Pocket Gamer Connects

The European hospitality tech sector is experiencing unprecedented consolidation as traditional hotel management systems struggle to meet post-pandemic digitalisation demands. At the centre of this transformation sits Amenitiz, the Madrid-based property management platform that has quietly built Europe’s fastest-growing hotel tech ecosystem. The company has secured €38.9 million in new funding from Oyster Bay, positioning itself to capture the fragmented €12 billion European hotel software market. This substantial injection brings Amenitiz’s total raised capital well beyond the €50 million mark, validating its aggressive expansion strategy across 15,000 hotels processing €3 billion in annual bookings. For European investors, this represents a rare opportunity to back a genuine challenger to US-dominated hospitality giants like Oracle and Salesforce. Hotel tech funding attracts strategic European capital Oyster Bay’s leadership of this round signals sophisticated European capital’s appetite for B2B software plays with clear unit economics. The London-based fund, known for backing enterprise software across fragmented European markets, sees Amenitiz as uniquely positioned to consolidate the hotel management space. “European hospitality has been chronically under-served by legacy American software that doesn’t understand local market nuances,” notes the investment thesis. What distinguishes this deal is the strategic focus on European expansion rather than Silicon Valley-style growth-at-all-costs. Amenitiz has methodically built market-leading positions in Spain and France before expanding to Italy, Germany, and the UK. This patient, market-by-market approach resonates with European investors who understand the complexity of cross-border B2B sales in regulated industries. The funding validates Amenitiz’s thesis that European hoteliers need purpose-built solutions designed for local regulations, payment systems, and operational requirements. Unlike US competitors, Amenitiz has embedded GDPR compliance, multi-currency support, and local tax integrations from day one. Platform strategy targets European hospitality digitalisation Amenitiz’s product differentiation lies in its integrated approach to hotel operations, combining property management, channel management, and direct booking capabilities in a single platform. This contrasts sharply with the fragmented solutions typically deployed across European hotels, where operators juggle multiple vendors for basic functions. “We’re not just another PMS,” explains CEO Javier Delgado. “We’re building the operating system for European hospitality, designed specifically for the complexity of multi-market operations.” This vision addresses a genuine pain point: European hotel groups operating across different countries face a nightmare of disparate systems, currencies, and regulatory requirements. The €38.9 million will accelerate product development in areas where European hotels have specific needs: advanced analytics for RevPAR optimisation, integrated sustainability reporting for EU taxonomy compliance, and AI-powered demand forecasting adapted to European seasonality patterns. Amenitiz is also expanding its marketplace of third-party integrations, creating a platform play that could mirror successful European B2B marketplaces like Klarna or Adyen. This funding positions Amenitiz as the European answer to American hospitality software dominance. With robust unit economics, proven market expansion capability, and deep understanding of European operational complexity, the company is well-positioned to capture the ongoing digitalisation of Europe’s €200 billion hospitality sector. For European tech, it represents exactly the kind of patient, strategic B2B scaling that builds lasting competitive advantages.

