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FoodTech & AgriTech​

From farm to fork, find new startups to follow, explore key industry events, explore job opportunities, and dive into stories, insights, and trends shaping the future of food and agriculture.

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Events 4 months ago

Here’s the ultimate curated list of 44 must-attend events for Food & Beverages startups in 2025. Compiled by our FoodTech experts, this comprehensive guide covers Food & Beverages events happening across Europe, Asia and the U.S in 2025. Designed for founders, entrepreneurs and venture capitalists, it’s your go-to resource for exploring the latest FoodTech innovations! Horecava January 13-16, Amsterdam – Netherlands Expected participants : 60000 Horecava brings together a diverse audience from hospitality, catering, and food service sectors to explore innovations in food tech, sustainability, and culinary trends, making it a vital networking and idea-sharing hub for industry professionals. Winter Fancy Food Show January 19-21, Las Vegas – United States Expected participants : 13000 The Winter Fancy Food Show highlights premium and artisanal foods from around the world, showcasing everything from small-batch creations to organic and sustainably-sourced products, connecting specialty food brands with retailers and distributors. Grüne Woche January 17-26, Berlin – Germany Expected participants : 275000 Grüne Woche is one of the leading exhibitions for the agriculture and food industry, offering an ideal platform for exhibitors to showcase innovative products and solutions. This event not only highlights cutting-edge developments but also addresses critical societal issues such as climate protection, the circular economy, resource conservation, and sustainable land use. Sirha January 23-27, Lyon – France Expected participants : 200000 Sirha Lyon gathers the entire food service and hospitality ecosystem, offering a global stage for innovation, competitions, and knowledge-sharing. It’s where professionals come to discover the latest trends, exchange ideas, and shape the future of the industry. ISM Cologne February 2-5, Cologne – Germany Expected participants : 30000 ISM Cologne brings together industry leaders and emerging brands in the sweets and snacks sector, offering insights into the latest products, trends, and technologies shaping the global confectionery and snack markets. Pro Sweets February 2-5, Cologne – Germany Expected participants : 13000 Leading global event for suppliers and decision-makers in the snacks and sweets industry. This event covers the entire industrial value chain of the confectionery and snack industry, including finished products, raw materials, technology, and packaging. Fruit Logistica February 5-7, Berlin – Germany Expected participants : 66000 Fruit Logistica is the world’s leading international trade fair for fresh fruits and vegetables, dried fruits, and tree nuts. Manifest February 10-12, Las-Vegas – United States Expected participants : 6000 The premiere gathering that unites the entire eco-system of Fortune 500 global supply chain executives, logistics service providers, innovators and investors at the forefront of logistics tech and end-to-end supply chain. Biofach February 11-14, Nuremberg – Germany Expected participants : 35000 Biofach provides a comprehensive showcase of organic products, from raw ingredients to packaged goods. It draws a global audience of professionals dedicated to sustainability, offering insights into organic food trends and opportunities for partnerships in the green sector. Gulfood February 17-21, Dubai – UAE Expected participants : 100000 