Goxoa Sports Beer emerged from the founder’s personal experience of trying to enjoy a beer while maintaining athletic performance. “In France, alcohol-free beers didn’t offer the experience I was looking for as an athlete,” says the founder Jonathan Dubois. This challenge inspired Goxoa, a brand focused on delivering delicious, functional alcohol-free (AF) beers for athletes. “Goxoa means ‘delicious’ in Basque, and that’s exactly what we want to deliver,” he adds. As the first brand dedicated to athletes, Goxoa aims to redefine the AF beer market in France.
A Game-Changer for Active Lifestyles
The idea behind Goxoa Sports Beer was born out of necessity. “I struggled to balance my love for beer with my athletic lifestyle,” explains Jonathan. Athletes in France often avoided alcohol-free beers due to poor taste and a lack of relevance to their needs. Goxoa addresses these issues by creating functional beers that taste great and support recovery and performance. “We decided to create beers that offer the best taste and functional benefits for athletes,” says the founder, introducing a new niche in the French sports beverage market.
Marketing and Business Expertise Combined
Goxoa Sports Beer is powered by a skilled team of 10, combining marketing and business expertise. “Marcelo brings years of experience as a marketing director in the FMCG industry, a critical skill for a beverage brand,” shares the founder. With his experience in startups, finance, and business, he believes their combined strengths create a fast-paced, high-potential project. Operating from Montpellier and Madrid, Goxoa’s team is positioned to dominate the alcohol-free beer space for athletes across Europe.
The Best Alcohol-Free Beer for Athletes
Goxoa’s competitors may produce great-tasting AF beers, but they miss out on the functional benefits that athletes seek. “Athletic Brewing has a strong product, but it doesn’t fully serve the needs of athletes,” says the founder. Goxoa Sports Beer, on the other hand, focuses on providing athletes with both great taste and functional benefits, making it a more relevant choice. “We focus on giving athletes an enjoyable beer experience that supports their active lifestyle,” he adds.
Goxoa Sports Beer’s Explosive Growth
Despite being founded in 2022, Goxoa Sports Beer has experienced remarkable growth, selling over 100,000 units in just 12 months through more than 600 resellers. “There’s a real demand for functional alcohol-free beers for athletes,” the founder says. As Goxoa sets its sights on 2024, its goal is clear: “We want to flood the French sports market and become the go-to alcohol-free beer for athletes.”
Expanding the Market for Alcohol-Free Beers for Athletes
Looking to the future, Goxoa Sports Beer plans to dominate the French sports market in 2024 with its unique alcohol-free beer offering. “Our goal is to bring Goxoa to every athlete in France,” says the founder. Participating in SIAL Startup Village is a key part of their growth strategy, providing opportunities for strategic partnerships and investor support. “We expect to connect with key players who will help us scale and bring Goxoa to athletes across Europe,” he adds.