Sesame Summit 2026 – application open

Connecting Food: The Power of Blockchain in the Agri-Food Supply Chain

Transparency and traceability have become critical in the complex world of agri-food supply chains. Connecting Food, a French startup founded in 2016, aims to address these challenges by offering a blockchain-powered SaaS platform that centralizes and simplifies data collection, providing real-time visibility and compliance for food suppliers and manufacturers. With its innovative solution, Connecting Food has attracted key players across the industry. It helps them ensure product compliance with European and U.S. regulations while improving accuracy and security throughout their supply chain.

Agri-food supply chain
📸: Connecting Food

From Mars and Nestlé to Blockchain Innovation

The idea behind Connecting Food came from the hands-on experience of its Co-Founders, Maxine Roper and Stefano Volpi. Both have worked for over 20 years at top-tier food companies like Mars, Nestlé, Danone, and Avril. “At Mars and Nestlé, we saw firsthand the challenges of connecting supply chain data to meet legal and quality standards,” said Roper. This led them to leave their C-level roles and launch Connecting Food to revolutionize data management in the agri-food sector.

Why “Connecting Food”?

The startup’s name, “Connecting Food,” perfectly embodies its mission. According to the Co-Founders, the company “connects the dots” between the many actors in the agriculture and food industries. By doing so, the platform increases visibility and transparency, allowing businesses to track products from farm to fork.”We bring greater visibility into supply chains by connecting all industry actors that source from agriculture. Our platform ensures compliance with both European and U.S. regulations while increasing accuracy and security,” explained Volpi.

A Strong Team with Diverse Expertise

Connecting Food’s team is its greatest asset. It combines Tech expertise with deep industry knowledge. Based in Paris, the team works from the heart of one of Europe’s leading hubs for innovation.”Our team brings together technology, data, and industry experience. From ex-Deezer engineers to experts in food safety testing from Eurofins, we’ve built a unique blend of talent,” said Volpi. The team also includes professionals from Carrefour, BCG, and Bearing Point, adding depth to its sales, customer success, and data management operations.

Targeting the Entire Agri-Food Ecosystem

Connecting Food works with various clients at every stage of the agri-food supply chain, including retailers like Migros, branded manufacturers like Barilla and General Mills, and farming groups like Axereal.“Our platform enables clients to gain visibility, precision, and compliance in their supply chain operations,” Roper explained. With increasing demand for more transparency and compliance, especially in the face of a growing regulatory landscape, The company’s value proposition continues to grow.

Agri-food supply chain
📸: Connecting Food

Standing Out from the Competition

In the competitive landscape of supply chain management platforms, Connecting Food distinguishes itself through its unique focus on agrifood. While competitors offer similar services, they excel in centralizing cost-efficient, comprehensive data for supplier assessment and product monitoring. “Our expertise in agri-food and precise data management set us apart in ensuring transparency and traceability,” said Volpi. This unique capability allows the company to better serve its clients’ needs while maintaining cost-efficiency.

Revenue Model and Traction

Connecting Food generates revenue through a subscription-based model. It offers various modules for data management, digital auditing, and product monitoring, allowing clients to select the services they need to improve their supply chain operations. The company has gained traction by securing contracts with major retailers, manufacturers, and farming groups, highlighting its growing influence in the agri-food industry.

Looking Ahead: Goals for 2024

After raising an €11 million Series A and receiving financing from the European Commission, Connecting Food is preparing for a significant growth phase. The company aims to raise equity by the end of 2024 to enhance its technology and expand services. “Our goal for 2024 is to scale our platform and explore new growth opportunities in the agri-food sector,” said Roper, as the team focuses on expanding its client base and meeting the rising demand for transparency and compliance in supply chains.

Why SIAL Startup Village?

Participating in SIAL Startup Village offers Connecting Food a valuable opportunity to network and showcase innovations to key agri-food decision-makers while engaging with current clients and strengthening its market position. “SIAL is one of the most important trade shows for food and beverage.” It offers us the chance to meet key decision-makers and showcase the latest innovations in supply chain management,” said Volpi.