Gulfood attracts an international audience of food professionals, highlighting a wide range of products from emerging markets and offering insights into regional consumer trends, trade opportunities, and innovations in food and beverage. AFCI Con February 22-25, Dallas – United States Expected participants : 1500 AFCI Con is where frozen food industry leaders connect, showcasing new products, technologies, and strategies for sustainability and efficiency. It provides a platform for collaboration, industry insights, and exploring trends in frozen foods. Natural Products Expo West March 4-7, Anaheim – United States Expected participants : 65000 Natural Products Expo West brings together the CPG and retail ecosystem, featuring the latest in organic, natural, and sustainable products. It’s a key event for discovering emerging brands and trends focused on health, wellness, and eco-consciousness. Food Expo March 8-10, Athens – Greece Expected participants : 35000 Food Expo showcases a vast array of food products, from raw ingredients to ready-to-eat offerings. It’s an essential hub for professionals seeking to explore trends, develop partnerships, and discover business opportunities across the industry. World Agri-Tech Innovation Summit March 11-12, San Francisco – United States Expected participants : 2500 The World Agri-Tech Innovation Summit gathers leaders from agri-food businesses, tech providers, and investors for networking, market intelligence, and discovering startups. Attendees engage in high-level discussions on innovation and investment in agriculture. Foodex March 11-15, Chiba – Japan Expected participants : 80000 Asia’s largest food and beverage trade show, emphasizing innovation and market expansion. It showcases a diverse range of Asian and international food products, focusing on food tech, sustainability, and regional specialties. It serves as a major platform for business networking, culinary trends, and market insights. Future FoodTech March 13-14, San Francisco – United States Expected participants : 1450 Future Food-Tech brings together global food corporates, investors and technology start-ups from around the world to uncover the most exciting innovations in the agri-food sector, forging the right partnerships to take those solutions to market. IFE March 17-19, London – United Kingdom Expected participants : 30000 IFE (International Food & Drink Event) is where food professionals come to explore thousands of products from around the world, connect with new suppliers, and discover innovative trends and solutions shaping the food and drink industry. HRC March 17-19, London – United Kingdom Expected participants : 30000 Connects the industry’s most influential hospitality experts, chefs, and operators with the finest suppliers in the market, showcasing cutting-edge advancements in equipment, services, technology and more. Food Hotel Tech March 19-20, Paris – France Expected participants : 8000 Food Hotel Tech brings together digital tools, eco-friendly products, and tech innovations aimed at transforming the hospitality industry. It’s a hub for hotel and restaurant professionals to discover sustainable and tech-driven solutions. World Food Poland April 8-10, Warsaw – Poland Expected participants : 5000 World Food offers a comprehensive showcase of food products from around the world, connecting suppliers and buyers to explore emerging trends, expand into new markets, and discover innovative solutions in the food and beverage industry. FHA Asia April 8-11, Singapore Expected participants : 72000 Food & Hotel Asia brings together an international audience, featuring a wide array of F&B products, hospitality solutions, and […]

