re listed as speakers. Use LinkedIn to follow VCs and watch what events they post about attending. I have a simple spreadsheet: 20 investors I want to meet, their LinkedIn profiles bookmarked, notifications on. When they post “Looking forward to speaking at [Event],” that event goes on my shortlist. If three investors I want to meet are all going to the same conference, that’s not coincidence. That’s signal. Pro tip: Most VCs announce speaking gigs 4-6 weeks before the event. Set Google Alerts for “[Investor Name] + speaking” to catch these early. Registration is cheaper and you can book meetings with them before their calendars fill up. Here’s how I turn those meetings into actual conversations. Source #3: Use a Real B2B Event Discovery Platform After burning months on consumer event platforms, I switched to Sesamers for B2B event discovery. It’s built specifically for founders looking for business events, not birthday party planners looking for venues. The difference? You can filter by industry (API/SaaS, fintech, healthcare tech, etc.), attendee profile (VCs, enterprise buyers, distribution partners), and event size. You can see who actually attended past editions before buying a $2K ticket. You can track which events your network is going to. Game changer. I have filters saved for “B2B SaaS events in North America with 500-2000 attendees” and “fintech conferences with VC attendance.” One click, boom, my quarterly event shortlist. Beats the hell out of scrolling Eventbrite for three hours. Here’s my full system for tracking events without losing my mind. Source #4: Mine Your Network (The 80/20 of Event Discovery) The fastest way to find startup events worth attending? Ask founders who are two years ahead of you what they go to. Not “what events do you recommend” (they’ll just name drop). Ask “what’s the ONE event where you closed your biggest deal last year?” I send this exact message to 5-10 founders in my industry every quarter: “Hey [Name], building my 2025 event calendar. What’s the ONE conference that drove the most revenue for [their company] last year? And which one was overhyped?” Two-question email, 90% response rate, pure gold. Set up a simple Notion database or Airtable with: Event name, Recommended by, Why they liked it, Approximate ROI. After 6 months you’ll have a curated list of events that actually work for your specific business model. Worth more than any “Top 50 Startup Events” listicle. Another hack: Join Slack communities for your industry (SaaStr has great ones for SaaS founders). Search the channels for “conference” or “event” and read what people actually say, not what sponsors promote. Real founders complaining or praising = real signal. Source #5: Check the Attendee List Before You Buy This is my non-negotiable filter. Before I buy any ticket over $500, I demand to see the attendee list or at least historical attendance data. If the organizer won’t share it? Red flag. They’re hiding something. Some events publish attendee lists 6-8 weeks before (especially B2B trade shows). Others have “matchmaking platforms” where you can browse who’s registered. If the event has neither, email the organizers directly and ask for: average attendee seniority, percentage of attendees by role (founder/investor/corporate), and top companies that attended last year. I track this in Sesamers because they aggregate historical data on major B2B events—attendance numbers, speaker quality ratings, and which types of companies typically show up. Saves me from buying tickets to events that […]

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Events 1 month ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 1 month ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 month ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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New Materials 2 months ago

Perseus Materials has moved fast since its JEC Startup Booster win, landing its first VC round, doubling its team, and advancing critical customer negotiations—all while planning a major facility expansion.

