LIXR redefined energy drinks with natural ingredients to create a healthier energy drink alternative.
The story of LIXR
LIXR, founded in 2023 by Hristo Vatashki, an expert in sales and administration management, and his brother, the renowned Bulgarian musician Ventsislav Chanov, who has a strong marketing background, is on a mission to revolutionize the energy drink industry. Backed by a small but dedicated team of three, LIXR offers a healthier and more sustainable alternative. Crafted with a unique blend of natural ingredients, the company provides a sustained energy boost without the harmful additives found in traditional energy drinks.
A Healthier Energy Drink Alternative
Driven by a desire for a healthier lifestyle, the company was born from the need for a natural and effective energy source. “Each LIXR drink contains 115mg of natural caffeine and 150mg of natural L-Theanine, extracted from guarana and green matcha tea,” explains Hristo, “The synergistic effect of these ingredients is gradually released, helping you maintain high levels of focus and productivity for up to 6 hours.” LIXR caters to a diverse range of high-performance individuals, including entrepreneurs, athletes, students, and professionals.
Competing and Expanding
LIXR differentiates itself from competitors by prioritizing natural ingredients and eliminating added sugars and sweeteners. This commitment to transparency and superior taste has allowed the company to build early traction in the Bulgarian market. To further expand its reach and introduce LIXR to a global audience, the company is actively seeking strategic partnerships and investments through the platform SIAL Startup Village.
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