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SaaStock Europe: A Deep Dive into the SaaS Community

As we approach SaaStock Europe, this year’s event promises to deliver even more value to the SaaS ecosystem with new themes, expanded networking opportunities, and a dedicated focus on growth for early-stage startups. Here’s a sneak peek into what attendees can expect.

SaaS community
📸: SaaStock Europe

Key Themes: Founder Diaries & CEO Insights

The SaaStock team is launching two new tracks this year: Founder Diaries and CEO Insights, designed to provide a rare, personal glimpse into the journeys of successful SaaS leaders. According to SaaStock’s founder & CEO, Alex Theuma, these tracks will “share insights and inspiration from the people actually behind the success headlines” to guide the next generation of SaaS leaders.

Industry Leaders and Speakers

SaaStock Europe will feature over 100 world-class speakers, including some of the biggest names in the SaaS industry. Among the confirmed speakers are:

These thought leaders will offer deep insights into the SaaS landscape, including growth strategies, fundraising advice, and leadership best practices.

Networking Opportunities Like Never Before

In addition to the main talks, SaaStock Europe is reinventing the Networking Experience, making it more structured and intentional. Attendees can look forward to:

  • SaaStock Connect+Go, is a speed-networking session designed to maximize new connections.
  • SaaStock Huddles, which offer peer-to-peer conversations among operators, addressing real-world challenges.
  • Investor-Founder Matchmaking, allowing targeted, private networking between investors and startups.
  • SaaS.Concierge: Exclusive, coordinated meetings for selected partners, ensuring targeted connections with potential customers.

Beyond the structured networking, the event also promises an active social calendar, with welcome parties, 5K runs, and partner fringe events, making it easier for attendees to foster meaningful connections.

SaaS community
📸: SaaStock Europe

The Accelerate Experience for Startups

The Accelerate Experience program at SaaStock is tailored for Pre-Seed, Seed, and Bootstrapped startups to help them build product-market fit, connect with investors, and develop skilled go-to-market (GTM) teams.

Key features of the program include:

  • Accelerate Stage: Focuses on insights, new perspectives, and case studies to help founders build and position their products effectively.
  • Coaching & Masterclasses: Intimate, peer-based sessions on essential skills like GTM strategies and overcoming challenges.
  • Startup Program: Offers networking, investor connections, and expert coaching to support startup growth.
  • Global Pitch Competition: Provides exposure to top VCs and opportunities for funding.
  • Investor Founder Matchmaking: Personalized introductions between investors and founders based on key profiles.
  • Social Calendar: Includes fun events like 5K runs, welcome parties, and fringe events to personalize the experience.

This program helps early-stage startups secure funding, scale effectively, and build a strong network.

Tackling the Challenges of European SaaS

The European SaaS market faces several unique challenges, particularly in revenue generation and retention. SaaStock addresses these issues head-on with a full day of interactive workshops focused on revenue growth, retention strategies, and boardroom sessions for revenue leaders. “Generating and retaining revenue is one of the biggest pain points in the market right now,” according to SaaStock’s Marketing Manager, Jessica Ramesh.

Success Stories from SaaStock Alumni

SaaStock has been a launchpad for many successful European SaaS companies. Josh Lee from Swit reflected, “SaaStock is the best SaaS conference ever! We generated 300+ MQL and signed up +250 SaaS professionals during the exhibition.”

Similarly, Cristina Vila Vives, CEO & Founder of Cledara, shared, “I remember being on the SaaStock Pitch Competition stage five years ago. Back then, I was on my own. Today, 62 wonderful people make up Cledara’s team. We wouldn’t be here without SaaStock.”

SaaS community
📸: SaaStock Europe

Beyond SaaStock Europe: The SaaS.Concierge Program

SaaStock’s SaaS.Concierge is a tailored, partner-only service aimed at optimizing SaaS implementations and improving client satisfaction. This personalized matchmaking service connects businesses with their ideal customer profiles (ICPs) and ensures partners leave with tangible results.

Maximize Your SaaStock Experience

To get the most out of SaaStock Europe, attendees should engage in fringe events like SaaS.City and SaaSociety. SaaS.City, a one-day bootcamp held before the main conference, offers deep-dive workshops on crucial SaaS topics such as revenue retention, scaling, and product excellence. “SaaS.City lets you pick the content that matters most to you and your role,” notes a speaker.

This year’s bootcamp themes:  

  • Revenue & Retention
  • Marketing 101
  • Scaling Your SaaS
  • Fundraising Blueprint
  • Product Excellence 

For experienced founders, SaaSociety is an exclusive retreat to facilitate valuable connections. “Our content is two-way, no stale slides—attendees shape the dialogue,” explains the team.

Additionally, the Startup Program supports B2B founders through investor matchmaking, while the Global Pitch Competition offers invaluable exposure. “It’s a chance to pitch in front of the region’s top VCs and funds, positioning your business as one-to-watch.”

SaaS community
📸: SaaStock Europe

Final Thoughts

For SaaS startups and established players alike, SaaStock Europe offers a unique opportunity to connect, learn, and grow. With a range of expert speakers, structured networking, and practical workshops, the event is set to provide invaluable insights and connections for all attendees. As the SaaStock team says, “this is your opportunity to connect with like-minded SaaS enthusiasts and swap ideas and challenges.”


SaaStock continues to bridge the global SaaS community throughout the year with initiatives like the SaaStock Founder Membership, a private community for SaaS founders to learn and grow together. As David NeuhausCEO of SocialHub, notes, “the number of founders I know today is 50x what it was years ago. The insights you gain are priceless.”

Stay tuned for more SaaStock events and opportunities coming up next year!

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