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Events 6 months ago

Attending a food and beverage trade show can be a turning point for your startup, offering a prime opportunity to showcase your innovations — whether food products or Foodtech solutions — and connect with key industry players.  But it’s important to remember that food fairs are more than just a sales opportunity—they’re about creating an experience. Attendees engage all their senses, tasting, seeing, and learning about your offerings in real time. This makes how you present yourself as crucial as what you’re showcasing.  Proper preparation is essential to avoid missing out on potential leads and partnerships.  Whether it’s your first food and beverage trade show or you’re looking to elevate your game, a solid strategy is key! Pre-Show: Preparation Is a Key Do your research Identify who’s attending, target the buyers and partners you want to engage, and understand how your products or technologies fit into the market. Be clear about the specific problems you solve for your target audience, so they can see the value in stopping by your booth. Reach out to previous startup exhibitors and ask for their tips and advice. Set a clear strategy and goals To help guide your strategy, consider these key questions: Before the event, define specific and measurable objectives to stay focused and track your success. Setting clear, quantifiable targets helps you evaluate your performance post-show and ensures you’re working toward concrete outcomes.  Examples of measurable goals include:  Promote in advance Don’t wait for the show to promote your presence. Share on social media, send invites, and include the event in your email marketing. Tag the organizers to increase visibility. Example from startup The Crushi who promoted their presence at SIAL and Horecava on Linkedin : Prepare your booth Design a visually appealing display. People eat with their eyes first, so make sure your booth is neat and showcases your products beautifully. Consider showing raw ingredients and clear packaging to attract visitors. Example with S’Noods at Summer Fancy Food Show 2024: Get your materials ready Ensure you have all necessary materials: business cards, brochures, and promotional items. A landing page with a QR code to access product info can be a cost-effective alternative to printed materials. However, at food trade shows, many still prefer business cards and printed materials, so keep that in mind. Staff training Train your team to handle objections and maintain a positive attitude throughout the event. They should be prepared to highlight your unique selling points and engage effectively with attendees. During The Show: Make a Strong Impact Stay positive and engaging  If you receive negative feedback, don’t take it personally. Keep smiling and stay approachable, even when you’re tired — positive energy is contagious. Expect crowds Trade shows are busy, so prepare for a constant flow of visitors. Stand, don’t sit, and be ready to engage potential leads as they walk by. Make it a feast for the senses Engage attendees visually and with tastings, if possible. Keep your booth clean and products well-presented. Hands-on demos can capture attention effectively. Safety first Since attendees may not be familiar with your company and could be cautious about food products from startups, it’s crucial to demonstrate safety. Using utensils and providing pre-portioned samples will help ensure hygiene and build trust with potential customers. Be interactive and creative Even though it’s a business food and beverage trade show, people are here to enjoy themselves too! Food is fun, so tap into that by adding interactive elements like demos, tastings, or contests. Engaging visitors with a memorable experience will not only capture attention but also make your booth stand out from the rest. Le Magicien Bio at SIAL Paris 2022 featured costumed performers in magician attire, captivating magic tricks, and enchanting decorations: 📸: Le Magicien Bio Partner with other startups Network with complementary exhibitors and share leads to expand your potential client base and foster future partnerships. Track your leads  Ensure you capture contact details of interested buyers—business cards, notebooks, or lead capture tools. Don’t miss any follow-up opportunities. Post-Show: Follow Through To Maximize ROI Prompt follow-up Reach out to leads within a week. Your first email should thank them, offer further engagement opportunities, and extend any special offers. Focus on building the relationship, not hard-selling. Evaluate your success Review your performance against the goals you set. How many leads did you generate? What feedback did you receive? Use this to improve your approach for future shows. Keep the momentum going  Share a recap of your trade show experience on social media, thanking everyone who visited your booth. Stay active in engaging potential clients and partners from the event.

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FoodTech 4 months ago

In this episode, Nadav Berger of PeakBridge Ventures shares insights into food tech investment trends, the evolution of alternative proteins, and how startups and investors can collaborate to drive meaningful change in the food industry.

