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Versatil: The Natural, Vegan Sauce Revolutionizing Global Flavors

A One-of-a-Kind Natural Vegan Sauce

Versatil is not your ordinary condiment, it’s a 100% natural vegan sauce that brings flavor to almost any dish, from eggs to sushi. What makes Versatil stand out is its simplicity—no preservatives, no colorants, not even pasteurization. “Our sauce is completely natural and vegan-certified by ICA-RD,” explains the founder Sorin Butnariu. He has turned a family recipe into a promising international business.

From a Family Recipe to a Global Ambition

The story behind Versatil begins in the Sorin’s own kitchen. “We were preparing this sauce in the family for years, and I thought I should transform it into a worldwide business because of the extraordinary reaction of people who tasted it.”

The decision to take this beloved family recipe and scale it into a global venture came naturally after seeing how people reacted to its unique taste. The product is versatile, fitting seamlessly into a variety of dishes, from burgers to sushi.

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📸: Sesamers

A Sauce for Every Cuisine

As the name suggests, Versatil is more than just a sauce — it’s an ingredient that enhances any meal. “Our product can be used with different foods like eggs, meat, cheese, or together with burgers, hot dogs, sushi, pasta.

The sauce’s adaptability across cuisines makes it a must-have for anyone looking to add flavor without sacrificing health or quality. It’s a natural, healthier alternative to traditional sauces, giving consumers the flexibility to decide how they like it.

A Bold Plan for Global Expansion

With its unique product, Versatil is setting its sights on global expansion through a master franchise model. The founder explained, “I am looking for companies to start production of Versatil sauce in their own country under a master franchise agreement.”

This business model is central to Versatil’s vision for growth, allowing local companies to produce and distribute the sauce while maintaining its natural and vegan qualities. By expanding in this way, Versatil aims to become a household name worldwide.

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📸: Sesamers

Looking to the Future: A Taste Revolution

2024 is poised to be a big year for Versatil, with the company aiming to secure at least five master franchise agreements. “At least five Master Franchises started” is the goal, according to the founder, as they work toward building a global network. But more than anything, the driving force behind this growth is the enthusiasm for spreading their unique sauce to the world.


SIAL Paris 2024 Wrap-Up: What You Missed!

SIAL Paris 2024 just wrapped up yesterday, and if you couldn’t attend, don’t worry—we’ve got you covered! Head over to our socials on Sesamers YouTube and LinkedIn to catch up on the recorded live streams. Don’t miss out on the future of foodtech!

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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