Articles written by
Amber Yu

The B2B Rocks World Pitch Contest is a global competition for AI-driven SaaS startups that offers visibility, mentoring, and prizes. Out of 50 semi-finalists who received free tickets to the B2B Rocks event, the top 10 finalists were selected last week. They awarded a prize package valued at €6,000, including booth space and pitching opportunities. This week, on September 25, during B2B Rocks the winner will be defined and receive an exclusive prize package worth €20,000. This package includes pre-arranged meetings with investors and journalists, an Appvizer campaign to boost visibility and lead generation for their SaaS, and access to the Microsoft for Startups Founders Hub, which offers up to $150,000 in Azure cloud credits, expert mentorship, and free collaboration and development tools such as Microsoft 365, GitHub, LinkedIn, and OpenAI. Meet the Jury Panel This year’s distinguished jury includes: The 10 Top SaaS/AI Startups Finalists At WPC 2024 Crono (England): Crono is revolutionizing time management with its advanced scheduling solutions. Using cutting-edge technology with user-friendly interfaces, Crono helps businesses optimize workflows and productivity. Their platform’s seamless integration with existing tools makes it an invaluable asset for any organization looking to enhance operational efficiency. Pitch Avatar (Austria): Pitch Avatar offers an innovative platform for creating and delivering dynamic pitch presentations. Their technology leverages artificial intelligence to tailor presentations to specific audiences, ensuring that every pitch is engaging and effective. This platform is perfect for entrepreneurs and businesses looking to make a lasting impression. Quick Legal (Romania): Quick Legal provides a streamlined approach to legal services, making it easier for businesses to navigate complex legal landscapes. Their platform offers quick, reliable, and affordable legal advice, helping companies stay compliant and reduce legal risks. Quick Legal’s services are designed to support businesses of all sizes, from startups to established enterprises. Salesforge (Estonia): Salesforge is at the forefront of sales automation technology. Their AI-driven platform helps businesses accelerate their sales processes by automating routine tasks and providing actionable insights. With Salesforge, companies can boost their sales performance and drive revenue growth more effectively. Fun fact: Sesamers spotted this startup at Techchill 2024. Sensia.ai (France): Sensia.ai transforms how businesses analyze and leverage data. Their advanced AI solutions provide deep insights into customer behavior and market trends, enabling companies to make data-driven decisions. Sensia.ai’s technology empowers businesses to enhance their strategies and stay ahead of the competition. Pinmy (Ukraine): Pinmy offers a unique platform for managing and visualizing business data. Their tool simplifies data organization and helps businesses track key metrics easily. Pinmy provides intuitive dashboards and comprehensive analytics to help companies make informed decisions and drive better outcomes. Metagora.tech (France): Metagora. tech is revolutionizing the tech landscape with its innovative solutions for digital transformation. Their platform offers advanced tools for automating and optimizing business processes, helping companies adapt to the ever-evolving technological environment. Metagora. tech’s solutions are designed to enhance efficiency and drive innovation. Chain Fuse (United States): Chain Fuse is pioneering the future of blockchain technology with its robust platform for building and managing decentralized applications. Their solutions enhance security, transparency, and efficiency for businesses leveraging blockchain for various use cases. Chain Fuse’s technology is poised to reshape industries by enabling new possibilities through decentralized systems. Outfindo (Czech Republic): Outfindo redefines how businesses approach customer feedback and market research. Their platform offers advanced tools for gathering and analyzing customer insights, helping companies understand their audience and improve their products and services. Outfindo’s solutions are designed to drive customer satisfaction and business growth. Beink Dream (France): Beink Dream transforms how businesses approach creativity and innovation. Their platform provides tools for brainstorming, idea management, and creative collaboration. By fostering a culture of innovation, Beink Dream helps companies generate and implement groundbreaking ideas that drive success. These finalists represent the forefront of B2B innovation, addressing critical challenges businesses face today. As the B2B Rocks World Pitch Contest 2024 unfolds, these startups are not only poised to impact their respective fields significantly but also to inspire innovation and drive sustainable growth across the industry. 🎟️ Grab your ticket to the B2B Rocks and immerse yourself in B2B SaaS innovation. Join us at Station F in Paris on September 25-26 to support the finalists as they compete in the B2B Rocks World Pitch Contest 2024.