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Blog 4 months ago

Pinterest has released its annual trend report, revealing 20 key trends for in 2025 across various industries, including home décor, fashion, beauty, and food & beverage. Known for spotting trends early, Pinterest analyzes billions of searches and uses visual technology to identify emerging patterns. In this article, we’ll focus on how these trends are impacting the food & beverage sector, with visual moodboards to bring them to life. Whether you’re in marketing, product development, or strategy, understanding these F&B trends will help you stay ahead of the curve and drive innovation ! Cherry Coded Cherries are expected to be popular in 2025, with everything from cherry toppings on desserts to cherry martinis, sodas, and sweet-savory combinations like cherry-glazed meats. Keep an eye out for more cherry-flavored cakes, tartlets, and sauces appearing on menus. Aura Beauty The “aura effect” trend may inspire food and drink presentations with glowing, pastel colors and shiny finishes. This could also influence packaging, with products featuring soft, pastel shades and a playful, multicolor look. Rococo Revival Elegant desserts will take inspiration from Rococo and Baroque styles, with pastel-colored cupcakes, macarons, and meringues. Expect detailed cakes and beautiful table setups with white and soft pink tones, as well as treats like choux pastries and wedding cakes. Sea Witchery Ocean-themed dishes will likely dominate menus, featuring seafood, seaweed, and fun creations like blue and purple cakes. Look for dreamy, ocean-inspired desserts like madeleines with sea-inspired twists, creating a magical underwater feel. Surreal soirees The “Surreal Soirees” trend may lead to bold, artistic dining experiences. Lobster, champagne, and fruits could be arranged in dramatic, art-like displays—think extravagant presentations and eye-catching food layouts that look like still-life paintings. Castle Core Rustic, hearty meals with ancient vegetables like artichokes, raw ingredients, and rich cheeses are expected to grow in popularity. Picture cozy, candlelit dinners with red wine and dishes that evoke a sense of old-world comfort and simplicity. Dolled Up Miniature, playful foods are becoming a trend, with tiny lollipops, fruit-shaped charms, and colorful tableware inspired by a “dinette” style. These small treats will bring a sense of fun and joy to any event. Fisherman Aesthetic The coastal vibe remains strong, with seafood-inspired menus featuring tinned fish, artisan butters, and Mediterranean-style picnic foods. Beer pairings and fresh, simple flavors will capture the relaxed, seaside spirit. Goddess Complex Luxe, shimmering foods—like edible gold, sparkling drinks, and cocktails decorated with jewelry—are set to become a highlight of high-end dining. This trend will celebrate luxury and indulgence, adding a touch of glamour to the table. Rebel Floats Creamy custom sodas are making a comeback, with ice cream floats, fruity soda mixes, and whipped cream taking the spotlight. These fun and indulgent drinks will give a modern twist to classic sodas. Terra Futura Sustainability continues to rise in importance, with fermented foods, pickles, and homemade preservation methods gaining popularity. Garden-to-table dining is likely to grow, focusing on fresh, locally-sourced ingredients. Primary Play Bold, colorful dishes made from fresh ingredients like tomatoes, lemons, and apples will take the spotlight. Hand-painted table settings and vibrant, eye-catching food presentations will turn simple ingredients into works of art. Pickle Fix Pickles will find their way into nearly everything—cocktails, sandwiches, and even sweet dishes and desserts. Moto Boho A fusion of biker chic and bohemian style will emerge, offering premium, on-the-go meals like iced coffee lattes and matcha lattes, served in minimalist, cool spaces that blend a sense of rebellion with relaxation. Travel Peak Mountain-inspired dining will become the next big trend, with hot chocolates, après-ski cocktails (like spritz), fondue, raclette, and portable meals such as sandwiches and tupperware-friendly dishes taking center stage. Chaos Cakes Bold, playful cakes are set to make waves, with designs featuring animal shapes, quirky faces, and kitschy creations. These unconventional desserts will add a fun, surprising element to any occasion. Player One The “Y2K” aesthetic returns, bringing kawaii-inspired designs and avatar-style dishes. Expect futuristic food packaging and fun, nostalgic touches that reference the early 2000s pop culture. Mix & Maximalist Packaging will embrace mixed patterns, vibrant colors, and vintage-inspired designs with bold typography. Seeing Double It’s about mixing and matching flavors and visuals : expect creative food pairings, bicolored products or packaging designed for two. Nesting Parties Food for welcoming new arrivals—like baby showers. Think pastel-colored dishes, cute cakes, and easy meal preps perfect for cozy, intimate gatherings. Subscribe to our FoodTech newsletter here for weekly insights on the latest trends and news from the F&B industry !

