How to stand out in the “attention economy” I Selected

As we approach SaaStock Europe, this year’s event promises to deliver even more value to the SaaS ecosystem with new themes, expanded networking opportunities, and a dedicated focus on growth for early-stage startups. Here’s a sneak peek into what attendees can expect. Key Themes: Founder Diaries & CEO Insights The SaaStock team is launching two new tracks this year: Founder Diaries and CEO Insights, designed to provide a rare, personal glimpse into the journeys of successful SaaS leaders. According to SaaStock’s founder & CEO, Alex Theuma, these tracks will “share insights and inspiration from the people actually behind the success headlines” to guide the next generation of SaaS leaders. Industry Leaders and Speakers SaaStock Europe will feature over 100 world-class speakers, including some of the biggest names in the SaaS industry. Among the confirmed speakers are: These thought leaders will offer deep insights into the SaaS landscape, including growth strategies, fundraising advice, and leadership best practices. Networking Opportunities Like Never Before In addition to the main talks, SaaStock Europe is reinventing the Networking Experience, making it more structured and intentional. Attendees can look forward to: Beyond the structured networking, the event also promises an active social calendar, with welcome parties, 5K runs, and partner fringe events, making it easier for attendees to foster meaningful connections. The Accelerate Experience for Startups The Accelerate Experience program at SaaStock is tailored for Pre-Seed, Seed, and Bootstrapped startups to help them build product-market fit, connect with investors, and develop skilled go-to-market (GTM) teams. Key features of the program include: This program helps early-stage startups secure funding, scale effectively, and build a strong network. Tackling the Challenges of European SaaS The European SaaS market faces several unique challenges, particularly in revenue generation and retention. SaaStock addresses these issues head-on with a full day of interactive workshops focused on revenue growth, retention strategies, and boardroom sessions for revenue leaders. “Generating and retaining revenue is one of the biggest pain points in the market right now,” according to SaaStock’s Marketing Manager, Jessica Ramesh. Success Stories from SaaStock Alumni SaaStock has been a launchpad for many successful European SaaS companies. Josh Lee from Swit reflected, “SaaStock is the best SaaS conference ever! We generated 300+ MQL and signed up +250 SaaS professionals during the exhibition.” Similarly, Cristina Vila Vives, CEO & Founder of Cledara, shared, “I remember being on the SaaStock Pitch Competition stage five years ago. Back then, I was on my own. Today, 62 wonderful people make up Cledara’s team. We wouldn’t be here without SaaStock.” Beyond SaaStock Europe: The SaaS.Concierge Program SaaStock’s SaaS.Concierge is a tailored, partner-only service aimed at optimizing SaaS implementations and improving client satisfaction. This personalized matchmaking service connects businesses with their ideal customer profiles (ICPs) and ensures partners leave with tangible results. Maximize Your SaaStock Experience To get the most out of SaaStock Europe, attendees should engage in fringe events like SaaS.City and SaaSociety. SaaS.City, a one-day bootcamp held before the main conference, offers deep-dive workshops on crucial SaaS topics such as revenue retention, scaling, and product excellence. “SaaS.City lets you pick the content that matters most to you and your role,” notes a speaker. This year’s bootcamp themes:   For experienced founders, SaaSociety is an exclusive retreat to facilitate valuable connections. “Our content is two-way, no stale slides—attendees shape the dialogue,” explains the team. Additionally, the Startup Program supports B2B founders through investor matchmaking, while the Global Pitch Competition offers invaluable exposure. “It’s a chance to pitch in front of the region’s top VCs and funds, positioning your business as one-to-watch.” Final Thoughts For SaaS startups and established players alike, SaaStock Europe offers a unique opportunity to connect, learn, and grow. With a range of expert speakers, structured networking, and practical workshops, the event is set to provide invaluable insights and connections for all attendees. As the SaaStock team says, “this is your opportunity to connect with like-minded SaaS enthusiasts and swap ideas and challenges.” SaaStock continues to bridge the global SaaS community throughout the year with initiatives like the SaaStock Founder Membership, a private community for SaaS founders to learn and grow together. As David Neuhaus, CEO of SocialHub, notes, “the number of founders I know today is 50x what it was years ago. The insights you gain are priceless.” Stay tuned for more SaaStock events and opportunities coming up next year!