Eddytec, a spin-out from the University of Amsterdam, is revolutionizing carbon fibre testing with its advanced defect detection technology for aerospace, automotive, cycling, and renewable energy sectors. These conventional approaches are often slow, costly, and require specialized training, or they result in destructive testing that increases waste. Eddytec’s solution provides a faster, more affordable, and non-destructive approach to quality control, positioning it as a game-changer in carbon fibre testing. A Game-Changing Solution in Carbon Fibre Testing Eddytec’s state-of-the-art technology employs eddy currents to identify cracks and imperfections in carbon fibre composites. This advanced carbon fibre testing method speeds up measurements and simplifies data collection for technical personnel. The company’s innovation enhances usability and reduces complexity which fast-tracked their path to becoming a finalist of JEC World’s 2024 Startup Booster competition. . Eddytec’s Journey to the Startup Booster Eddytec’s strategic entry into JEC World’s Startup Booster competition was perfectly timed with the company’s growth. Spotted on the F6S platform shortly after Eddytec’s 2022 founding, this competition consequently provided excellent visibility and valuable networking opportunities. Their timely-prepared demonstrator unit showcased its cutting-edge carbon fibre testing technology at the Startup Village, gaining exposure to industry leaders and potential investors. Preparing for Success at JEC World 2024 Preparing for the JEC World Startup Booster competition required meticulous planning. Alina Chanaewa, Eddytec’s CEO & Co-founder, gained valuable insights and guidance from the JEC Startup Booster and Sesamers teams. Reflecting on the process, Chanaewa shares that “the feedback on our pitch deck was incredibly helpful and gave me the confidence to pitch in front of the seasoned jury.” This thorough preparation and rehearsal ensured a successful presentation and significantly boosted her confidence throughout the competition. Tips for Future Participants in Startup Booster For those considering participation in JEC World’s 2025 Startup Booster competition, Chanaewa offers key advice. First, schedule meetings with potential partners early for valuable collaborations. Speed networking sessions are also highly beneficial. Additionally, having a team of two—one for the stand and one for networking—greatly enhances the experience. Chanaewa emphasizes again that “preparing and practising the pitch thoroughly is essential, as it boosts confidence and performance on stage.” The Vision for the Future Eddytec envisions a future where its technology accelerates the adoption of carbon fibre composites by making them more accessible. They aim to expand its use in aerospace and other industries by reducing testing costs and simplifying maintenance. Their non-destructive testing methods will extend component lifespans, minimize waste, and promote a circular economy. Eddytec is set to lead significant advancements in carbon fibre testing, establishing new quality control and sustainability standards in the composites industry. Ready to take your startup to the next level? Apply for JEC World’s 2025 Startup Booster competition before the final deadline on October 28th. Don’t miss this opportunity to gain exposure, mentorship, and investment!

RIMOO, founded in 2023 in France, is transforming the ice cream industry with its state-of-the-art vending machines. “We named our company RIMOO, inspired by Japanese culture because it embodies both simplicity and elegance,” explains Alexandre Avenet, the CEO. This cutting-edge startup offers fresh, traditional, organic, and vegan soft ice cream in just 10 seconds, setting a new benchmark for the frozen treat sector. Addressing the Freshness and Quality Gap The need for high-quality, fresh soft ice cream drove RIMOO’s inception. Avenet says, “We noticed a lack of transparency and freshness in ice cream vending and aimed to fix that.” Their autonomous machines offer a fast, convenient, and premium ice cream experience, addressing the growing demand for freshness and automation. A Dynamic Team Driving Innovation In The Ice Cream Vending Machines Sector Operating from Paris and Nice, RIMOO’s team combines diverse skills and expertise. “Avenet’s engineering prowess and Mbouyom’s finance and consulting experience make us uniquely equipped to advance this innovation,” notes Avenet. This synergy of technology and business acumen ensures that their machines are advanced and commercially viable. Targeting High-Traffic B2B Venues The company primarily focuses on serving B2B clients, such as event organizers, businesses, and public venues. “We cater to festivals, corporate events, amusement parks, and more, where quick, high-quality ice cream is a must,” Avenet highlights. By targeting high-traffic areas, they offer a unique, customizable ice cream experience that stands out from traditional vendors. Setting New Standards in Ice Cream Experience In contrast to traditional ice cream vendors and frozen brands, RIMOO’s key advantage lies in its unique combination of speed and customization. “We provide freshly made ice cream in just 10 seconds, offering an interactive and fresh experience that traditional vendors and frozen brands can’t match,” explains Avenet. This innovation positions them as a leader in enhancing the ice cream experience. Strategic Growth and Innovation Plans for 2024 Looking ahead, RIMOO aims to secure funding by the end of 2024 to fuel its expansion and innovation. “Our daily motivation is to push boundaries and share our passion for ice cream worldwide,” says Avenet. Through participation in SIAL Startup Village, they seek to gain exposure, connect with industry leaders, and forge strategic partnerships to strengthen its global market presence.

