Food retail innovation: 7 Startups spotted at Tech for Retail 2024

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Tech for Retail 2024 held in Paris last week showcased a wide array of startups introducing groundbreaking solutions to revolutionize the retail industry. Among these, food retail innovation stood out as a key area of focus, addressing critical challenges such as managing perishable goods and advancing sustainability.

While many themes were explored at the event, we delved into the latest advancements in this sector. In this article, we highlight seven startups transforming food retail with practical solutions to enhance efficiency, reduce waste, and drive sustainability across the industry

Onethird: predicting freshness to combat food waste

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OneThird tackles food waste with AI technology that predicts the shelf life of fresh produce and assesses ripeness in real time. This helps retailers, suppliers, and consumers make smarter decisions.

Their AI-powered freshness scanners let shoppers check the ripeness of produce, such as avocados, without squeezing or damaging them. This reduces spoilage while improving inventory management. These scanners are already in use at Jumbo (Netherlands) and Migros (Switzerland). By gamifying the shopping experience, they make fresh produce management more efficient.

Holis: life cycle analysis for greener retail

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Holis provides a SaaS platform that automates life cycle analysis (LCA). This tool helps reduce the environmental impact of products by modeling value chains and connecting suppliers.

With insights into eco-design, Holis enables businesses to create more sustainable products. This platform is especially useful for food retailers who want to prioritize environmental responsibility without sacrificing efficiency.

Kheops: strengthening local supply chains

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Kheops connects local producers with large retailers through a digital platform. By streamlining sourcing, order management, and communication, it simplifies integrating locally produced goods into retail offerings.

For producers, the platform opens access to larger markets. For retailers, it helps them meet the growing demand for local goods. Ultimately, this strengthens local economies and reduces supply chain environmental footprints.

B4food: traceability and safety made simple

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B4Food ensures food safety and supply chain transparency through a platform powered by blockchain and AI. It simplifies the management of inventory, recipes, and compliance data for businesses.

The platform’s eco-conscious features, such as real-time tracking and eco-scores, offer practical tools to improve operations. These innovations reduce waste while helping businesses stay compliant with food safety standards.

Ida: AI-powered fresh stock management

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Ida uses artificial intelligence to simplify managing fresh produce in retail. By forecasting demand and optimizing inventory processes, the platform helps retailers minimize losses and reduce waste.

Ida integrates seamlessly with central purchasing systems. This ensures fresh products are available when needed, without overstocking, making it ideal for large retailers.

Freshflow: demand forecasting for fresh produce

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Freshflow uses demand forecasting technology to improve fresh inventory management. By analyzing sales trends and consumer behavior, the platform reduces overstocking and spoilage.

Its ability to improve product availability while minimizing waste aligns with retailers’ need for efficiency. Freshflow supports sustainable food retail practices that address growing consumer expectations.

Ugofresh: real-time supply chain optimization

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UgoFresh offers a real-time platform for managing ultra-fresh product supply chains. It connects suppliers, distributors, and retailers to enable seamless communication and better coordination.

This focus on transparency and waste reduction makes UgoFresh a key player in optimizing perishable goods supply chains. By improving supply chain efficiency, it supports retailers in meeting the demand for fresh, high-quality products.


These startups are tackling practical challenges in food retail, from reducing waste to improving supply chain efficiency. Their innovations show how technology can make food retail more effective and sustainable.

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