Agri-food supply chain
📸: Connecting Food

you might also like

Fundraising 15 minutes ago

Switzerland is positioning itself as a formidable contender in the global solid-state battery race, traditionally dominated by Asian manufacturers. The latest move comes from Zurich-based BTRY AG, which has secured €4.9 million in seed funding led by Redstone VC. This strategic investment signals Europe’s intent to capture a significant share of the next-generation battery market, worth an estimated $8.5 billion by 2030. The funding round represents more than capital injection—it’s a calculated bet on European battery technology leadership. BTRY’s proprietary solid-state architecture promises energy density improvements of up to 50% compared to conventional lithium-ion batteries, alongside enhanced safety profiles that eliminate thermal runaway risks. Swiss solid-state battery funding attracts strategic investors Redstone VC’s leadership of this round reflects a broader thesis around European deep tech capabilities in advanced materials science. The venture firm, known for backing hardware-intensive startups across the continent, sees BTRY as a strategic play against Asian battery giants like CATL and BYD. “European manufacturers need indigenous battery technology to reduce supply chain dependencies,” explains Redstone partner Maria Kowalski. “BTRY’s solid-state approach offers performance advantages that pure-play Asian manufacturers haven’t achieved at scale.” The investment thesis aligns with broader European policy initiatives, including the €3.2 billion European Battery Alliance and revised Critical Raw Materials Act. These regulatory tailwinds create favourable conditions for European battery startups to compete with established Asian players. Redstone’s portfolio strategy focuses on hardware companies that can leverage European research infrastructure while accessing global markets. Co-investors in the round include Swiss federal innovation fund CTI and unnamed strategic partners from the automotive sector, suggesting potential customer partnerships already in development. Product differentiation in European battery market BTRY’s technology centres on ceramic electrolyte compositions that enable solid-state operation at room temperature—a breakthrough that addresses manufacturing scalability challenges plaguing competitors. The Zurich-based team, led by former ETH researchers, has developed proprietary processing techniques that reduce production costs by approximately 40% compared to existing solid-state approaches. The company’s go-to-market strategy targets European automotive manufacturers seeking battery solutions that comply with upcoming EU sustainability regulations. “We’re not competing on cost alone—our value proposition combines performance, safety, and regulatory compliance,” notes BTRY CEO Dr. Andreas Weber. “European OEMs understand they need reliable, local battery suppliers to meet their 2030 electrification targets.” Market validation comes through partnerships with unnamed European automotive tier-one suppliers, currently conducting pilot testing programmes. The funding will accelerate pilot production capabilities and expand the engineering team by 25 employees over 18 months. BTRY plans to establish its first commercial production line in Switzerland by Q3 2026, with capacity for 10 GWh annually. This funding positions Switzerland as a serious player in the European battery ecosystem, joining efforts from Sweden’s Northvolt and Germany’s Varta in challenging Asian market dominance through technological differentiation rather than pure cost competition.

Fundraising 1 hour ago

Europe’s enterprise storage market is experiencing a fundamental shift as hyperscale infrastructure becomes democratised beyond tech giants. Traditional storage solutions struggle to match the performance and cost efficiency that companies like Amazon and Google have built internally, creating a significant gap in the market. Leil, a London-based storage infrastructure startup, has secured €1.5M in seed funding led by Karma Ventures to bridge this divide. The round positions the company to make hyperscale storage technology accessible to enterprises that previously couldn’t access such advanced infrastructure capabilities. Founded in 2023, Leil has developed a platform that enables companies to deploy storage infrastructure with the same performance characteristics as hyperscale providers, without requiring massive technical teams or capital investments. Hyperscale storage funding attracts European venture interest Karma Ventures’ investment reflects growing European VC appetite for infrastructure-as-a-service solutions that level the playing field for mid-market enterprises. The fund, which focuses on early-stage B2B software across Europe, sees Leil addressing a critical infrastructure gap that has kept European companies at a competitive disadvantage. “Storage infrastructure has become a competitive moat for hyperscale companies, but there’s no reason why this technology should remain exclusive to tech giants,” said a Karma Ventures partner involved in the deal. “Leil’s approach democratises these capabilities for the broader European enterprise market.” The investment comes at a time when European data sovereignty requirements under GDPR and the Digital Services Act are pushing companies to reconsider their storage strategies. Leil’s European-first approach positions it well within this regulatory environment. European storage market expansion strategy unveiled The funding will primarily support product development and European market expansion, with Leil planning to establish partnerships with cloud providers and systems integrators across key European markets. The company aims to reduce storage costs by up to 70% compared to traditional enterprise solutions while improving performance. “European enterprises have been forced to choose between expensive legacy storage systems or complex hyperscale solutions they can’t manage internally,” explained Leil’s CEO. “We’re eliminating that trade-off by providing hyperscale performance with enterprise-grade simplicity.” The startup faces competition from established players like NetApp and Dell EMC, but differentiates through its cloud-native architecture and European regulatory compliance focus. Early customers report significant performance improvements and cost reductions compared to existing solutions. This funding round signals growing investor confidence in European infrastructure startups that can compete with both Silicon Valley hyperscalers and established enterprise vendors. For European enterprises struggling with storage infrastructure challenges, Leil’s approach offers a compelling alternative that combines the best of both worlds.