Founded in 2020 in France, Black Idol is redefining what it means to enjoy a cup of coffee. The company blends pleasure with purpose, offering coffee infused with health benefits to combat aging and overweight. Their tagline says it all: “The first range of pleasure and functional coffees with green tea polyphenols to fight against overweight and aging.” The Inspiration Behind the Name “Black is naturally the color of coffee, and ‘idol’ represents several essential aspects of coffee: it’s the most consumed beverage after water, a drink of pleasure with an unrivaled range of flavors and aromas,” says Benoît Lion, the Co-Founder. This carefully chosen name reflects coffee’s cultural importance and universal appeal. It’s more than just a beverage—it’s a cherished daily ritual for millions. Black Idol taps into this global love of coffee, combining it with their mission to enhance well-being. Fighting Aging and Overweight At its core, Black Idol’s mission tackles two of the most pressing concerns of modern life: aging and excess weight. Lion explains: “Every breath releases free radicals that speed up aging, but antioxidants like green tea polyphenols can slow this. Coffee, the second most consumed drink globally, was the perfect way to deliver these benefits.” By partnering with scientists, Black Idol infused these polyphenols into coffee capsules, offering more than just a caffeine boost. Green Tea Polyphenols: Coffee with a Purpose Black Idol isn’t your average coffee brand. Its unique incorporation of green tea polyphenols turns each cup into a tool for health: “These antioxidants help burn belly and waist fat, making our second coffee in the range ideal for those struggling with weight management. This product specifically targets the 59% of European adults dealing with overweight.”In every cup, the company transforms coffee into an effortless and enjoyable way to promote long-term health and wellness. A Team of Experts What sets Black Idol apart isn’t just its product innovation but the powerhouse team behind it. Jérôme De France, the Founder of FranceToner, has over 25 years of entrepreneurial expertise, including managing logistics to optimize costs. Benoît Lion specializes in mass communication, with 25 years of experience in TV, radio, and billboard campaigns, helping retailers enhance visibility. Maxime Schipman, a digital communication expert, has worked with multiple high-growth startups that were acquired for millions.“We are a team of three experienced and complementary professionals,” Schipman emphasizes. Their combined expertise ensures that Black Idol is innovative and poised for sustainable growth. Standing Out in a Competitive Market Facing established competitors Black Idol stays confident in its unique innovation. Schipman highlights what sets Black Idol apart: “We go further with our patented process, concentrating green tea polyphenols in a liquid form, inside each capsule.”This technological edge gives them a competitive advantage, offering not just enriched coffee, but a functional beverage that addresses two significant health concerns: aging and weight gain. Expansion and Future Goals Black Idol is expanding its customer base and physical distribution, aiming to grow in France and internationally. By participating in SIAL Startup Village, the brand seeks to connect with industry leaders and unlock new opportunities. For 2024, Black Idol plans rapid retail expansion, driven by a commitment to excellence and continuous improvement. Each day brings new challenges and opportunities, reinforcing the brand’s mission to redefine coffee and enhance well-being and pleasure in every cup.

