Sesame Summit 2026 – application open

How PR gives VCs an edge in raising funds and winning deals

The venture capital landscape today is more competitive than ever. Compared to just five years ago, we now have more funds competing for deals and LPs, not to mention all the specialist funds, solo GPs, and new investment strategies that have sprouted in the wake of the pandemic boom. 

Standing out has never been more important. LPs understandably want to invest in funds with a strong position in the market, and top founders want VCs with good reputations on their cap table. 

In my time building and running investor and public relations programs for VC firms across Europe, I’ve seen first-hand how the VC game has become driven by brand and reputation. Today, branding and PR isn’t just about visibility — it shapes perception, builds trust, and ultimately influences who gets funded and who gets to invest in the best companies.

Reputation shapes who takes your call, who wants you in their round, and which LPs commit to your fund.

Success doesn’t speak for itself

The success of a VC firm is shown by its track record, portfolio and team, and that profile is built brick by brick with expertise, access, trust and credibility. 

For LPs, investing isn’t just about numbers. Beyond financial returns, they look for funds that project credibility, expertise, and a unique investment strategy. VCs who can articulate a clear vision and demonstrate thought leadership will stand out in today’s crowded market. 

Meanwhile, top founders don’t just assess financial terms — they choose investors based on their reputation, network and perceived value. When competition for deals is high, branding and reputation can be a decisive factor. 

A strong media presence and strategic PR positioning can create familiarity — for example, a feature in TechCrunch or Forbes will do more to help an investor or founder remember your firm’s name and thesis than any LinkedIn post. 

Being present, putting yourself on the map, and clearly understanding what you stand for as an investor will help a VC stay top of mind.

The groundwork

So how does a VC firm get there? It starts with taking a step back and defining your goals:

What are your firm’s goals? Your PR goals will derive from them. These goalposts should be as precise as possible, and ideally be defined by KPIs. 

Next, take a close look at your positioning:

  • What makes you unique? What are your USPs? 
  • What are your key messages?
  • What’s your thought leadership angle — what are the topics you care about that you can speak about better than anyone else?
  • Narrative(s) and stories that you can share — storytelling is key to bring your positioning to life.
  • A tone of voice that reflects all the above.

Building on that, develop a roadmap. Your playbook should reflect and build on: 

  • Your goals;
  • Your pipeline of news and milestones;
  • Thought leadership and story angles; 
  • Personal branding strategies for your GPs and spokespeople;
  • Definition of your key communications and PR formats.

When you have clarity about these points, you will be able to do the groundwork for your PR playbook and plan. 

And then it’s about making it happen. Here are some practical first steps to consider:

Map out the media landscape

Curate a list of media targets that includes mainstream outlets, specialized and niche publications, as well as influential newsletters and blogs. Develop a clear understanding of what the individual journalists are interested in and what their story formats are. 

Above all, it’s key to build relationships with the media – it’ll take time and effort, but it will be worth it. 

Leverage your data and proprietary insights

Take a close look at the insights and data that you can provide to anchor compelling news and story angles. Visualize data to help journalists quickly grasp what you’re trying to communicate — if it’s good, they’ll even amplify your reach by sharing it themselves!

Leverage your own comms channels

It’s now more important than ever to use your own channels and social media, especially as the earned media landscape grows more competitive, and media outlets deal with smaller teams.

Your communications platforms and formats give you the space to share your stories and content as you see fit. However, the challenge to stand out remains: only newsworthy stories, unique insights and relevant content will make your voice heard.

Communicate alongside your portfolio companies

A venture investor can only share so much news before they sound repetitive – most of your interesting stories will come from your portfolio. Share your companies’ progress, curate case studies, highlight what your companies do differently, and set up interviews featuring founder and investor POVs. 

Create high-quality visuals and assets

If content is king, his queen is the packaging. With the constant glut of content and messaging, the way stories are communicated is as relevant as the content itself. Help outlets and your social media team make your content stand out with infographics, cool videos, interactive graphs and illuminating charts.

Presence, profile and consistency are key 

Reputation is not built overnight. It is the result of consistent visibility and engagement with the ecosystem. Being seen in the right media and at industry events will create a halo effect of being perceived as a key player in the space. Create momentum around the opportunities that arise, stay agile, position yourself around news and trends, communicate with your colleagues to maximize PR opportunities.

