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Startup Booster Winners and JEC Investor Day Highlight Innovation at JEC World 2025

Composites are everywhere around us: they’re used to make everything from spacecraft and racing cars to swimming pools, bath tubs and countertops. Still, most people don’t know what “composite materials” mean — the materials industry isn’t really the best fit for consumer-focused marketing after all. 

But the potential of composites to increase efficiencies in industry is putting the highlight on its potential to improve sustainability. That, in turn, is attracting corporates and investors to the space. That trend of innovation was quite apparent at the 60th edition of JEC World in Paris, which showcased the latest and greatest in the composite materials industry this week. 

The event saw a range of products being launched, awards given, a startup competition, conferences, networking events for investors and the industry, live demos, and much more. 

The 2025 edition of the trade show also saw its first Investor Day, co-organized by Sesamers, which had top venture capital investors from across the world meeting founders, networking and evaluating interesting startups.

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Meet the JEC Startup Booster 2025 winners

Speaking of startups, this year’s JEC Startup Booster competition had 20 uniquely interesting finalists that Sesamers (acting as JEC’s sourcing partner) helped shortlist from over 200 entrepreneurs, startups, and university spin-offs to highlight the most intriguing new companies in the space. 

Over the years the competition has become a true springboard for participants, thanks in no small part to the support of industrial sponsors: the 2025 edition is supported by Airbus, ProxximaTM (An ExxonMobil Product) and Owens Corning as its main innovation partners, and Mercedes-Benz and Swancor as innovation partners. These companies were also represented in the jury that judged the finalists in the competition.

Even being a finalist in Startup Booster can open doors for a startup: for example, former finalist UBQ Materials is now working with Mercedes Benz. Of course, getting an award is even better — the prize package is worth €25,000, including a cash prize and a fully equipped booth at JEC World 2026.

This year there were three awards — two corresponding to the main categories, and one focused on sustainability.

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Product & Materials Award: Tree Composites

Tree Composites is trying to improve offshore wind turbine foundations with its wrapped composite joint, which helps make structural connections that drastically reduce steel usage. 

The company says it offers 60% savings in materials as well as increased durability, and is one of the more unique names helping in the transition to more efficient and sustainable offshore energy projects.

“Winning this award validates our technology and accelerates our ability to scale,” shared Lead Manufacturing Engineer at Tree Composites, Berend van Leengoed.

Process, Manufacturing & Equipment Award: Perseus Materials

Perseus Materials is tackling one of construction’s biggest challenges — reducing labor costs and replacing steel with fiber-reinforced polymer composites (FRPs). Its on-site manufacturing process is designed to make large, load-bearing FRPs more accessible and cost-effective, instead offering lightweight, high-strength alternatives.

“Being recognized by the JEC jury — composed of industry leaders — proves that our approach has the potential to truly disrupt how structures are built,” said Perseus Materials’ CEO, Dan Lee.

Sustainability Award: Strong by Form

Strong by Form has developed Woodflow, a timber composite that delivers a lightweight, high-performance alternative to traditional materials like concrete and steel, reducing carbon footprints in critical industries.

“This award is not just a win for us — it’s a signal that the industry is ready for a fundamental shift toward bio-based, sustainable solutions,” the startup’s founders said.

JEC World 2025: A Convergence of Startups & Investors

While Startup Booster put the spotlight on the innovation in materials, JEC Investor Day turned out to be a good experiment for facilitating funding and strategic partnerships. Investors from leading funds and corporates’ investment arms gathered to see where composites are heading next, meet founders, and network.

Composites are evolving at an incredible pace, but the most exciting impact will come from startups and large enterprises and manufacturers working together. That connection is being facilitated by corporates’ venture capital arms. Several investors in attendance were representatives of corporations. 

Syensqo Ventures’ managing partner Matt Jones told Sesamers ahead of the trade show, that his firm was particularly interested in how composites can help make lighter, more manufacturable, cost-effective parts for several use cases.

“Everything that flies or rolls needs to be higher performance; whether you’re switching to sustainable aviation fuels or electric vehicles, they all need to be lighter. They all need to have higher performance. Composites are going to be a big part of that future,” he said when we spoke to him at JEC. 

The road ahead

All trade shows bring people together, but few succeed in truly uniting diverse stakeholders under one roof. JEC World 2025 did showcase the best in composites, but it also accomplished something that many industry events struggle with: facilitating meaningful connections between investors and startups to bring composites innovation to the market. 

This suggests that the inaugural JEC Investor Day was just the beginning, and you can be sure we’ll bring you the highlights again. Until next time.

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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