O’Taste, a startup revolutionizing food, is gaining attention with its innovative approach to taste and health. Founded in 2024, the company enhances sweet and salty flavors while reducing sugar and sodium in food products. “Our name reflects delivering taste simply and healthily,” says Guy Ben Zvl, the CEO and Founder, highlighting their mission to transform food processing. The Science Behind O’Taste’s Breakthrough O’Taste’s innovation emerged from Omega-3 research, which led to a sugar granulation process that boosts sweetness without extra sugar. Consequently, “We saw this technology’s potential for various products, including salt, creating endless possibilities,” shares ZVI. They stand out by preserving natural flavor integrity without relying on artificial additives. A Multidisciplinary Team Driving Health-Focused Innovations The team behind O’Taste comprises professionals from a wide range of disciplines, all working together toward a common goal: promoting health-conscious food trends. “We’ve assembled a top-notch team to develop the project, combining expertise from different fields,” ZVI explains. The company’s patented technology has already caught the attention of major players in the food industry, positioning the company to disrupt the market with its unique approach. Tackling Health Challenges Without Compromising Flavor O’Taste is addressing one of the food industry’s biggest challenges—reducing sugar and salt without sacrificing taste. By enhancing flavor while cutting down on harmful ingredients, they provide a solution that specifically targets industries heavily reliant on sugar and sodium. “Our technology faces no direct competition yet,” ZVI confidently says, underscoring their pioneering role in food manufacturing. Revenue is expected to be generated through raw material production and licensing the innovative technology to other food manufacturers. Preparing for European Expansion in 2025 O’Taste is already planning its expansion into Europe, with a production facility set to open in 2025. “SIAL Startup Village is ideal for networking, expanding our customer base, and meeting investors,” says ZVl. The company’s 2024 goals include setting up new production facilities and expanding its global distributor network for rapid growth. Driven by a Passion for Health-Conscious Innovations With a bold vision and groundbreaking technology, O’Taste is well-positioned to lead the next wave of health-conscious food innovations. As ZVI enthusiastically states, “Every morning, we get up to optimize our process and share sunny days with the world.” This deep-rooted passion for creating a positive impact drives the company forward in its mission to promote healthier eating through innovative technology.

Founded in 2023 in Copenhagen, Melt Corp is revolutionizing the frozen food and beverage industry with its high-quality, nutritious IceGrus products and exclusive MFM Tech mixture. Anders Lautrup-Larsen, the CEO, explains, “Melt Corp relates to our unique ability to melt frozen products, offering both convenience and freshness quickly.” This tagline, “A meltdown for the good,” perfectly captures their mission to transform the market with advanced frozen food technology. A Vision Born from Frustration Regarding Frozen Food and Beverages The inception of Melt Corp was driven by a personal frustration with subpar beverages. “I wanted to create cocktail products that rival the excellence of those from top bars,” shares Melt Corp’s founder, Serge Silveira. This vision led to a patent-pending formula, creating frozen beverages and mocktails that blend taste and convenience instantly. A Diverse and Passionate Team at Melt Corp Melt Corp’s team, based in Copenhagen, is a diverse group united by their passion for the concept. “We met through various connections and found that our different backgrounds complement each other perfectly,” Anders notes. This diverse expertise allows the team to effectively manage and innovate, ensuring their products meet high quality and functionality standards. Targeting Key B2B Sectors The company targets the B2B frozen food market, focusing on sectors such as military, sports, healthcare, cruise lines, public areas, airlines, and event venues. “Starting with these segments allows us to penetrate the market effectively and cater to diverse needs,” says the team. Melt Corp plans to expand its reach through partnerships with carefully selected agents, each managing specific geographic areas. Standing Out with Unique Technology “Our unique MFM Tech mixture sets us apart, with no direct competitors identified so far, positioning us at the industry’s forefront to meet the demand for healthier, convenient food options,” the team adds. “At Melt Corp, we take pride in offering a diverse range of frozen products, each crafted to meet the highest health and taste standards. Our lineup includes mocktails, mixed juices, shakes, smoothies, shots, and soups.” Looking Forward to 2024 Looking ahead to 2024, Melt Corp aims to scale its operations and fully make a significant market impact. “Our main goal is to be ready for a full-scale market launch,” reveals the team. “Participating in SIAL Startup Village is crucial for connecting with investors, sales agents, and manufacturers.” Each day brings the excitement of progressing toward their ambitious goals, driving the team forward with renewed energy and focus.