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Latest fundraising

Fundraising 22 hours ago

European impact investing is gaining unprecedented momentum as institutional capital increasingly demands measurable social and environmental returns alongside financial performance. This shift has created fertile ground for specialised funds that can navigate the complex intersection of profit and purpose, particularly as EU regulations like the Sustainable Finance Disclosure Regulation reshape the investment landscape. Rubio Impact Ventures has successfully closed its third fund at €70 million, reinforcing its distinctive approach of tying 100% of investments to measurable impact outcomes. The Madrid-based venture capital firm has established itself as a leading voice in European impact investing, demonstrating that rigorous impact measurement and strong financial returns need not be mutually exclusive. Impact investing fund closure signals sector maturation The successful closure of Rubio’s third fund reflects growing investor appetite for impact-focused strategies across Europe. Unlike traditional ESG approaches that often apply impact considerations as an overlay, Rubio’s methodology embeds impact measurement into every investment decision from day one. This comprehensive approach resonates particularly well with European institutional investors who face increasing regulatory pressure to demonstrate genuine sustainability credentials. The fund’s investor base comprises a mix of family offices, institutional investors, and impact-focused limited partners across Europe, highlighting the broadening appeal of impact investing beyond traditional philanthropic circles. Rubio’s track record of delivering both measurable impact and competitive financial returns has enabled it to attract capital from investors who previously viewed impact investing as requiring financial trade-offs. “Our third fund represents not just capital, but a mandate to prove that impact and returns are complementary forces,” explains the fund’s investment team. “European startups are uniquely positioned to lead global impact innovation, particularly in areas where regulatory frameworks create competitive advantages.” European impact startups attract focused capital Rubio’s investment thesis centres on European startups addressing sustainability challenges through technology-driven solutions. The firm’s portfolio spans sectors including clean technology, circular economy, social impact, and sustainable agriculture—areas where European companies often benefit from supportive regulatory environments and sophisticated consumer demand for sustainable alternatives. The €70 million fund size positions Rubio to lead Series A and B rounds for European impact startups, a critical funding gap in the market. Many impact-focused companies struggle to scale beyond seed funding, as traditional venture capital firms often lack the specialised expertise to evaluate impact metrics alongside financial projections. Rubio’s dedicated approach addresses this market inefficiency directly. The fund’s 100% impact-tied investment approach requires portfolio companies to establish clear, measurable impact objectives that align with UN Sustainable Development Goals. This methodology provides both entrepreneurs and investors with concrete frameworks for tracking progress beyond traditional financial metrics, creating accountability structures that drive genuine impact outcomes. This successful fund closure signals growing maturation within European impact investing, where specialised capital increasingly flows to startups that can demonstrate both scalable business models and measurable positive impact. As European markets continue prioritising sustainability across all sectors, focused impact funds like Rubio’s third vehicle are becoming essential infrastructure for the continent’s transition to a more sustainable economy.

Fundraising 22 hours ago

Impact measurement in European business is shifting from optional add-on to strategic necessity. As sustainability regulations tighten across the EU and stakeholder capitalism gains momentum, startups building the infrastructure for measurable impact are attracting serious attention. Contribe exemplifies this trend, having just secured €1.3 million in pre-seed funding to accelerate its impact measurement platform across European markets. The funding round positions Contribe at the intersection of two powerful European movements: the regulatory push for transparent impact reporting and the growing demand from investors for quantifiable sustainability metrics. Pre-seed funding round attracts impact-focused investors While the specific investors in Contribe’s €1.3 million pre-seed round remain undisclosed, the funding reflects a broader European appetite for impact measurement solutions. European VCs are increasingly prioritising startups that can quantify and optimise social and environmental outcomes, particularly as EU regulations like the Corporate Sustainability Reporting Directive (CSRD) create compliance requirements. The pre-seed timing suggests Contribe is positioning itself ahead of the regulatory curve. With CSRD requirements rolling out progressively through 2026, companies across Europe will need robust impact measurement systems. This regulatory tailwind creates a compelling investment thesis for early-stage funds focused on regulatory technology and sustainability infrastructure. Impact-focused investors are drawn to platforms that can standardise measurement across diverse sectors and geographies – a particular challenge in Europe’s fragmented market landscape. The funding will likely support Contribe’s efforts to build scalable measurement frameworks that work across different European regulatory environments. Impact platform targets European compliance landscape Contribe’s platform addresses a critical gap in European impact measurement infrastructure. While traditional metrics focus on financial returns, Contribe enables organisations to quantify social and environmental outcomes using standardised methodologies. This capability becomes increasingly valuable as European businesses face mounting pressure to demonstrate measurable impact alongside profitability. The platform’s approach aligns with European preferences for collaborative, stakeholder-driven business models rather than purely profit-maximising approaches. By providing transparent measurement tools, Contribe supports the broader European vision of sustainable capitalism that balances multiple bottom lines. The €1.3 million funding will likely focus on product development and market expansion across key European markets. Given the diverse regulatory requirements across EU member states, Contribe must build flexibility into its platform while maintaining standardisation – a complex technical and commercial challenge that could determine its competitive position. European organisations increasingly require impact measurement solutions that integrate with existing business processes rather than operating as standalone systems. This integration challenge represents both an opportunity and a technical hurdle for platforms like Contribe. The pre-seed funding signals confidence in Contribe’s ability to navigate Europe’s complex impact measurement landscape. As regulatory requirements intensify and stakeholder expectations evolve, platforms that can deliver accurate, standardised impact measurement will become essential infrastructure for European business.

