Brite: Leading the Functional Drink Revolution

blank

Founded in 2016 in London, Brite is emerging as the UK’s top natural nootropic drink. Combining science-backed nootropics with natural ingredients provides a healthier alternative to traditional energy drinks. The company boosts focus and productivity without the caffeine crashes or sugar spikes common in other drinks.

Founder Simas Jarasunas, a professional swimmer, and co-founder Andrius Ratkevicius, a chemical engineer, initially aimed to enhance mental performance while avoiding the common jitters associated with energy drinks.” We wanted a product that supports focus sustainably,” says Jarasunas. Brite’s all-natural formula, free from sugar and artificial sweeteners, has become a favorite among professionals seeking clear-headed productivity.

Functional drink
📸: Brite

The Growing Market for Functional Drinks

The functional beverage market is booming, driven by consumers’ growing preference for health-conscious products. The global energy drinks market is projected to reach $84 billion by 2026, growing at a CAGR of 7%, with demand increasing for clean-label products and healthier alternatives to sugary, artificially flavored drinks.

Brite taps into this trend, providing a natural solution for enhanced focus and productivity. “Our target audience is those looking for increased productivity without the downsides of caffeine,” says Jarasunas. Brite stands out in the crowded energy drink market by incorporating nootropics- compounds that improve cognitive function.

Key Partnerships and Retail Expansion

Brite’s drink is widely available in major UK retailers, including Marks & Spencer, Sainsbury’s, and Whole Foods Market. In addition to its UK presence, the company has successfully expanded internationally, securing partnerships with SuperValu in Ireland and Carrefour in Belgium, further broadening its reach across Europe.

The company is now becoming the go-to energy drink in corporate environments. Companies like Meta, Google, and LinkedIn stock Brite for employees seeking a productivity boost during the workday. “Our partnerships with tech offices have been instrumental in our growth, as companies prioritize employee well-being,” notes Lukas Chrimlis, Brite’s Sales Project Manager.

Functional drink
📸: Brite

Innovative Ingredients for Mental Clarity

At the core of Brite’s formula are natural nootropics, known for their ability to support cognitive function. Key ingredients include guayusa, matcha, and guarana, which provide a steady energy source without blood sugar spikes or anxiety. “These ingredients work together to sustain focus over extended periods, making Brite ideal for people with demanding schedules,” says Jarasunas.

Brite’s commitment to quality and transparency has resonated with health-conscious consumers. “We want to offer a product that people can trust, knowing it’s made from the best natural ingredients,” adds Chrimlis. With no artificial additives or unnecessary fillers, Brite has carved out a niche as a clean-label functional drink that consumers can rely on for focus and energy.

Looking Ahead: Goals for 2024

Brite has ambitious plans for 2024, focusing on leading the nootropic drink category across Europe. “We’ve made incredible strides in the UK, and we’re now expanding our reach throughout Europe,” says Chrimlis. With a growing number of retail and corporate partners, it is well-positioned to achieve its expansion goals.

Jarasunas and Chrimlis are eager to explore new partnerships that will accelerate growth. “We’re always looking for great talent to join our team as we scale,” Chrimlis adds. With their sights set on expanding globally, the Brite team remains committed to helping people stay productive and focused without the negative side effects.