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FoodTech 8 months ago

LA FABRIQUE A NUAGE setting the stage for a delightful transformation in the world of confectionery. Founded in 2023 by Florian Baud, this French startup introduces the first sugar-free cotton candy with a Nutriscore A. Their tagline, “LA FABRIQUE A NUAGE, la barbe à papa autrement!” translates to “cotton candy, but different!”—perfectly capturing their innovative spirit and commitment to a healthier twist on a beloved treat. The Name Behind the Magic of Sugar-Free Cotton Candy The choice of name for the company reflects its core mission and product. “We have our own brand NUAGE, the first sugar-free cotton candy,” the founder explained. “LA FABRIQUE A NUAGE is a French brand that speaks to everyone!” This name not only highlights their flagship product but also emphasizes their goal of making a healthier version of cotton candy accessible to all. Meeting the Market Demand for Sugar-Free Cotton Candy The founder launched LA FABRIQUE A NUAGE after noticing a gap in healthy snack options. “The market for healthy treats is booming, but few solutions are available and distribution channels are underutilized,” they said. This insight led to the creation of LA FABRIQUE A NUAGE, aiming to provide healthier treats and innovative distribution methods. Strategically Positioned for Success Operating from both Dijon and Paris, LA FABRIQUE A NUAGE has strategically assembled its team to align with the business model. “We build our team according to the distribution channels,” the founder explained. Each department specializes in its field—events, retail, and commercial property. This expert-driven approach allows the company to manage every aspect of the business with high efficiency and expertise. Standing Out in the Market Despite a niche market, LA FABRIQUE A NUAGE faces few direct competitors due to its unique positioning. “We have few competitors due to our positioning. Several attempts at cotton candy were made but the distribution circuits being low in value, it did not work,” they explained. By focusing on sugar-free options and more effective distribution channels, they aim to differentiate themselves from indirect competitors who do not target the same market. Building Future Success Revenue generation for LA FABRIQUE A NUAGE involves multiple streams: “Events: sale of services to brands. Retail: sale of personalized cotton candy bags. Property: sale of cotton candy through automatic machines in shopping centers,” the founder outlined. As they gain traction in these areas, their participation in SIAL Startup Village aims to boost visibility and build valuable relationships. “We expect to build relationships and sign new clients,” they concluded, highlighting their strategic focus on growth and market expansion. Showcase Your Brand at SIAL Paris 2024: Fill Out Our Exhibitor Form Today!

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FoodTech 10 months ago

Explore how EDAMAX is transforming the European diet with locally grown edamame, offering a sustainable and healthful plant-based protein alternative. Learn about their commitment to promoting healthier lifestyles and reducing environmental impact.

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FoodTech 10 months ago

Experience the fusion of molecular mixology and traditional dessert with Las Jellys' innovative solid cocktails. This Spanish startup brings the haute cuisine technique of spherification to your home, offering a fun, new way to enjoy your favorite drinks. Click to discover how Las Jellys is shaking up the cocktail scene.

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FoodTech 10 months ago

Explore how French startup Stokelp is tackling food waste in the supply chain with a B2B marketplace for surplus raw materials. Learn about their environmental impact, significant growth, and ambitious plans to reduce European food waste by 50% by 2025.

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FoodTech 10 months ago

Discover the inspiring journey of the mother-and-son duo behind SAPINCA, a game-changing non-alcoholic beverage brand. Born from a demand for tasty, healthy, alcohol-free options, SAPINCA combines exotic ingredients and ancient roots to create 'magical elixirs'. Learn about their unique brand positioning, their ambitious expansion plans, and how they're shaking up the food tech industry.

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FoodTech 10 months ago

The Crushi, a Dutch company, aims to make an impact at SIAL Paris 2024 with its innovative frozen sushi, designed for quick preparation in an oven or air fryer. Co-founders Jeroen van de Velde and Martijn Klein have patented their product, combining fresh ingredients with crispy panko breadcrumbs. With intellectual property secured in the EU, U.S., and Japan, they plan to expand globally, starting with France. Crushi targets convenience-loving Europeans, offering vegan-friendly options that align with popular food trends like air fryers.

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FoodTech 11 months ago

Icelandic startup Melta helps rural communities turn food waste into fertilizer, saving money and limiting their environmental impact at the same time.

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FoodTech 12 months ago

From alternative proteins to fighting food waste, we have identified 10 trends that best reflect how food tech startups could meet consumer priorities in 2024 and beyond.

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FoodTech 3 years ago

The annual Food Tech Congress is where innovation thrives, bold ideas spark and business gets done. In two action-packed days, leaders from all around the globe will convene to work on solving some of the most pressing challenges of the industry.

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FoodTech 3 years ago

Curated list of interesting FoodTech/AgriTech events & conferences in 2022 and 2023 with updates added whenever new events are announced.

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