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My Cooking Box: Italian cuisine in one meal kit

Founded in 2015 by Chiara Rota, My Cooking Box is an Italian startup that blends the rich heritage of Italian cuisine with the convenience of modern meal kits. Inspired by foreign visitors’ desire to recreate Italian dishes at home, the startup developed meal kits that allow anyone, regardless of their cooking experience, to easily prepare iconic Italian meals.

italian meal kit

The Unique Offering: My Cooking Box

My Cooking Box is not just another meal kit; it’s a carefully curated experience. Each box contains all the ingredients, perfectly portioned and 100% Made in Italy, to cook a traditional Italian dish. The recipes, crafted by renowned chefs, are designed to be easy to follow, ensuring that anyone can enjoy the rich culinary heritage of Italy in their kitchen. “Our mission is to offer a product that allows people to appreciate the culinary richness of Italy,” says the team. The long shelf-life of the ingredients also adds a practical element, making it convenient for consumers to enjoy a gourmet meal whenever they choose.

A Young, Dynamic Team from Bergamo

The team behind My Cooking Box operates from Bergamo, a picturesque city near Milan. This young, driven group of professionals is passionate about spreading the flavors of Italy across the globe. Their energy and commitment are key to the brand’s success, as they work tirelessly to innovate and expand the reach of their product. “We want to make a difference and bring our brand to succeed worldwide,” the team explains, showcasing their ambition and dedication.

italian meal kit

Expanding Horizons: Revenue Models and Market Reach

The company’s revenue model is diversified across B2B and B2C channels. Direct-to-consumer sales are driven through its proprietary e-commerce platform and major online marketplaces. On the B2B side, it focuses on partnerships with international supermarket chains and importers, particularly in North America, its largest market. “We are looking to grow the brand and increase awareness,” the team notes, as it sets its sights on expanding into new markets.

A Launchpad for Growth for Italian Meal Kit

My Cooking Box sees the SIAL Startup Village event as a crucial opportunity to elevate its brand. They aim to connect with key players in the European and U.S. supermarket sectors, securing partnerships that will help them scale. “We expect to gain solid leads from European and U.S. supermarket chains,” the team says, emphasizing the importance of this event in their growth strategy.

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italian meal kit

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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