OLALA!, a young and vibrant company founded in France in 2021, is pioneering the world of 100% plant-based seafood alternatives. Driven by the urgent need for sustainable food solutions, they offer a delicious and innovative range of 6 products, including plant-based smoked salmon, salmon flakes, raw salmon and tuna, tuna crumbles, and tarama. All their products are crafted with natural-origin ingredients, boasting a taste that rivals the real deal.
More Than Just OLALA! – It’s Scrumptious!
“We believe plant-based food shouldn’t be a compromise on flavor,” says their team, a passionate mix of food enthusiasts, researchers, and chefs. We’ve spent 18 months perfecting our recipes to ensure an unparalleled taste experience. Produced in Boulogne-sur-Mer, France, near some of the country’s largest fishing ports, we are strategically positioned to understand the industry and its impact.
Why “OLALA!”?
This memorable name reflects our French roots and perfectly captures the delightful surprise their products evoke. “It’s a universally recognized expression of wonder – exactly the reaction we aim for when people experience OLALA! for the first time, “Simon Ferniot, the CEO & Co-Founder, explained.
Why Plant-Based Seafood?
Overfishing and climate change pose a serious threat to our oceans. By offering a delicious and sustainable alternative, they empower consumers to make a positive impact with every bite. “If we don’t radically reduce overfishing, there won’t be any fish left in the ocean by 2050,” they said. Their products boast a significantly lower carbon footprint than traditional seafood, making them a win for your taste buds and the planet.
A Global Mission with Local Roots
“Our team of 23, including 7 specialized food engineers, operates across multiple locations in France—from state-of-the-art production facilities to R&D labs in Paris, and an export team based in Amsterdam. This international presence allows us to cater to a global audience while maintaining a strong connection to our French heritage.” the team said.
Who We Serve
OLALA! primarily targets the food service industry and the B2B sector, both in France and internationally. They partner with distributors and restaurateurs seeking to diversify their menus with innovative and sustainable plant-based options. Their end consumers include everyone from flexitarians and vegans to curious foodies who appreciate delicious and responsible food choices.
Standing Out from the Tide
While competitors exist in the plant-based seafood and meat space, their unwavering focus on taste sets us apart. They believe that deliciousness is key to driving long-term change, “Our meticulous recipe development, extensive taste testing, and collaboration with chefs ensure our products are not just good for you and the planet, but truly satisfying to eat,” the team said.
Making Waves: Traction and Recognition
Since launching in May 2023, OLALA! has gained the trust of key players in the French market. They collaborate with distributors (Vegetal Food, PrevoGel, Foodex, Pomona) and restaurant chains (EXKI, Google, Bloom Sushi, Land&Monkeys), with their first retail presence at Kumo. Their reach extends to other European countries like the Netherlands, Germany, and Israel, with the UK soon to follow. Positive media coverage, participation in trade shows, and a podcast series (“Un pavé dans la mer“) have further solidified their brand recognition.
Why SIAL Startup Village?
“Participating in SIAL Startup Village aligns perfectly with our commercial and marketing strategy, having seen the success of trade shows like Taste of Paris, we are eager to leverage SIAL’s vast network and media opportunities. ” the team said. They believe this participation will significantly enhance their visibility, open new business avenues, and solidify their presence in the market.
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