What began in 2013 as a simple meetup in a Copenhagen park has blossomed into one of Scandinavia’s largest and most anticipated Tech events. “TechBBQ started as a networking event for local entrepreneurs, and it has grown because of the need to connect the Danish and Nordic ecosystem with the rest of the world,” says TechBBQ’s Head of Marketing, Vera Liscinska. Now, the event serves as a vital hub, offering founders world-class networking, media exposure, and opportunities to engage with investors and like-minded peers. “We want TechBBQ to be where every fifth handshake is relevant and impactful.” . 📸 Photo: PR / TechBBQ 2024 Theme: “One Giant Leap” The theme for TechBBQ 2024, “One Giant Leap,” is inspired by the challenges and rewards of being an entrepreneur. “We believe that ‘One Giant Leap’ embodies that feeling of being a founder; a constant leap of faith in something you believe in,” according to TechBBQ’s Head of PR & Communications, Keyvan Thomsen Bamdej. The theme highlights how small steps contribute to broader leaps in innovation, sustainability, and equity, reflecting the urgency of today’s challenges. “Together, small actions propel us toward a brighter future.” Maintaining a ‘Hyggelig’ Atmosphere Amid Growth TechBBQ is renowned not only for its size but also for its welcoming, down-to-earth atmosphere. “The way we do business in the Nordics is very informal, and it’s important that our event reflects these values,” says the team. Despite its growth, the event remains cozy and inclusive, emphasizing collaboration and diversity. “Our team comes from various cultural and educational backgrounds, which makes us more empathetic and inclusive in our interactions.” Beyond the Summit: Year-Round Support for Startups TechBBQ offers more than just an annual summit. Throughout the year, it runs various initiatives aimed at supporting startups. “We always have side projects that engage and support our target audience: startup founders,” they explain. One standout program is their Hero Academy, which offers tailored courses for seed and pre-seed startups. “Hero Academy helps startup founders establish themselves on the market and access crucial resources,” the team shares. . 📸 Photo: PR / TechBBQ Sector-Specific Focus: UrbanTech and Life Science The 2024 event will also feature expanded focus areas like UrbanTech and Life Science. “We foster innovation and growth in the UrbanTech ecosystem, accelerating the development of smart, green cities,” the organizers explain. The Life Science area will focus on both Planetary Health and Human Health, showcasing innovation in these crucial fields. “We are bringing back our Life Science area to showcase the best of the local ecosystem.” Opportunities for Investors: Nordic Investor Day and Matchmaking Investors have plenty to look forward to at TechBBQ 2024. Nordic Investor Day, held on September 10th, focuses on the state and future of Nordic ventures. “We will highlight and discuss the opportunities of today and the challenges of tomorrow,” says the team. Additionally, an LP/VC Matchmaking event will facilitate connections between limited partners and venture capitalists. Finally, TechBBQ just launched, in collaboration with Lab08, their newest AI matchmaking tool, TechBBQ Vicinity, to assist investors in their effort to meet the most relevant startups during the event. “All investor and business angels ticket holders can upload their thesis, get a list of the most relevant startups for you, and connect with them on our networking app, Brella.” Advice for First-Time Attendees to TechBBQ For those attending TechBBQ for the first time, the team offers simple yet impactful advice: “Network as much as possible with anyone relevant to your business growth.” Whether it’s a future investor, supplier, or co-founder, connections are key. “It doesn’t need to be a big sales pitch each time. A quick LinkedIn connection can lead to deeper meetings post-summit.” Finally, they add with a smile, “don’t forget to try our BBQ!” . 📸 Photo: PR / TechBBQ

#KEEPBUILDING: How to Web 2024 Focuses on Resilience The theme of the How to Web Conference 2024, #KEEPBUILDING, emphasizes resilience in the face of economic and geopolitical challenges. The event’s organizer highlights, “The key is to keep building, regardless of external circumstances.” This powerful message is designed to inspire entrepreneurs and innovators to stay focused on their vision and persevere despite external obstacles. Actionable Insights from Keynote Speakers The How to Web Conference features keynote speakers with deep expertise in product development, UX design, engineering, marketing, team development, investment, and startups. These industry leaders deliver actionable insights in their 40-minute talks. By combining the wisdom of seasoned experts with fresh perspectives from emerging voices, the conference offers a dynamic blend of experience and innovation, catering to both established entrepreneurs and newcomers. The Evolution of UX in Business Growth Fonz Morris, Product Design Lead at Netflix, shares valuable insights into the critical role of UX design in his keynote, “UX for Business Impact: A Netflix Story.” Morris stresses that in today’s digital landscape, product design is essential for driving business growth. Additionally, product positioning expert April Dunford highlights the importance of effective positioning, stating, “Strong positioning isn’t just about branding, it’s about ensuring your message resonates with the right audience.” How To Web 2024 Break Barriers for Eastern European Startups For many startups, especially in Eastern Europe, securing funding is a significant challenge. How to Web tackles these issues through its Spotlight and Dealflow programs, designed to connect founders with investors and mentors, fostering growth and long-term relationships. The conference also utilizes AI-powered networking tools to help attendees forge meaningful connections that lead to valuable outcomes like partnerships and funding. Strategic Partnerships Driving Innovation and Growth Strategic partnerships with major companies such as Google and Stripe enhance the How to Web Conference experience. These partnerships provide attendees with access to cutting-edge tools and personalized mentorship. As envisioned by the organizer, the conference aims to become the premier platform connecting global and regional tech players, driving continuous innovation and growth within the Eastern European tech ecosystem.