Founded in 2022, French startup Foodpilot is transforming the agri-food industry with an all-in-one digital solution that advances CSR, sustainability, and decarbonization. Its SaaS platform enables companies to measure, track, and manage the environmental and social impacts of their food products from farm to fork.” We identified a critical gap in accurately measuring the industry’s ecological footprint,” says Didier Livio, CEO of Foodpilot. “Our platform is designed to help businesses streamline and accelerate their sustainability efforts using real, validated data.” The Meaning Behind the Name FoodPilot The name Foodpilot reflects the company’s mission. “‘Food’ represents our sector, and ‘Pilot’ symbolizes guiding the industry toward sustainable transformation,” Didier explains. “With climate change threatening agricultural raw materials, urgent action is needed.” What Sets FoodPilot Apart from Competitors Foodpilot stands out due to its comprehensive and specialized approach. “Unlike our competitors who use spreadsheets and basic tools, we offer specialized expertise and manage large datasets effectively,” says Livio. Foodpilot tracks carbon and broader social and climate impacts, using advanced data modeling to complete gaps in datasets, making it the first European digital solution covering the entire supply chain. Expertise Driving Innovation Foodpilot’s success is driven by its expert team, which has offices in Paris, Dijon, and Montpellier. Led by professionals from the agri-food, wine, digital technologies, and data engineering sectors, Foodpilot delivers cutting-edge solutions tailored to the agri-food industry’s complex needs. “Our team’s diverse expertise makes us unique,” Didier notes. Scientific innovation is key to keeping Foodpilot’s solutions at the forefront of sustainability management. Impressive Traction and Growth Strategy With projected revenue of €1.8 million in 2024, and €1 million already secured, Foodpilot is positioned for rapid growth. The company’s participation in SIAL Startup Village highlights its ambition to scale internationally. “We applied to SIAL Startup Village to connect with global prospects, partners, and investors to support our international expansion,” says Didier. The event will serve as a key opportunity to generate business leads and partnerships. Future Goals and Ambitions Foodpilot has ambitious goals for 2024, including international expansion, enhancing its data-driven platform, and continuing to lead sustainability innovation. To achieve this, Foodpilot is actively hiring data scientists, carbon experts, and developers. “Every day, we’re motivated by the chance to drive real change in the food industry,” Didier reflects. “The work we do now is paving the way for a more sustainable future for generations to come.”

Founded in 2017, MyEasyFarm is a French agri-tech company revolutionizing agriculture with digital solutions for regenerative and precision farming. With teams in France, Italy, Brazil, and the Netherlands, their platform promotes sustainable, decarbonized farming. “Our goal is simple: Precision and sustainable farming, made easy,” says the team. Highlighting their mission to simplify data collection for an eco-friendly agricultural future. From Industry 4.0 to Smart Agriculture The inspiration behind MyEasyFarm comes from François Thierart, the CEO and Co-Founder, whose family roots in agricultural equipment manufacturing shaped his vision. Drawing on his Industry 4.0 expertise and farming background, François saw an opportunity to innovate in farm data management and interoperability. “It was natural to apply my Industry 4.0 knowledge to agriculture, given my family roots,” says François.This convergence of technology and agriculture powers MyEasyFarm’s cutting-edge software solutions designed for the future of farming. Empowering the Agri-Food Supply Chain MyEasyFarm’s platform is built to serve a diverse audience, including agrifood companies, cooperatives, carbon project developers, and farmers. “We aim to support everyone in the agri-food value chain, from cooperatives to carbon developers and farmers, “Christophe Zollner, the head of Sales explains. By offering tools that facilitate sustainable agriculture through accurate data collection and reporting, MyEasyFarm enables businesses to transition smoothly into regenerative farming practices, improving both environmental outcomes and productivity. Data Expertise and Global Reach In a competitive market, MyEasyFarm distinguishes itself through its in-depth knowledge of farm-level data and application interoperability. “Our precision farming expertise allows us to scale carbon and regenerative agriculture programs globally,” the team says, noting that their platform simplifies the process of gathering and using farm data. This specialization in scalable agriculture solutions gives MyEasyFarm a competitive edge over other MRV software providers. Building Visibility and Growth MyEasyFarm has achieved significant traction, with a 2.5X turnover increase in 2023, and is on track to double that in 2024. Their revenue comes from their SaaS platform, which has proven successful in driving both sustainability and profitability. When asked about their participation in SIAL Startup Village, François notes “SIAL is an excellent event for meeting potential customers and investors.” They expect to gain valuable leads and boost visibility within the industry, cementing their role as a key player in the agricultural tech space. Sustainability and Innovation Goals for 2024 Looking toward the future, MyEasyFarm’s primary goal for 2024 is to further enhance its sustainability efforts. “We want to be more sustainable,” they affirm, signaling their ongoing commitment to helping agriculture become more environmentally responsible. By integrating innovation with sustainable farming practices, MyEasyFarm continues to lead the global movement towards a more sustainable and regenerative agricultural industry. 📸：MyEasyFarm