Branding and PR can’t replace investment performance, but what they can do is amplify your reputation as an investor. In a competitive landscape, a strong brand will define who gets the first call when a game-changing startup is fundraising, and set the stage for successful conversations with LPs.

you might also like

Rift raises €4.6M for aerial reconnaissance platform
Fundraising 4 days ago

Europe’s defence technology sector is witnessing unprecedented investment momentum, driven by shifting geopolitical realities and increasing demand for autonomous surveillance solutions. At the forefront of this transformation sits Rift, a Paris-based startup that has just secured €4.6 million in Series A funding to build Europe’s first on-demand aerial reconnaissance network. The round was led by AlleyCorp, the New York-based venture firm known for backing enterprise technology companies. This investment signals growing transatlantic interest in European defence tech capabilities, particularly as NATO allies prioritise technological sovereignty and autonomous reconnaissance systems. AlleyCorp leads aerial reconnaissance funding round AlleyCorp’s decision to lead this round reflects a broader strategic shift among US investors towards European defence technology startups. The firm, which has previously backed companies like MongoDB and Paperless Post, sees significant potential in Rift’s approach to democratising aerial intelligence gathering across civilian and military applications. “Rift’s technology addresses a critical gap in the European surveillance market,” noted a spokesperson from AlleyCorp. “Their ability to deploy on-demand reconnaissance missions using autonomous systems represents exactly the kind of dual-use innovation we expect to define the next decade of defence technology.” The investment comes at a time when European governments are accelerating defence technology procurement, with the EU’s European Defence Fund allocating €8 billion for collaborative defence research and development programmes. This regulatory tailwind positions Rift advantageously within a market expected to reach €24 billion by 2027. Building Europe’s autonomous surveillance network Rift’s platform combines advanced drone technology with artificial intelligence to provide real-time reconnaissance capabilities across multiple sectors. Unlike traditional surveillance methods that require significant infrastructure investment, the company’s on-demand model enables clients to access aerial intelligence through a software-as-a-service platform. The startup plans to use the funding to expand its autonomous fleet and enhance its AI-powered analytics capabilities. With operations currently focused on France and Germany, Rift aims to establish coverage across major European markets by 2026, positioning itself as the continent’s primary alternative to US-based surveillance providers. “European organisations need surveillance solutions that comply with GDPR and other regional privacy regulations,” explained Rift’s CEO. “Our platform is built from the ground up with European data sovereignty in mind, something that resonates strongly with both government and enterprise clients.” This funding positions Rift to compete directly with established players like Palantir and Anduril, whilst offering European clients the regulatory compliance and data localisation they increasingly demand. As defence technology becomes increasingly intertwined with civilian applications, Rift’s European-first approach may prove to be its strongest competitive advantage.

energy infrastructure funding, grid technology investment, BESS funding
Fundraising 4 days ago

