Founded in 2016 in London, Brite is emerging as the UK’s top natural nootropic drink. Combining science-backed nootropics with natural ingredients provides a healthier alternative to traditional energy drinks. The company boosts focus and productivity without the caffeine crashes or sugar spikes common in other drinks.
Founder Simas Jarasunas, a professional swimmer, and co-founder Andrius Ratkevicius, a chemical engineer, initially aimed to enhance mental performance while avoiding the common jitters associated with energy drinks.” We wanted a product that supports focus sustainably,” says Jarasunas. Brite’s all-natural formula, free from sugar and artificial sweeteners, has become a favorite among professionals seeking clear-headed productivity.
The Growing Market for Functional Drinks
The functional beverage market is booming, driven by consumers’ growing preference for health-conscious products. The global energy drinks market is projected to reach $84 billion by 2026, growing at a CAGR of 7%, with demand increasing for clean-label products and healthier alternatives to sugary, artificially flavored drinks.
Brite taps into this trend, providing a natural solution for enhanced focus and productivity. “Our target audience is those looking for increased productivity without the downsides of caffeine,” says Jarasunas. Brite stands out in the crowded energy drink market by incorporating nootropics- compounds that improve cognitive function.
Key Partnerships and Retail Expansion
Brite’s drink is widely available in major UK retailers, including Marks & Spencer, Sainsbury’s, and Whole Foods Market. In addition to its UK presence, the company has successfully expanded internationally, securing partnerships with SuperValu in Ireland and Carrefour in Belgium, further broadening its reach across Europe.
The company is now becoming the go-to energy drink in corporate environments. Companies like Meta, Google, and LinkedIn stock Brite for employees seeking a productivity boost during the workday. “Our partnerships with tech offices have been instrumental in our growth, as companies prioritize employee well-being,” notes Lukas Chrimlis, Brite’s Sales Project Manager.
Innovative Ingredients for Mental Clarity
At the core of Brite’s formula are natural nootropics, known for their ability to support cognitive function. Key ingredients include guayusa, matcha, and guarana, which provide a steady energy source without blood sugar spikes or anxiety. “These ingredients work together to sustain focus over extended periods, making Brite ideal for people with demanding schedules,” says Jarasunas.
Brite’s commitment to quality and transparency has resonated with health-conscious consumers. “We want to offer a product that people can trust, knowing it’s made from the best natural ingredients,” adds Chrimlis. With no artificial additives or unnecessary fillers, Brite has carved out a niche as a clean-label functional drink that consumers can rely on for focus and energy.
Looking Ahead: Goals for 2024
Brite has ambitious plans for 2024, focusing on leading the nootropic drink category across Europe. “We’ve made incredible strides in the UK, and we’re now expanding our reach throughout Europe,” says Chrimlis. With a growing number of retail and corporate partners, it is well-positioned to achieve its expansion goals.
Jarasunas and Chrimlis are eager to explore new partnerships that will accelerate growth. “We’re always looking for great talent to join our team as we scale,” Chrimlis adds. With their sights set on expanding globally, the Brite team remains committed to helping people stay productive and focused without the negative side effects.