Founded in 2024 by Dayog KABORE, AFOODS® Group is a pioneering food startup transforming our approach to food. With the tagline “A tasting journey to the origin,” AFOODS® merges African expertise with modern techniques to craft innovative, healthy products like PICE PELUS® and AKAJU®. By upcycling cacao, coffee fruit, and cashew apple, AFOODS® offers a unique culinary experience, reconnecting consumers with the roots of these foods. The founder says, “We want to take our consumers on a taste journey back to where it all begins.”
Tackling Food Waste Through Innovation under African Food
AFOODS® was born from the founders’ desire to address the “ugly realities” associated with popular commodities like cocoa, coffee, and cashews. These ingredients, while widely loved, are often underutilized in modern manufacturing. As African migrants with extensive European experience, the founders leveraged their expertise to create sustainable food innovations. They explain, “These commodities have untapped potential. We saw an opportunity to change that by combining African know-how with modern processing techniques.”
Unique Value Proposition and Market Positioning
AFOODS® stands out in the competitive food industry by upcycling food waste into high-value products. With minimal B2C competition, their authenticity and competitive pricing position them to capture significant market share. In the B2B sector, the founders believe that they can outshine market leaders and secure a strong foothold with the right funding, stating, “Our authenticity and lower prices will drive our success.”
Growth and Expansion
AFOODS® is strategically expanding its presence in both Africa and Europe. Based in the Ivory Coast, the company is setting up a sales and marketing team in France to penetrate the European market. “We are looking to expand in France and are keen to meet potential B2B customers, retailers, and investors who can help us grow our market share,” the team shared. This dual-market approach is essential for AFOODS® as they introduce their innovative products to a broader audience.
AFOODS® – African Food at SIAL Startup Village and Beyond
They view SIAL Startup Village as a critical platform for growth. “We aim to connect with B2B customers and investors who align with our vision while raising brand awareness and establishing key partnerships,” the founders said. In 2024, they plan to expand their customer base, boost sales, and secure funding to drive innovation. AFOODS® is committed to making a mark in the global market, reconnecting consumers with the roots of African cuisine.