Sesame Summit 2026 – application open

Eddytec: The Game-Changer in Carbon Fibre Testing

Eddytec, a spin-out from the University of Amsterdam, is revolutionizing carbon fibre testing with its advanced defect detection technology for aerospace, automotive, cycling, and renewable energy sectors. These conventional approaches are often slow, costly, and require specialized training, or they result in destructive testing that increases waste. Eddytec’s solution provides a faster, more affordable, and non-destructive approach to quality control, positioning it as a game-changer in carbon fibre testing.

A Game-Changing Solution in Carbon Fibre Testing

Eddytec’s state-of-the-art technology employs eddy currents to identify cracks and imperfections in carbon fibre composites. This advanced carbon fibre testing method speeds up measurements and simplifies data collection for technical personnel. The company’s innovation enhances usability and reduces complexity which fast-tracked their path to becoming a finalist of JEC World’s 2024 Startup Booster competition.

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Eddytec’s Journey to the Startup Booster

Eddytec’s strategic entry into JEC World’s Startup Booster competition was perfectly timed with the company’s growth. Spotted on the F6S platform shortly after Eddytec’s 2022 founding, this competition consequently provided excellent visibility and valuable networking opportunities. Their timely-prepared demonstrator unit showcased its cutting-edge carbon fibre testing technology at the Startup Village, gaining exposure to industry leaders and potential investors.

Preparing for Success at JEC World 2024

Preparing for the JEC World Startup Booster competition required meticulous planning. Alina Chanaewa, Eddytec’s CEO & Co-founder, gained valuable insights and guidance from the JEC Startup Booster and Sesamers teams. Reflecting on the process, Chanaewa shares that “the feedback on our pitch deck was incredibly helpful and gave me the confidence to pitch in front of the seasoned jury.” This thorough preparation and rehearsal ensured a successful presentation and significantly boosted her confidence throughout the competition.

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Tips for Future Participants in Startup Booster

For those considering participation in JEC World’s 2025 Startup Booster competition, Chanaewa offers key advice. First, schedule meetings with potential partners early for valuable collaborations. Speed networking sessions are also highly beneficial. Additionally, having a team of two—one for the stand and one for networking—greatly enhances the experience. Chanaewa emphasizes again that “preparing and practising the pitch thoroughly is essential, as it boosts confidence and performance on stage.”

The Vision for the Future

Eddytec envisions a future where its technology accelerates the adoption of carbon fibre composites by making them more accessible. They aim to expand its use in aerospace and other industries by reducing testing costs and simplifying maintenance. Their non-destructive testing methods will extend component lifespans, minimize waste, and promote a circular economy. Eddytec is set to lead significant advancements in carbon fibre testing, establishing new quality control and sustainability standards in the composites industry.


Ready to take your startup to the next level? Apply for JEC World’s 2025 Startup Booster competition before the final deadline on October 28th. Don’t miss this opportunity to gain exposure, mentorship, and investment!

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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Tree Composites aims to accelerate the energy transition with innovative composite joints.

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