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KEFIR LABO DUMOULIN: Reviving Traditional Fermented Foods

Kefir Labo Dumoulin, a French startup founded in 2020, has quickly made its mark by embracing age-old practices with a modern twist. The name itself, “Le Labo Dumoulin,” reflects their commitment to reviving traditional methods of food preparation. “Old pots make the best dishes!” says Aurélien FABAS, the CEO, reflecting their mission to revitalize ancestral practices and highlight the health benefits of water and fruit kefir in today’s diet.

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A Health-Conscious Vision: Why Kefir and Fermented Foods?

The founders of Kefir Labo Dumoulin chose to focus on kefir because of its deep-rooted history and significant health benefits. “Taking care of your health also means reconnecting with ancestral practices that have proven their worth,” they explain. With an increasing global demand for healthy, functional foods, kefir—rich in probiotics and nutrients—emerges as a powerful solution. Their unique fermentation process amplifies the nutritional value of fruits and vegetables while infusing their products with live beneficial microorganisms, which support optimal microbiota function.

Alsace’s Finest Fermentation Experts

Based in Alsace, France, Kefir Labo Dumoulin boasts unique fermentation expertise that sets them apart. Their skillful process creates delicious products rich in live microorganisms and essential nutrients. “Our secret? Unique fermentation know-how that enhances fruits and vegetables,” the team explains. This positions them as leaders in organic food, particularly in specialized and short-circuit markets, driving ongoing growth.

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Competing in a Growing Market for Fermented Foods

With rising demand for healthy, fermented beverages, Kefir Labo Dumoulin faces competition but stands out for its quality and transparency. “We lead in specialized organic and short circuit markets,” they assert. Their fruit kefir, praised for its natural probiotics, sparkling taste, and low sugar, is a staple in French organic stores. The clear, additive-free ingredient list ensures consumers receive a health-boosting elixir.

Future Aspirations for Labo Dumoulin

Kefir Labo Dumoulin is gearing up for a significant opportunity at the SIAL Startup Village event. The team sees this as a chance to expand their reach and connect with key buyers in the industry. “There is significant potential in the world,” they note, highlighting their ambition to grow beyond their current market. By participating in this event, they aim to forge connections that will help them tap into new markets and continue their mission of bringing the health benefits of kefir to a broader audience. With their strong foundation and clear vision, Kefir Labo Dumoulin is poised for success in the global market.

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📸:Kefir Labo Dumoulin

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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