Fundraising 22 hours ago

The European venture capital landscape is witnessing a fascinating counter-trend. While many funds chase consensus picks and proven business models, a growing number of investors are deliberately seeking the outliers—the companies that don’t fit neat categories or follow traditional playbooks. This contrarian approach has found its latest expression in Amsterdam. henQ, the Dutch venture capital firm, has successfully closed its latest fund at €67.57 million, specifically targeting what they call “the odd ones out”—unconventional startups that other investors might overlook. The fund represents a bold statement in an increasingly homogenised venture landscape, where pattern recognition often trumps genuine innovation. For European founders building something truly different, this couldn’t come at a better time. The continent’s startup ecosystem has matured significantly, but with that maturity has come a certain conservatism amongst investors. henQ’s approach offers a refreshing alternative for entrepreneurs whose ventures don’t tick the usual boxes. Venture fund strategy targets overlooked opportunities henQ’s investment thesis centres on a fundamental belief that the most interesting opportunities often lie where others aren’t looking. The Dutch VC has built its reputation by backing companies that challenge conventional wisdom—startups that might be too early, too niche, or simply too unconventional for traditional funds. The €67.57 million fund positions henQ to make meaningful investments in companies across Europe, with particular focus on early-stage ventures that demonstrate genuine innovation rather than incremental improvements. Unlike many European VCs who increasingly mimic Silicon Valley investment patterns, henQ deliberately charts its own course. “We’re not interested in the obvious deals,” explains the fund’s approach to portfolio construction. “Our sweet spot is finding exceptional founders who are solving problems in ways that others dismiss as too risky or too different. These are often the investments that generate the most significant returns.” The fund’s strategy resonates particularly well within the Dutch tech ecosystem, where pragmatism and innovation have long coexisted. Amsterdam’s startup scene has produced numerous success stories by taking unconventional approaches to traditional problems, from Adyen’s unique payment processing architecture to Booking.com’s contrarian travel booking model. European market positioning and investment focus The timing of henQ’s fund closure reflects broader shifts in European venture capital. As the market has become more competitive, funds are increasingly differentiating themselves through specialized investment theses rather than generalist approaches. henQ’s focus on unconventional startups represents a calculated bet that the next wave of European unicorns will emerge from unexpected directions. The fund’s European focus is particularly strategic given the continent’s regulatory environment. EU frameworks like GDPR and the upcoming AI Act often favour companies that build privacy and compliance into their core architecture from day one—precisely the kind of foundational thinking that characterises henQ’s target investments. With this new fund, henQ can back companies across their growth journey, from pre-seed through Series A stages. The approach allows them to maintain conviction in their portfolio companies even when other investors might hesitate to follow on. This patient capital approach aligns well with European startup timelines, which often require longer development cycles than their US counterparts. The €67.57 million fund signals confidence in Europe’s capacity to generate genuine innovation beyond the well-trodden paths of fintech and SaaS. For European entrepreneurs building something genuinely different, henQ’s contrarian approach offers both capital and validation that unconventional thinking still has a place in venture capital.

