Sesame Summit 2026 – application open

MyEasyFarm: Leading the Way in Regenerative Agriculture

Founded in 2017, MyEasyFarm is a French agri-tech company revolutionizing agriculture with digital solutions for regenerative and precision farming. With teams in France, Italy, Brazil, and the Netherlands, their platform promotes sustainable, decarbonized farming. “Our goal is simple: Precision and sustainable farming, made easy,” says the team. Highlighting their mission to simplify data collection for an eco-friendly agricultural future.

regenerative agriculture

From Industry 4.0 to Smart Agriculture

The inspiration behind MyEasyFarm comes from François Thierart, the CEO and Co-Founder, whose family roots in agricultural equipment manufacturing shaped his vision. Drawing on his Industry 4.0 expertise and farming background, François saw an opportunity to innovate in farm data management and interoperability. “It was natural to apply my Industry 4.0 knowledge to agriculture, given my family roots,” says François.This convergence of technology and agriculture powers MyEasyFarm’s cutting-edge software solutions designed for the future of farming.

Empowering the Agri-Food Supply Chain

MyEasyFarm’s platform is built to serve a diverse audience, including agrifood companies, cooperatives, carbon project developers, and farmers. “We aim to support everyone in the agri-food value chain, from cooperatives to carbon developers and farmers, “Christophe Zollner, the head of Sales explains. By offering tools that facilitate sustainable agriculture through accurate data collection and reporting, MyEasyFarm enables businesses to transition smoothly into regenerative farming practices, improving both environmental outcomes and productivity.

regenerative agriculture

Data Expertise and Global Reach

In a competitive market, MyEasyFarm distinguishes itself through its in-depth knowledge of farm-level data and application interoperability. “Our precision farming expertise allows us to scale carbon and regenerative agriculture programs globally,” the team says, noting that their platform simplifies the process of gathering and using farm data. This specialization in scalable agriculture solutions gives MyEasyFarm a competitive edge over other MRV software providers.

Building Visibility and Growth

MyEasyFarm has achieved significant traction, with a 2.5X turnover increase in 2023, and is on track to double that in 2024. Their revenue comes from their SaaS platform, which has proven successful in driving both sustainability and profitability. When asked about their participation in SIAL Startup Village, François notes “SIAL is an excellent event for meeting potential customers and investors.” They expect to gain valuable leads and boost visibility within the industry, cementing their role as a key player in the agricultural tech space.

Sustainability and Innovation Goals for 2024

Looking toward the future, MyEasyFarm’s primary goal for 2024 is to further enhance its sustainability efforts. “We want to be more sustainable,” they affirm, signaling their ongoing commitment to helping agriculture become more environmentally responsible. By integrating innovation with sustainable farming practices, MyEasyFarm continues to lead the global movement towards a more sustainable and regenerative agricultural industry.

regenerative agriculture

📸:MyEasyFarm

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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