Sesame Summit 2026 – application open

Selected Venture Capital – Week 17

Sesamers on Tour – Estonia

April 27 (Virtual) :: Meet Estonia, a tiny country with big international tech dreams. This session will look at the current and upcoming happenings in the Estonian tech ecosystem. Talking unicorns, community, and more..

Energy Tech Summit 2021

April 27-29 (Virtual) ::  The annual Energy Tech Summit is hosting top global energy and mobility investors, entrepreneurs, and government leaders at an exclusive two-day hybrid event – bringing the latest developments in energy and mobility convergence theme, debated by global industry leaders across 7 conference tracks.

ViennaUP’21

April 27-30 (Virtual) :: ViennaUP is unique festival with a series of online events organized by the Viennese startup-community for startups, investors and talents. With dozens of workshops, talks and conferences taking place every single day.

Fintech Inn

April 28-29 (Lithuania) :: A centralized Fintech industry event in a country that prides itself as a Fintech mogul to discuss the topics “du jour” of the industry – ranging from digital banking to cybersecurity and blockchain. The event is organized by the governmental sector, with both the Ministry of Finance, as well as that of Economics and Innovation as joint organizers. Apart from the main program, the conference also has a Fintech startup pitch battle, startup expo, and workshops.

EU-Startups Summit 2021

April 28-30 (Virtual) :: The EU-Startups Summit will gather over 1,500 founders, startup enthusiasts, corporates, angel investors, VCs & media from across Europe. The two-day event is a great opportunity for networking for aspiring entrepreneurs and investors who are aiming to build international tech companies.

hubraum on air: Successful Exits Explained

April 29 (Virtual) :: The 9th session of hubraum on air will cover these questions: What are the possible exit strategies of venture capitals and founders? When is the best time to leave? What are the greatest challenges during an exit phase?

Accelerate@HHL

April 29-30 (Virtual) :: Accelerate@HHL is the entrepreneurship event of Germany’s most entrepreneurial university – HHL Leipzig Graduate School of Management, organzied solely by students. Every year they invite top entrepreneurs, investors and young talents to Leipzig to share their insights and challenge future beliefs.

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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