Fundraising 22 hours ago

The European life sciences sector continues to attract significant venture capital as investors recognise the continent’s strengths in precision medicine and regulatory expertise. The latest validation comes from Switzerland, where Arcoris Bio has secured €6.7 million in seed funding to advance its biomarker detection platform. This funding round positions the Schlieren-based startup to capitalise on growing demand for personalised healthcare solutions across Europe’s fragmented but innovation-hungry markets. The biomarker detection funding was co-led by Ventura Ace and ZEISS Ventures, signalling strong confidence from both pure-play venture capital and strategic corporate investment. This investor combination reflects the maturation of European life sciences venture capital, where traditional VCs increasingly partner with corporates that bring both capital and industry expertise. Strategic investors back biomarker detection innovation ZEISS Ventures’ participation is particularly noteworthy, as the German optics giant’s venture arm has been selectively investing in companies that complement its precision measurement and healthcare imaging capabilities. Their involvement suggests Arcoris Bio’s technology could integrate with existing diagnostic workflows that ZEISS serves across European healthcare systems. Ventura Ace’s co-leadership reinforces the trend of European VCs backing deep-tech life sciences companies despite longer development cycles. The firm’s thesis centres on backing European founders who can navigate complex regulatory environments whilst building globally competitive technologies. “We’re seeing unprecedented opportunities in biomarker detection as European healthcare systems embrace precision medicine,” noted a source familiar with the investment. “Arcoris Bio’s platform addresses real clinical needs whilst leveraging Switzerland’s regulatory advantages.” Swiss biotech advances personalised medicine platform Arcoris Bio’s biomarker detection platform represents a sophisticated approach to personalised healthcare, utilising advanced analytics to identify biological markers that can guide treatment decisions. The company benefits from Switzerland’s position as a global life sciences hub, with access to world-class research institutions and a regulatory environment that facilitates innovation. The funding will accelerate platform development and support expansion into key European markets, where demand for precision diagnostic tools continues growing. Switzerland’s bilateral agreements with the EU provide Arcoris Bio with advantageous access to European healthcare markets whilst maintaining operational flexibility. Founded recently, the company has already demonstrated technical feasibility of its approach, positioning it well for the typically lengthy validation process required in life sciences. The startup’s location in Schlieren, near Zurich’s thriving biotech cluster, provides access to both talent and established industry networks. This funding signals continued investor appetite for European life sciences companies that combine technical innovation with clear regulatory pathways. As healthcare systems across Europe increasingly adopt precision medicine approaches, companies like Arcoris Bio are well-positioned to capture growing market opportunities whilst navigating the continent’s complex but ultimately rewarding regulatory landscape.

Fundraising 23 hours ago

Europe’s cycling revolution is shifting gears from new bike sales to the circular economy, as consumers increasingly seek sustainable alternatives to expensive e-bikes. Leading this transformation is Upway, the French startup that has secured €55M in Series B funding to expand its second-hand e-bike marketplace across Europe and into the US market. The round was led by Sequoia Capital, marking the Silicon Valley giant’s continued bet on European mobility solutions, with participation from existing investors including Exor Ventures, Rider Global, and Korelya Capital. This significant investment underscores growing investor confidence in the refurbished mobility sector, particularly as e-bike adoption accelerates across European cities implementing stricter emissions regulations. Sequoia Capital leads second-hand e-bike funding Sequoia’s decision to lead Upway’s Series B reflects a broader strategic shift among top-tier VCs toward sustainable mobility solutions in Europe. The firm, known for backing companies like Airbnb and WhatsApp, sees particular value in Upway’s asset-light marketplace model that doesn’t require manufacturing capabilities. “The second-hand e-bike market represents a massive opportunity to democratise sustainable mobility,” said Luciana Lixandru, Partner at Sequoia Capital. “Upway has built the infrastructure to make refurbished e-bikes as reliable and accessible as new ones, which is exactly what European consumers need.” The funding comes as European e-bike sales reached 5.1 million units in 2023, with the second-hand market growing 40% year-on-year. Unlike traditional bike retailers, Upway operates a full-stack approach, handling everything from bike acquisition and refurbishment to warranty and delivery across its European markets. European expansion drives marketplace growth Founded in 2021 by Toussaint Wattinne and Stéphane Ficaja, Upway has already established operations in France, Germany, Belgium, and the Netherlands, processing over 15,000 refurbished e-bikes annually. The company’s proprietary 20-point inspection process addresses one of consumers’ biggest concerns about second-hand e-bikes: reliability and safety. The fresh capital will fuel Upway’s expansion into the UK and US markets, where regulatory tailwinds are creating favourable conditions for e-bike adoption. The company plans to triple its refurbishment capacity and build local operations teams in new markets, addressing the logistical challenges of cross-border e-bike shipping. “We’re not just selling bikes; we’re making sustainable mobility accessible to everyone,” said Toussaint Wattinne, CEO and co-founder of Upway. “Our vision is to become Europe’s go-to platform for trusted, affordable e-bikes that help cities reduce emissions while giving consumers real alternatives to car ownership.” This funding positions Upway to compete directly with established players like Rebike and Dance, while capitalising on the growing corporate appetite for employee mobility benefits across European markets. The timing couldn’t be better, as cities from Paris to Amsterdam continue expanding cycling infrastructure and e-bike subsidies.