As we approach SaaStock Europe, this year’s event promises to deliver even more value to the SaaS ecosystem with new themes, expanded networking opportunities, and a dedicated focus on growth for early-stage startups. Here’s a sneak peek into what attendees can expect. Key Themes: Founder Diaries & CEO Insights The SaaStock team is launching two new tracks this year: Founder Diaries and CEO Insights, designed to provide a rare, personal glimpse into the journeys of successful SaaS leaders. According to SaaStock’s founder & CEO, Alex Theuma, these tracks will “share insights and inspiration from the people actually behind the success headlines” to guide the next generation of SaaS leaders. Industry Leaders and Speakers SaaStock Europe will feature over 100 world-class speakers, including some of the biggest names in the SaaS industry. Among the confirmed speakers are: These thought leaders will offer deep insights into the SaaS landscape, including growth strategies, fundraising advice, and leadership best practices. Networking Opportunities Like Never Before In addition to the main talks, SaaStock Europe is reinventing the Networking Experience, making it more structured and intentional. Attendees can look forward to: Beyond the structured networking, the event also promises an active social calendar, with welcome parties, 5K runs, and partner fringe events, making it easier for attendees to foster meaningful connections. The Accelerate Experience for Startups The Accelerate Experience program at SaaStock is tailored for Pre-Seed, Seed, and Bootstrapped startups to help them build product-market fit, connect with investors, and develop skilled go-to-market (GTM) teams. Key features of the program include: This program helps early-stage startups secure funding, scale effectively, and build a strong network. Tackling the Challenges of European SaaS The European SaaS market faces several unique challenges, particularly in revenue generation and retention. SaaStock addresses these issues head-on with a full day of interactive workshops focused on revenue growth, retention strategies, and boardroom sessions for revenue leaders. “Generating and retaining revenue is one of the biggest pain points in the market right now,” according to SaaStock’s Marketing Manager, Jessica Ramesh. Success Stories from SaaStock Alumni SaaStock has been a launchpad for many successful European SaaS companies. Josh Lee from Swit reflected, “SaaStock is the best SaaS conference ever! We generated 300+ MQL and signed up +250 SaaS professionals during the exhibition.” Similarly, Cristina Vila Vives, CEO & Founder of Cledara, shared, “I remember being on the SaaStock Pitch Competition stage five years ago. Back then, I was on my own. Today, 62 wonderful people make up Cledara’s team. We wouldn’t be here without SaaStock.” Beyond SaaStock Europe: The SaaS.Concierge Program SaaStock’s SaaS.Concierge is a tailored, partner-only service aimed at optimizing SaaS implementations and improving client satisfaction. This personalized matchmaking service connects businesses with their ideal customer profiles (ICPs) and ensures partners leave with tangible results. Maximize Your SaaStock Experience To get the most out of SaaStock Europe, attendees should engage in fringe events like SaaS.City and SaaSociety. SaaS.City, a one-day bootcamp held before the main conference, offers deep-dive workshops on crucial SaaS topics such as revenue retention, scaling, and product excellence. “SaaS.City lets you pick the content that matters most to you and your role,” notes a speaker. This year’s bootcamp themes:   For experienced founders, SaaSociety is an exclusive retreat to facilitate valuable connections. “Our content is two-way, no stale slides—attendees shape the dialogue,” explains the team. Additionally, the Startup Program supports B2B founders through investor matchmaking, while the Global Pitch Competition offers invaluable exposure. “It’s a chance to pitch in front of the region’s top VCs and funds, positioning your business as one-to-watch.” Final Thoughts For SaaS startups and established players alike, SaaStock Europe offers a unique opportunity to connect, learn, and grow. With a range of expert speakers, structured networking, and practical workshops, the event is set to provide invaluable insights and connections for all attendees. As the SaaStock team says, “this is your opportunity to connect with like-minded SaaS enthusiasts and swap ideas and challenges.” SaaStock continues to bridge the global SaaS community throughout the year with initiatives like the SaaStock Founder Membership, a private community for SaaS founders to learn and grow together. As David Neuhaus, CEO of SocialHub, notes, “the number of founders I know today is 50x what it was years ago. The insights you gain are priceless.” Stay tuned for more SaaStock events and opportunities coming up next year!