Europe’s energy infrastructure is undergoing its most significant transformation since electrification began. As renewable energy sources strain aging grid systems and electric vehicle adoption accelerates across the continent, Munich-based Delta Charge has secured €3.7 million to address critical gaps in energy storage and distribution. The funding round, led by Vireo Ventures and Rethink Ventures, positions the startup to capitalise on Europe’s urgent need for battery energy storage systems (BESS) and grid modernisation solutions. This investment reflects growing European investor confidence in energy infrastructure startups as the EU accelerates its transition to renewable energy sources. With the European Green Deal mandating carbon neutrality by 2050, the timing couldn’t be more strategic for Delta Charge’s market entry. Energy infrastructure funding attracts European climate tech investors Vireo Ventures and Rethink Ventures bring complementary expertise to Delta Charge’s growth trajectory. Vireo Ventures, known for backing transformative European climate technologies, sees Delta Charge as addressing fundamental infrastructure challenges that traditional utilities struggle to solve efficiently. Meanwhile, Rethink Ventures’ portfolio focus on sustainable technology solutions aligns perfectly with the startup’s mission to optimise energy distribution networks. “We’re witnessing unprecedented strain on European energy grids as demand patterns shift dramatically,” explains a Vireo Ventures partner familiar with the investment decision. “Delta Charge’s approach to battery energy storage systems offers the scalability and intelligence that Europe needs to maintain grid stability while integrating renewable sources.” The investor combination signals strong European institutional support for energy infrastructure innovation. Both funds have demonstrated expertise in scaling climate tech companies across fragmented European markets, providing Delta Charge with strategic value beyond capital injection. BESS technology targets European grid modernisation Delta Charge’s battery energy storage systems address acute European challenges that differ significantly from other global markets. The continent’s diverse regulatory frameworks, varying grid infrastructures, and ambitious renewable targets create unique technical requirements. The company’s technology optimises energy storage placement and management across these complex, interconnected networks. The €3.7 million funding will accelerate product development specifically for European market conditions and support expansion across key markets including Germany, France, and the Netherlands. Delta Charge plans to leverage regulatory tailwinds from the EU’s REPowerEU initiative, which prioritises energy independence and grid resilience investments. “European energy markets present both immense opportunity and distinct challenges,” notes Delta Charge’s leadership team. “Our BESS solutions are designed specifically for the regulatory complexity and infrastructure diversity that characterises European energy systems.” The startup’s technology addresses critical pain points including grid balancing during peak renewable generation periods and energy storage optimisation for commercial and industrial applications. With European electricity prices remaining volatile and grid stability concerns mounting, Delta Charge’s timing appears particularly astute. This funding round exemplifies the European venture capital community’s increasing focus on infrastructure-critical climate technologies. As European governments commit billions to energy transition initiatives, startups like Delta Charge are positioned to capture significant market opportunities whilst addressing urgent societal needs.

supply chain AI funding
Fundraising 4 days ago

European supply chain management is experiencing a fundamental shift as artificial intelligence transforms how companies orchestrate their logistics operations. The complexity of modern supply chains, exacerbated by recent global disruptions, has created unprecedented demand for intelligent automation solutions that can adapt to volatile market conditions. Logistica OS, a pioneering AI platform for supply chain optimisation, has secured €15 million in Series A funding to accelerate development of what it calls the “operating system for supply chains.” The round positions the company at the forefront of Europe’s burgeoning logistics technology sector, where traditional manual processes are rapidly giving way to AI-driven intelligence. Supply chain AI funding attracts European investors The funding round was led by prominent European venture capital firms, though specific investor details remain confidential at the company’s request. The investment reflects growing confidence in AI-powered logistics solutions across European markets, where regulatory frameworks like the EU AI Act provide clearer guidelines for enterprise AI deployment than in other regions. European investors have increasingly focused on supply chain technology following the pandemic-induced disruptions that exposed vulnerabilities in traditional logistics networks. The sector has attracted over €2 billion in European venture funding over the past 18 months, with AI-enabled platforms commanding premium valuations due to their ability to process complex, multi-variable optimisation problems in real-time. “The European market presents unique advantages for supply chain AI deployment,” noted one investor familiar with the deal. “Regulatory clarity, combined with sophisticated manufacturing bases across Germany, France, and Northern Europe, creates ideal conditions for enterprise AI adoption in logistics.” Building the AI operating system for European supply chains Logistica OS differentiates itself by treating supply chain management as a unified software platform rather than a collection of discrete tools. The company’s AI system integrates inventory management, demand forecasting, transportation optimisation, and supplier relationship management into a single intelligent interface that learns from historical patterns and market signals. The platform addresses specific challenges facing European manufacturers, including complex cross-border regulations, fragmented supplier networks spanning multiple countries, and the need to balance cost efficiency with sustainability mandates increasingly required by EU legislation. Unlike American competitors focused primarily on scale, Logistica OS emphasises precision and compliance. “We’re not just digitising existing supply chain processes – we’re reimagining how companies think about logistics intelligence,” explains the company’s leadership team. “Our AI doesn’t replace human decision-making; it amplifies it by processing thousands of variables that would be impossible to track manually.” The €15 million will primarily fund product development and European market expansion, with plans to establish offices in key manufacturing hubs across Germany, France, and the Netherlands. The company also intends to strengthen its AI research capabilities and expand integration partnerships with major European enterprise software providers. This funding milestone signals Europe’s growing sophistication in enterprise AI applications, moving beyond consumer-facing products to tackle complex B2B challenges. As supply chain complexity continues increasing, platforms like Logistica OS represent the next evolution of how European businesses will compete globally through intelligent automation.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.