Retail Robotics Solutions (RRS) is advancing rapidly with its innovative AI technology in corporate catering and self-service restaurants. Founded in 2022, the company quickly became a leader in integrating computer vision and Robot-Cashier systems. We caught up with CEO Dmitri Rodin and Head of Customer Satisfaction Ilya Zelikin to dive into their work, ambitious plans for the future, and how outsourcing plays a key role in scaling the business.

A Visionary Beginning
Dimitri Rodin, with over 20 years of executive experience, co-founded RRS after meeting with an angel investor and a computer scientist. Their talks on computer vision and Robot-Cashier technology sparked an idea: “To revolutionize the way people experience dining in cafeterias and self-service restaurants by making it as easy as taking a selfie.”
This principle has guided RRS’s journey.
The Technology Behind the Innovation
RRS employs advanced equally AI and Robot-Cashier solutions to streamline food service, reduce queues, lower costs, and enhance customer satisfaction. Rodin highlights their edge in brief: “We’ve become the global leader in recognition accuracy for freshly-made food.” Furthermore he adds that their technology excels at identifying overlapping food items, a challenge for many competitors. Zelikin explains, “With three successful pilots and a €2.4 million contract, we’ve proven our solution delivers results from day one.” This success shows strong demand and sets the stage for future growth.
Targeting the Corporate Catering Sector
RRS primarily focuses on large corporations in the corporate catering sector, including major players such as Elior, Sodexo, and Compass Group. Additionally, their expertise allows them to cater specifically to the needs of these industry leaders. Their in-depth understanding of client needs helps them to implement solutions seamlessly, including integrating Robot-Cashier systems, without disrupting existing workflows. Zelikin also highlights, “After two years of negotiations with target clients, we know how to implement our solution effectively.”

Scaling Operations and Outsourcing
As RRS expands its presence across Europe and prepares to enter the U.S. market, outsourcing plays a vital role in its strategy. Industry statistics indicate that 59% of companies generally utilize outsourcing to improve operational efficiency. The company plans to partner with software and hardware companies, including also those in Robot-Cashier tech, to drive growth. Dimitri highlights its strong track record with top stakeholders. Its diverse team from 11 countries helps it navigate complex markets and build key partnerships.
Future Goals and Ambitions
For 2024, RRS aims emphatically to boost revenue and expand AI-based terminals and Robot-Cashier systems with Pingo Doce in Portugal. Rodin also adds, “Our goal in the U.S. is to start Proof of Concepts with key players in self-service restaurants and corporate catering.” With a U.S. office opening in fall 2024, RRS is certainly ready to impact the FoodTech industry. They aim to be recognized at SIAL Startup Village, considering it a crucial opportunity to attract investors and industry leaders.
The Drive for Change
What motivates Rodin and Zelikin? Rodin reveals, “I wake up every morning with a clear understanding that we are changing the business practices of the entire global food service industry.” This conviction fuels their ambition to radically enhance customer satisfaction, saving office managers valuable time that would otherwise be spent in lines.
