Founded in 2023 in Copenhagen, Melt Corp is revolutionizing the frozen food and beverage industry with its high-quality, nutritious IceGrus products and exclusive MFM Tech mixture. Anders Lautrup-Larsen, the CEO, explains, “Melt Corp relates to our unique ability to melt frozen products, offering both convenience and freshness quickly.” This tagline, “A meltdown for the good,” perfectly captures their mission to transform the market with advanced frozen food technology.
A Vision Born from Frustration Regarding Frozen Food and Beverages
The inception of Melt Corp was driven by a personal frustration with subpar beverages. “I wanted to create cocktail products that rival the excellence of those from top bars,” shares Melt Corp’s founder, Serge Silveira. This vision led to a patent-pending formula, creating frozen beverages and mocktails that blend taste and convenience instantly.
A Diverse and Passionate Team at Melt Corp
Melt Corp’s team, based in Copenhagen, is a diverse group united by their passion for the concept. “We met through various connections and found that our different backgrounds complement each other perfectly,” Anders notes. This diverse expertise allows the team to effectively manage and innovate, ensuring their products meet high quality and functionality standards.
Targeting Key B2B Sectors
The company targets the B2B frozen food market, focusing on sectors such as military, sports, healthcare, cruise lines, public areas, airlines, and event venues. “Starting with these segments allows us to penetrate the market effectively and cater to diverse needs,” says the team. Melt Corp plans to expand its reach through partnerships with carefully selected agents, each managing specific geographic areas.
Standing Out with Unique Technology
“Our unique MFM Tech mixture sets us apart, with no direct competitors identified so far, positioning us at the industry’s forefront to meet the demand for healthier, convenient food options,” the team adds. “At Melt Corp, we take pride in offering a diverse range of frozen products, each crafted to meet the highest health and taste standards. Our lineup includes mocktails, mixed juices, shakes, smoothies, shots, and soups.”
Looking Forward to 2024
Looking ahead to 2024, Melt Corp aims to scale its operations and fully make a significant market impact. “Our main goal is to be ready for a full-scale market launch,” reveals the team. “Participating in SIAL Startup Village is crucial for connecting with investors, sales agents, and manufacturers.” Each day brings the excitement of progressing toward their ambitious goals, driving the team forward with renewed energy and focus.