Kefir Labo Dumoulin, a French startup founded in 2020, has quickly made its mark by embracing age-old practices with a modern twist. The name itself, “Le Labo Dumoulin,” reflects their commitment to reviving traditional methods of food preparation. “Old pots make the best dishes!” says Aurélien FABAS, the CEO, reflecting their mission to revitalize ancestral practices and highlight the health benefits of water and fruit kefir in today’s diet. A Health-Conscious Vision: Why Kefir and Fermented Foods? The founders of Kefir Labo Dumoulin chose to focus on kefir because of its deep-rooted history and significant health benefits. “Taking care of your health also means reconnecting with ancestral practices that have proven their worth,” they explain. With an increasing global demand for healthy, functional foods, kefir—rich in probiotics and nutrients—emerges as a powerful solution. Their unique fermentation process amplifies the nutritional value of fruits and vegetables while infusing their products with live beneficial microorganisms, which support optimal microbiota function. Alsace’s Finest Fermentation Experts Based in Alsace, France, Kefir Labo Dumoulin boasts unique fermentation expertise that sets them apart. Their skillful process creates delicious products rich in live microorganisms and essential nutrients. “Our secret? Unique fermentation know-how that enhances fruits and vegetables,” the team explains. This positions them as leaders in organic food, particularly in specialized and short-circuit markets, driving ongoing growth. Competing in a Growing Market for Fermented Foods With rising demand for healthy, fermented beverages, Kefir Labo Dumoulin faces competition but stands out for its quality and transparency. “We lead in specialized organic and short circuit markets,” they assert. Their fruit kefir, praised for its natural probiotics, sparkling taste, and low sugar, is a staple in French organic stores. The clear, additive-free ingredient list ensures consumers receive a health-boosting elixir. Future Aspirations for Labo Dumoulin Kefir Labo Dumoulin is gearing up for a significant opportunity at the SIAL Startup Village event. The team sees this as a chance to expand their reach and connect with key buyers in the industry. “There is significant potential in the world,” they note, highlighting their ambition to grow beyond their current market. By participating in this event, they aim to forge connections that will help them tap into new markets and continue their mission of bringing the health benefits of kefir to a broader audience. With their strong foundation and clear vision, Kefir Labo Dumoulin is poised for success in the global market.

Mushroom Material is transforming the packaging industry with its eco-friendly alternative to styrofoam. “Our material matches the properties of styrofoam for impact resistance, as well as thermal and acoustic insulation while being 100% sustainable and home compostable,” explains Mushroom Material’s CEO, Shaun Seaman. This breakthrough technology, derived from mushrooms, positions Mushroom Material to meet the growing demand for sustainable packaging solutions. Using their industry-first pellet method, they can scale production using existing molding machinery, ensuring seamless integration into current supply chains. From Skepticism to Finalist Mushroom Material’s rise to becoming a finalist in JEC World’s 2023 Startup Booster competition was unexpected. “Honestly, I don’t remember hearing about the competition. I was applying for anything and everything at the time,” Seaman says. Initially doubtful about the relevance of this particular competition, the team soon realized the value of the opportunity. Attending JEC World turned out to be a game-changer. “It’s been the best event I’ve attended, with excellent organization, massive exposure, and impactful 1-on-1 meetings,” Seaman confirms. Overcoming Stage Fright The pressure of presenting at a major event like JEC World can be daunting, especially for first-time participants. “This was my first real event, so it was very intimidating,” admits Seaman. However, with the support of the JEC World team, the experience was smooth. “Huge thanks to the team—they’re fantastic people and looked after us.” Despite the nerves, the pitch led to significant connections and opportunities, proving the competition’s value to their business. Pro Tips for JEC World 2025 Participants Reflecting on their experience, Mushroom Material’s founder offers advice for future participants in JEC World’s Startup Booster competition: “Make sure you have more than one person! We were overwhelmed by the number of people who wanted to connect with us after our presentation.” Bringing a team to manage networking is crucial to making the most of the event. “If I were to do it again, I’d bring one or two more people with me,” he suggests, emphasizing the importance of leveraging the networking opportunities. JEC World’s Impact on Mushroom Material One of the most memorable moments for Mushroom Material was realizing the scale of JEC World 2023. “The event was bigger than anything New Zealand has to offer,” Seaman shares. The global exposure and the opportunity to network with industry leaders were both humbling and exciting. “It was wildly memorable and had a significant impact on us,” he says, reinforcing the importance of attending international events like JEC World for startups looking to scale. The Future of Mushroom Material in Sustainable Packaging As Mushroom Material continues to grow, the company has big plans for the future. “Styrofoam is out, Mushroom Material is in. We’ll be the new household name. Watch this space,” Seaman says. With a focus on innovation and sustainability, Mushroom Material is poised to lead the next wave of sustainable packaging in the composites industry. Over the next five years, they aim to become a key player in replacing styrofoam with environmentally friendly, compostable alternatives. Ready to take your startup to the next level? Apply for JEC World’s 2025 Startup Booster competition before the final deadline on October 28th. Don’t miss this opportunity to gain exposure, mentorship, and investment!