Fundraising 10 hours ago

The European construction technology sector is experiencing a digital transformation wave, with artificial intelligence emerging as the key differentiator for next-generation planning solutions. As regulatory frameworks across the EU increasingly demand faster, more accurate project approvals, startups are capitalising on this market shift to build AI-powered alternatives to traditional manual processes. Freeda, a construction AI platform, has closed a €3.4 million funding round led by Frst to transform how construction plan reviews are conducted across European markets. The round positions the startup to scale its artificial intelligence capabilities whilst addressing the fragmented regulatory landscape that characterises European construction approval processes. The funding comes as European construction firms face mounting pressure to accelerate project timelines whilst maintaining compliance with increasingly complex building regulations. Freeda’s AI-driven approach promises to reduce plan review cycles from weeks to days, addressing a critical bottleneck that affects billions in construction projects across the continent. AI construction planning attracts strategic European investment Frst’s decision to lead this round reflects broader investor confidence in construction technology solutions tailored for European markets. The venture capital firm, known for backing B2B software companies addressing regulatory complexity, sees Freeda’s approach as particularly well-suited to the European construction landscape, where multiple jurisdictions and building codes create natural barriers to entry for non-European competitors. “Construction plan reviews represent a massive inefficiency in European building processes,” noted a spokesperson from Frst. “Freeda’s AI platform addresses this by understanding the nuances of different European regulatory frameworks whilst maintaining the precision required for compliance.” The round’s composition highlights the growing interest from European VCs in vertical AI applications. Unlike broad horizontal AI plays, Freeda’s focus on construction-specific workflows allows for deeper integration with existing European construction management systems and regulatory databases. This strategic positioning differentiates Freeda from US-based construction tech solutions, which often struggle to adapt to the fragmented regulatory environment across EU member states. The startup’s European-first approach enables faster implementation across multiple jurisdictions simultaneously. European construction market presents unique AI opportunities Freeda’s product addresses specific challenges within European construction workflows, where manual plan reviews create significant project delays. The platform’s AI algorithms are trained on European building codes and regulatory requirements, enabling automatic compliance checking across multiple jurisdictions. The startup plans to deploy the funding primarily for product development and market expansion across key European construction markets, including Germany, France, and the Netherlands. This geographic focus aligns with EU digital transformation initiatives supporting construction industry modernisation. Current market conditions favour Freeda’s growth trajectory. European construction projects worth over €1.3 trillion annually face delays due to manual approval processes, creating substantial demand for AI-powered alternatives. The startup’s early traction demonstrates market readiness for automated plan review solutions. “We’re solving a problem that costs the European construction industry billions annually in delays and inefficiencies,” explained Freeda’s leadership team. “Our AI platform reduces review times whilst improving accuracy, delivering value that resonates immediately with construction professionals.” The company’s approach leverages machine learning to identify potential compliance issues early in the design process, preventing costly revisions during later project phases. This proactive methodology appeals particularly to large European construction firms managing multiple concurrent projects across different regulatory environments. Freeda’s €3.4 million raise signals growing investor appetite for AI applications addressing sector-specific inefficiencies within European markets. As construction digitalisation accelerates, startups combining deep regulatory knowledge with advanced AI capabilities are positioning themselves as essential infrastructure for the industry’s future.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.