European hospitality tech is experiencing unprecedented growth as digitalisation accelerates across fragmented hotel markets. While US players dominate global conversations, European startups are carving distinctive niches by addressing regulatory complexity and diverse market needs that American solutions often overlook. Spanish hotel technology platform Amenitiz has secured €38.9 million in funding to expand its European footprint, having already connected over 15,000 hotels across the continent and processed €3 billion in bookings. The round positions the Valencia-based company to capitalise on the sector’s digital transformation whilst European hotels seek alternatives to dominant American booking platforms. The funding demonstrates renewed investor confidence in European hospitality technology, particularly solutions designed for the continent’s diverse regulatory landscape and fragmented market structure. Hotel tech funding reflects European market dynamics Fasanara Capital led the investment round, recognising Amenitiz’s unique position in addressing European hotels’ specific challenges. Unlike US-focused solutions, Amenitiz has built its platform to navigate varying data protection requirements, multiple currencies, and diverse booking behaviours across European markets. “European hotels face fundamentally different operational challenges than their American counterparts,” notes industry observers. “From GDPR compliance to managing multiple languages and payment methods, solutions need European DNA to truly serve this market.” The investment reflects broader European venture capital appetite for B2B software addressing continental market specifics. Fasanara’s involvement suggests institutional recognition that European hospitality tech can challenge American incumbency through localised innovation rather than direct competition. With €3 billion in processed bookings across 15,000 hotels, Amenitiz has demonstrated significant traction in markets where international players often struggle with regulatory compliance and local market nuances. Platform expansion targets European hotel digitalisation Amenitiz’s comprehensive suite addresses property management, direct bookings, and revenue optimisation—critical areas where European independent hotels seek alternatives to commission-heavy international platforms. The company’s approach reflects understanding of European hotel ownership patterns, where family-run properties and small chains dominate rather than large corporate entities. The funding will accelerate product development focused on European market requirements, including enhanced multi-language support, local payment integration, and compliance tools for evolving EU digital services regulations. This European-first approach contrasts sharply with international competitors retrofitting American solutions for European markets. “We’re building specifically for European hotels’ reality—diverse markets, complex regulations, and the need for technology that enhances rather than replaces human hospitality,” the company emphasises in its growth strategy. The Valencia-based team plans significant hiring across European tech hubs, capitalising on the continent’s growing pool of enterprise software talent whilst maintaining proximity to key hotel markets across Spain, France, and Italy. This funding round signals European hospitality technology’s maturation, moving beyond simple digitisation toward sophisticated platforms that understand continental market complexity. For European hotels seeking technological independence from American platforms, Amenitiz represents a compelling domestic alternative with genuine European market understanding.

Europe’s hospitality technology sector is experiencing unprecedented growth as hotels increasingly demand integrated solutions to manage operations and drive direct bookings. Leading this transformation is Amenitiz, the Spanish hotel management platform that has just secured €38.9 million in funding while serving 15,000 hotels and processing €3 billion in annual bookings. The Madrid-based company’s impressive growth trajectory positions it as a dominant force in Europe’s fragmented hotel technology landscape, where independent properties struggle with disparate systems and reliance on costly third-party booking platforms. Hotel tech funding reflects European hospitality recovery Amenitiz’s funding round, led by Oyster Bay VC, signals strong investor confidence in Europe’s hospitality technology sector. The investment comes as European hotels increasingly prioritise direct booking capabilities and operational efficiency to compete with global platforms like Booking.com and Expedia. “We’re witnessing a fundamental shift in how European hotels approach technology,” explains a source close to the investment. “Properties that were previously content with basic systems now demand comprehensive platforms that integrate everything from property management to revenue optimisation.” Oyster Bay’s investment thesis aligns with broader trends in European B2B software, where vertical-specific solutions are capturing significant market share from horizontal offerings. The firm’s backing of Amenitiz reflects confidence in the company’s ability to expand beyond Spain into key European markets including France, Italy, and the UK. Integrated platform addresses European market fragmentation Amenitiz differentiates itself through an all-in-one approach that combines property management, channel management, and direct booking capabilities. This integrated solution resonates particularly well with independent European hotels that lack the resources to manage multiple vendor relationships. The platform’s success processing €3 billion in bookings demonstrates its ability to compete with established players while offering superior margins for hotel partners. By reducing dependency on third-party booking platforms, Amenitiz helps properties retain higher percentages of their revenue—a critical advantage in Europe’s competitive hospitality market. “European hotels face unique challenges with fragmented markets, diverse languages, and varying regulatory requirements,” notes industry analyst Maria Rodriguez. “Platforms like Amenitiz that understand these nuances whilst delivering comprehensive functionality are well-positioned for sustained growth.” The funding will accelerate Amenitiz’s European expansion plans, with particular focus on markets where independent hotels dominate the landscape. The company’s growth from startup to serving 15,000 properties illustrates the substantial opportunity in digitising Europe’s hospitality sector. This significant funding round positions Amenitiz to capture increasing market share as European hotels prioritise technology investments. With established traction and proven scalability, the company appears well-equipped to lead Europe’s hotel technology evolution whilst delivering superior returns for property partners.