What began in 2013 as a simple meetup in a Copenhagen park has blossomed into one of Scandinavia’s largest and most anticipated Tech events. “TechBBQ started as a networking event for local entrepreneurs, and it has grown because of the need to connect the Danish and Nordic ecosystem with the rest of the world,” says TechBBQ’s Head of Marketing, Vera Liscinska. Now, the event serves as a vital hub, offering founders world-class networking, media exposure, and opportunities to engage with investors and like-minded peers. “We want TechBBQ to be where every fifth handshake is relevant and impactful.” . 📸 Photo: PR / TechBBQ 2024 Theme: “One Giant Leap” The theme for TechBBQ 2024, “One Giant Leap,” is inspired by the challenges and rewards of being an entrepreneur. “We believe that ‘One Giant Leap’ embodies that feeling of being a founder; a constant leap of faith in something you believe in,” according to TechBBQ’s Head of PR & Communications, Keyvan Thomsen Bamdej. The theme highlights how small steps contribute to broader leaps in innovation, sustainability, and equity, reflecting the urgency of today’s challenges. “Together, small actions propel us toward a brighter future.” Maintaining a ‘Hyggelig’ Atmosphere Amid Growth TechBBQ is renowned not only for its size but also for its welcoming, down-to-earth atmosphere. “The way we do business in the Nordics is very informal, and it’s important that our event reflects these values,” says the team. Despite its growth, the event remains cozy and inclusive, emphasizing collaboration and diversity. “Our team comes from various cultural and educational backgrounds, which makes us more empathetic and inclusive in our interactions.” Beyond the Summit: Year-Round Support for Startups TechBBQ offers more than just an annual summit. Throughout the year, it runs various initiatives aimed at supporting startups. “We always have side projects that engage and support our target audience: startup founders,” they explain. One standout program is their Hero Academy, which offers tailored courses for seed and pre-seed startups. “Hero Academy helps startup founders establish themselves on the market and access crucial resources,” the team shares. . 📸 Photo: PR / TechBBQ Sector-Specific Focus: UrbanTech and Life Science The 2024 event will also feature expanded focus areas like UrbanTech and Life Science. “We foster innovation and growth in the UrbanTech ecosystem, accelerating the development of smart, green cities,” the organizers explain. The Life Science area will focus on both Planetary Health and Human Health, showcasing innovation in these crucial fields. “We are bringing back our Life Science area to showcase the best of the local ecosystem.” Opportunities for Investors: Nordic Investor Day and Matchmaking Investors have plenty to look forward to at TechBBQ 2024. Nordic Investor Day, held on September 10th, focuses on the state and future of Nordic ventures. “We will highlight and discuss the opportunities of today and the challenges of tomorrow,” says the team. Additionally, an LP/VC Matchmaking event will facilitate connections between limited partners and venture capitalists. Finally, TechBBQ just launched, in collaboration with Lab08, their newest AI matchmaking tool, TechBBQ Vicinity, to assist investors in their effort to meet the most relevant startups during the event. “All investor and business angels ticket holders can upload their thesis, get a list of the most relevant startups for you, and connect with them on our networking app, Brella.” Advice for First-Time Attendees to TechBBQ For those attending TechBBQ for the first time, the team offers simple yet impactful advice: “Network as much as possible with anyone relevant to your business growth.” Whether it’s a future investor, supplier, or co-founder, connections are key. “It doesn’t need to be a big sales pitch each time. A quick LinkedIn connection can lead to deeper meetings post-summit.” Finally, they add with a smile, “don’t forget to try our BBQ!” . 📸 Photo: PR / TechBBQ