Functional drink
📸: Brite

you might also like

Entrepreneurship Events FoodTech Innovation
blank

If you’re considering exhibiting at a future trade show, the insights shared by exhibitors at SIAL Paris 2024 can be incredibly valuable. They offer their advice based on their overall experiences as exhibitors and during their pitch sessions in front of a jury.  Here are some key takeaways to help you maximize your experience: Torg: Plan ahead Start your planning well in advance. Create a to-do list and a timeline based on insights from previous events to streamline your preparation. Avoid relying too heavily on external logistics, as managing these can be challenging if you’re not experienced. Ensure that everything is organized and in place to meet your needs. Pitching tips: Keep your pitch short and focused. If you have multiple products or topics, concentrate on one and explore it in-depth within 90 seconds. Use minimal text in your presentations. This helps maintain the audience’s attention on your message rather than distracting them with written content. Lebrin Cbd: Be spontaneous Balance preparation with spontaneity. While practicing your pitch is important, over-rehearsing can create unnecessary pressure and dissatisfaction. Allow yourself to connect more genuinely with your audience by going with the flow during your presentation. VgFryer: Stay proactive Engage actively with attendees and maintain communication with your contacts even after the event. Being persistent and keeping an optimistic outlook can help you foster lasting connections that extend beyond the trade show. Freshjt: Engage through experience Let your products speak for themselves by allowing visitors to sample them before explaining their features. This approach keeps attendees engaged and encourages interaction. Remember that trade shows are about sharing experiences and discovering market opportunities, not just selling products. Networking tips: Create a list of key exhibitors that match your target customer profile to visit during your free hours at the exhibition. While some exhibitors may not have their purchasing or business development managers present, their sales representatives can provide valuable contact information for future connections. Pitching tips: Bring your products to your pitch. If possible, allow attendees in the front rows to try them out to enhance engagement. Avoid technical jargon and focus on key values such as innovation and unique production technology. Most attendees may not fully grasp complex information in just 1-2 minutes. Credits : Biz Today If you’re planning to attend a Food trade show, don’t miss our latest article on maximizing your ROI at these industry gatherings !

Entrepreneurship + 3
Events FoodTech
blank

Heading to MIF(Made in France) Expo next week, November 10-13th, Paris Porte de Versailles – and looking to dive straight into the trends defining the future of food & beverages? Streamline your visit with this curated list of must-see startups:  Food Plant-based alternatives Functional foods Spicy products Anti-waste Socially-engaged foods Low-glycemic index options Better-for-you spreads Drinks Pre- and probiotic drinks Botanical drinks Solid drinks Responsible wine If you’re interested in a more tailored startup itinerary focused on specific topics or sub-trends with additional startup recommendations, feel free to reach out! I’m actively sourcing startups and can quickly create a custom plan for you. Just contact me at sandra@sesamers.com. 

Events + 1
FoodTech Startup
blank

A One-of-a-Kind Natural Vegan Sauce Versatil is not your ordinary condiment, it’s a 100% natural vegan sauce that brings flavor to almost any dish, from eggs to sushi. What makes Versatil stand out is its simplicity—no preservatives, no colorants, not even pasteurization. “Our sauce is completely natural and vegan-certified by ICA-RD,” explains the founder Sorin Butnariu. He has turned a family recipe into a promising international business. From a Family Recipe to a Global Ambition The story behind Versatil begins in the Sorin’s own kitchen. “We were preparing this sauce in the family for years, and I thought I should transform it into a worldwide business because of the extraordinary reaction of people who tasted it.” The decision to take this beloved family recipe and scale it into a global venture came naturally after seeing how people reacted to its unique taste. The product is versatile, fitting seamlessly into a variety of dishes, from burgers to sushi. A Sauce for Every Cuisine As the name suggests, Versatil is more than just a sauce — it’s an ingredient that enhances any meal. “Our product can be used with different foods like eggs, meat, cheese, or together with burgers, hot dogs, sushi, pasta. The sauce’s adaptability across cuisines makes it a must-have for anyone looking to add flavor without sacrificing health or quality. It’s a natural, healthier alternative to traditional sauces, giving consumers the flexibility to decide how they like it. A Bold Plan for Global Expansion With its unique product, Versatil is setting its sights on global expansion through a master franchise model. The founder explained, “I am looking for companies to start production of Versatil sauce in their own country under a master franchise agreement.” This business model is central to Versatil’s vision for growth, allowing local companies to produce and distribute the sauce while maintaining its natural and vegan qualities. By expanding in this way, Versatil aims to become a household name worldwide. Looking to the Future: A Taste Revolution 2024 is poised to be a big year for Versatil, with the company aiming to secure at least five master franchise agreements. “At least five Master Franchises started” is the goal, according to the founder, as they work toward building a global network. But more than anything, the driving force behind this growth is the enthusiasm for spreading their unique sauce to the world. SIAL Paris 2024 Wrap-Up: What You Missed! SIAL Paris 2024 just wrapped up yesterday, and if you couldn’t attend, don’t worry—we’ve got you covered! Head over to our socials on Sesamers YouTube and LinkedIn to catch up on the recorded live streams. Don’t miss out on the future of foodtech!

FoodTech + 1

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.