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O’Taste: Redefining Flavor with Health-Focused Technology

O’Taste, a startup revolutionizing food, is gaining attention with its innovative approach to taste and health. Founded in 2024, the company enhances sweet and salty flavors while reducing sugar and sodium in food products. “Our name reflects delivering taste simply and healthily,” says Guy Ben Zvl, the CEO and Founder, highlighting their mission to transform food processing.

Health-focused technology
📸: O’Taste’s

The Science Behind O’Taste’s Breakthrough

O’Taste’s innovation emerged from Omega-3 research, which led to a sugar granulation process that boosts sweetness without extra sugar. Consequently, “We saw this technology’s potential for various products, including salt, creating endless possibilities,” shares ZVI. They stand out by preserving natural flavor integrity without relying on artificial additives.

A Multidisciplinary Team Driving Health-Focused Innovations

The team behind O’Taste comprises professionals from a wide range of disciplines, all working together toward a common goal: promoting health-conscious food trends. “We’ve assembled a top-notch team to develop the project, combining expertise from different fields,” ZVI explains. The company’s patented technology has already caught the attention of major players in the food industry, positioning the company to disrupt the market with its unique approach.

Tackling Health Challenges Without Compromising Flavor

O’Taste is addressing one of the food industry’s biggest challenges—reducing sugar and salt without sacrificing taste. By enhancing flavor while cutting down on harmful ingredients, they provide a solution that specifically targets industries heavily reliant on sugar and sodium. “Our technology faces no direct competition yet,” ZVI confidently says, underscoring their pioneering role in food manufacturing. Revenue is expected to be generated through raw material production and licensing the innovative technology to other food manufacturers.

Health-focused technology
📸: O’Taste’s

Preparing for European Expansion in 2025

O’Taste is already planning its expansion into Europe, with a production facility set to open in 2025. “SIAL Startup Village is ideal for networking, expanding our customer base, and meeting investors,” says ZVl. The company’s 2024 goals include setting up new production facilities and expanding its global distributor network for rapid growth.

Driven by a Passion for Health-Conscious Innovations

With a bold vision and groundbreaking technology, O’Taste is well-positioned to lead the next wave of health-conscious food innovations. As ZVI enthusiastically states, “Every morning, we get up to optimize our process and share sunny days with the world.” This deep-rooted passion for creating a positive impact drives the company forward in its mission to promote healthier eating through innovative technology.

Health-focused technology
📸: O’Taste’s

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Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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