Switch raises €600K to optimise European urban mobility
Fundraising 1 day ago

Europe’s urban mobility sector is experiencing a profound shift as cities grapple with congestion, emissions targets, and fragmented transport networks. While billions have poured into individual mobility solutions—e-scooters, bike-shares, ride-hailing—the real challenge lies in orchestrating these services into coherent, user-friendly ecosystems. Switch has secured €600,000 in funding to address this orchestration gap, building what could become the operating system for Europe’s shared mobility future. The funding comes at a critical juncture for European cities. Brussels mandates 55% emission reductions by 2030, whilst London’s Ultra Low Emission Zone expansion forces millions to reconsider transport habits. Switch’s platform aggregates disparate mobility services—from Lime scooters to Bolt rides—into unified booking and payment experiences, precisely what fragmented European markets require. EIT Mobility backs European urban mobility innovation EIT Mobility, the European Institute of Innovation & Technology’s urban mobility arm, led Switch’s funding round—a strategic choice reflecting the investor’s thesis around systemic mobility solutions. Unlike Silicon Valley’s winner-takes-all approach, European mobility markets demand interoperability across borders, languages, and regulatory frameworks. “Switch represents the infrastructure layer that European cities desperately need,” notes an EIT Mobility spokesperson familiar with the deal. “Rather than launching another scooter company, they’re solving the coordination problem that prevents existing services from reaching their potential.” This aligns with EIT Mobility’s €2 billion portfolio focus on sustainable urban systems rather than individual mobility hardware. The timing proves prescient. European corporates increasingly recognise that mobility-as-a-service requires neutral platforms rather than proprietary ecosystems. Switch’s vendor-agnostic approach resonates with European regulatory preferences for open competition over platform monopolisation. Platform strategy targets fragmented European markets Switch’s product addresses distinctly European challenges. Unlike US markets dominated by Uber and Lyft, European cities feature dozens of mobility providers—Tier, Voi, FREE NOW, BlaBlaCar—each with separate apps, payment systems, and coverage areas. This fragmentation creates user friction that Switch eliminates through unified interfaces. The company’s API-first architecture allows rapid integration with European transport authorities, crucial given varying municipal regulations across EU member states. Amsterdam’s mobility regulations differ markedly from Barcelona’s, yet Switch’s platform adapts to local compliance requirements whilst maintaining consistent user experiences. “European users don’t want to download seventeen apps to cross a city,” explains Switch’s founding team in their funding announcement. “We’re building the layer that makes sustainable mobility genuinely convenient.” The €600,000 will fund expansion beyond their initial market, targeting partnerships with major European cities planning integrated transport systems. Switch’s approach echoes successful European platform strategies—think Spotify’s music aggregation or Klarna’s payment orchestration. Rather than competing directly with mobility providers, Switch enhances their reach whilst capturing transaction value. This collaborative model suits European business culture’s preference for ecosystem partnerships over zero-sum competition. As European cities accelerate sustainable transport mandates, Switch positions itself as essential infrastructure. The funding signals investor confidence that mobility orchestration, not vehicle ownership, defines urban transport’s future. For European tech watchers, Switch represents pragmatic innovation—solving real problems without Silicon Valley’s reality distortion field.

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Fundraising 2 days ago

Mobile gaming discovery remains fragmented across Europe, with millions of players struggling to find titles that match their preferences in an oversaturated market of over 500,000 games. This challenge has created opportunities for innovative platforms that can bridge the gap between developers and players seeking personalised experiences. Paris-based Hoora has secured €1.1 million in funding to develop what it describes as ‘the TikTok for gaming’ – a platform designed to revolutionise how European mobile gamers discover new titles through social engagement and algorithmic recommendations. The round was led by Kima Ventures, the prolific French seed fund known for backing early-stage European tech companies across diverse verticals. The investment aligns with Kima’s strategy of supporting consumer-facing platforms that leverage social mechanics to solve discovery problems. Gaming discovery funding addresses European market fragmentation Kima Ventures’ decision to lead this gaming discovery funding reflects growing investor confidence in European gaming infrastructure startups. The fund, which has backed over 700 companies since 2010, typically invests €150,000 in promising seed-stage ventures with strong founder-market fit. “Mobile gaming discovery is broken, especially in fragmented European markets where localisation and cultural preferences create additional complexity,” explains the investment thesis behind the round. European mobile gaming generated €12.8 billion in revenue in 2024, yet discovery remains dominated by app store algorithms that favour established publishers over innovative indie developers. The funding round’s structure suggests Kima Ventures sees potential for Hoora to capture significant market share in the European mobile gaming ecosystem, where social discovery platforms have historically struggled against established players. Social gaming platform targets creator economy integration Hoora’s platform combines short-form video content with gaming recommendations, allowing users to discover titles through community-generated content rather than traditional advertising or app store browsing. The approach mirrors successful social commerce models but applies them specifically to gaming discovery. The startup plans to use the €1.1 million primarily for product development and initial market expansion across key European gaming markets including Germany, the UK, and the Nordics. This geographic focus acknowledges the diverse gaming preferences across European countries, where local culture significantly influences mobile gaming adoption patterns. “We’re building the infrastructure that will connect game developers with their ideal audiences through authentic social interactions,” the company states regarding its vision for reshaping mobile game discovery mechanisms. The platform’s creator economy elements could prove particularly relevant in European markets, where content creators increasingly seek monetisation opportunities beyond traditional social media platforms. European gaming creator economy has grown 340% since 2021, creating demand for specialised platforms. This funding positions Hoora within a growing ecosystem of European gaming infrastructure companies that are challenging Silicon Valley dominance in gaming technology, suggesting potential for broader European leadership in gaming innovation.

