Sesame Summit 2026 – application open

Selected for Venture Capital: July 2021

UfM Women Business Forum 2021

July 6-7 – Virtual
The Women Business Forum will join the international community to further analyze how digitalisation can help empower women as entrepreneurs, traders, workers and professionals as well as discuss the necessary policy measures required to ensure that digitalisation does not leave women behind.

Venture Summit | Global 21 – youngStartup Ventures

July 6-8 – Virtual
A select group of more than 100 Top Innovators from the Technology, CleanTech, Life Sciences, Healthcare and FinTech sectors will be chosen to present their breakthrough investment opportunities to an exclusive audience of Venture Capitalists, Private Investors, Investment Bankers, Corporate Investors, and Strategic Partners.

Annual Meeting of the Central Bank Research Association 2021

July 7-9 – Hybrid
This year parallel sessions will feature 35 contributed sessions on a wide variety of policy-relevant topics. Panels will feature James Bullard (President, Federal Reserve Bank of St. Louis), Olli Rehn (Governor, Bank of Finland), Ref Gürkaynak (Bilkent University), Carmen Reinhard (Worldbank), Paul Tucker (Harvard University), Bénédicte Nolens (BIS Innovation Hub), Henry Ohlsson (Riksbank), and Zeti Aziz (formerly Bank Negara Malaysia).

TechCrunch Early Stage 2021 – Marketing & Fundraising

July 8-9 – Virtual
TechCrunch Early Stage is returning to offer founders an unrivaled opportunity to learn from top experts how best to move ahead in the startup game. During this virtual event, take part in highly interactive, small group sessions with top investors and ecosystem experts, in fields ranging from fundraising and law, to growth and recruiting —plus get inspiration from TechCrunch interviews with top founders and investors telling their stories of success (and failure).

#WICxInspire 2021

July 15-16 – Virtual
#WICxInspire is a multi-day networking experience with thought-leadership power talks, diverse recruiting, and curated business development to connect female tech founders and showcase their technology solutions with enterprise buyers, investors, and influencers.

GCV Digital Forum 2021

July 21-25 – Virtual
Industry leaders will use the GCV Digital Forum 4.0 to share their thought-leadership, portfolio companies and startups will debate with the world’s best investors, and all delegates will be able to network via the intuitive online platform, which will also feature the GCV Connect platform powered by Proseeder and the GCV Analytics tools.

Berlin 2021 Q3 Venture Capital World Summit

July 22 – Hybrid
The German Capital is filled with exciting entrepreneurs and innovation from around Germany and beyond.

The 18th Annual AVCJ Australia and New Zealand Forum

July 26-28 – Sydney, Australia
The conference, which focused on finding investments whilst navigating market instability kicked off with a keynote session featuring Hon Peter Costello AC, Chairman of the Future Fund in conversation with Tim Sims AM, Managing Director at Pacific Equity Partners.

DxPx Conference US

July 27-31 – Virtual
The DxPx Conference US is an Industry & Investor Partnering Conference on Diagnostics, Precision Medicine and Life Science Tools with an American focus.

Paris 2021 Q3 Venture Capital World Summit

July 28 – Virtual
Paris Venture Capital World Summit, World Series Season of Investment Conferences. Here to help businesses get more capital and expertise as they need to scale up, and grow internationally with the support if required from our trusted network of investors.

ILGIF Annual Summit 2021

July 29 – Virtual
The Illinois State Treasurer alongside 50 South Capital will provide a look back at the achievements of ILGIF in the prior year and will provide a full agenda of content covering a broad range of topics across the venture capital industry focusing on the Illinois venture capital ecosystem supporting Illinois tech-enabled companies.

Global Investment Summit 2021

July 30 – Virtual
The conference, which focused on finding investments whilst navigating market instability kicked off with a keynote session featuring Hon Peter Costello AC, Chairman of the Future Fund in conversation with Tim Sims AM, Managing Director at Pacific Equity Partners.

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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