Founded in 2020 in France, Black Idol is redefining what it means to enjoy a cup of coffee. The company blends pleasure with purpose, offering coffee infused with health benefits to combat aging and overweight. Their tagline says it all: “The first range of pleasure and functional coffees with green tea polyphenols to fight against overweight and aging.”
The Inspiration Behind the Name
“Black is naturally the color of coffee, and ‘idol’ represents several essential aspects of coffee: it’s the most consumed beverage after water, a drink of pleasure with an unrivaled range of flavors and aromas,” says Benoît Lion, the Co-Founder. This carefully chosen name reflects coffee’s cultural importance and universal appeal. It’s more than just a beverage—it’s a cherished daily ritual for millions. Black Idol taps into this global love of coffee, combining it with their mission to enhance well-being.
Fighting Aging and Overweight
At its core, Black Idol’s mission tackles two of the most pressing concerns of modern life: aging and excess weight. Lion explains: “Every breath releases free radicals that speed up aging, but antioxidants like green tea polyphenols can slow this. Coffee, the second most consumed drink globally, was the perfect way to deliver these benefits.” By partnering with scientists, Black Idol infused these polyphenols into coffee capsules, offering more than just a caffeine boost.
Green Tea Polyphenols: Coffee with a Purpose
Black Idol isn’t your average coffee brand. Its unique incorporation of green tea polyphenols turns each cup into a tool for health: “These antioxidants help burn belly and waist fat, making our second coffee in the range ideal for those struggling with weight management. This product specifically targets the 59% of European adults dealing with overweight.”In every cup, the company transforms coffee into an effortless and enjoyable way to promote long-term health and wellness.
A Team of Experts
What sets Black Idol apart isn’t just its product innovation but the powerhouse team behind it. Jérôme De France, the Founder of FranceToner, has over 25 years of entrepreneurial expertise, including managing logistics to optimize costs. Benoît Lion specializes in mass communication, with 25 years of experience in TV, radio, and billboard campaigns, helping retailers enhance visibility. Maxime Schipman, a digital communication expert, has worked with multiple high-growth startups that were acquired for millions.“We are a team of three experienced and complementary professionals,” Schipman emphasizes. Their combined expertise ensures that Black Idol is innovative and poised for sustainable growth.
Standing Out in a Competitive Market
Facing established competitors Black Idol stays confident in its unique innovation. Schipman highlights what sets Black Idol apart: “We go further with our patented process, concentrating green tea polyphenols in a liquid form, inside each capsule.”This technological edge gives them a competitive advantage, offering not just enriched coffee, but a functional beverage that addresses two significant health concerns: aging and weight gain.
Expansion and Future Goals
Black Idol is expanding its customer base and physical distribution, aiming to grow in France and internationally. By participating in SIAL Startup Village, the brand seeks to connect with industry leaders and unlock new opportunities. For 2024, Black Idol plans rapid retail expansion, driven by a commitment to excellence and continuous improvement. Each day brings new challenges and opportunities, reinforcing the brand’s mission to redefine coffee and enhance well-being and pleasure in every cup.