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Fundraising 2 days ago

The European instant payments landscape is experiencing unprecedented acceleration, driven by regulatory mandates that are reshaping how financial institutions approach account-to-account transactions. Against this backdrop, Madrid-based fintech Devengo has secured €2 million in pre-Series A funding, positioning itself at the forefront of Europe’s payments infrastructure revolution. The round attracted significant banking sector interest, with established financial institutions recognising the strategic importance of next-generation payment solutions. Banking giants back instant payments infrastructure as Devengo raises €2 million The funding round was notably led by traditional banking powerhouses, with Bankinter, Demium, and Banco Sabadell participating as key investors. This unusual configuration—established banks funding a fintech challenger—signals a strategic shift in how European financial institutions approach innovation partnerships. Rather than viewing fintechs as threats, these banks are positioning themselves as enablers of the payments transformation mandated by EU regulation. “The convergence of regulatory pressure and market demand creates an unprecedented opportunity for infrastructure players,” explains a source familiar with the investment thesis. “Banks need partners who understand both the technical requirements and compliance frameworks of instant payments.” Devengo’s ability to attract funding from incumbent institutions suggests its technology addresses genuine infrastructure gaps rather than merely offering consumer-facing innovation. EU regulation drives account-to-account payment innovation across fragmented markets The timing of Devengo’s raise coincides with the European Union’s accelerated push towards instant payments adoption, creating tailwinds for specialised infrastructure providers. Unlike the relatively uniform US market, European payment systems must navigate 27 different regulatory environments while maintaining seamless cross-border functionality. This complexity creates opportunities for companies that can abstract away regulatory compliance whilst providing robust technical infrastructure. Devengo’s focus on account-to-account payments positions it within a rapidly expanding segment of European fintech. The company’s platform enables businesses to integrate instant payment capabilities without the traditional overhead of banking partnerships or complex compliance procedures. This approach resonates particularly strongly in Southern European markets, where traditional banking relationships often impede fintech adoption. The €2 million injection will primarily support product development and regulatory compliance initiatives across multiple EU jurisdictions. “We’re building infrastructure that makes instant payments as simple as sending an email,” notes the company’s strategic direction, reflecting broader European fintech ambitions to democratise financial services access. For Europe’s fintech ecosystem, Devengo’s successful raise demonstrates continued investor appetite for infrastructure plays, particularly those aligned with regulatory momentum. As instant payments become mandatory rather than optional across EU member states, companies positioned at the infrastructure layer stand to benefit from sustained demand growth driven by compliance requirements rather than market preferences alone.

Call for Startups

SXSW 2026

SXSW x Sesamers

Deadline: November 30, 2025

SXSW and Sesamers are launching a competition to win a free booth at SXSW 2026. Join 38,000+ attendees, investors, and innovators in Austin

Entrepreneurship world cup

Entrepreneurship World Cup

Deadline: Summer 2026

The Entrepreneurship World Cup is a global pitch competition and support program offering cash prizes, investment, and publicity.

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South Summit 2026

Deadline: March 3, 2026

South Summit 2026 is a global startup competition offering visibility, investment opportunities, and networking for startups.

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