Sesame Summit 2026 – application open

KING Konjac: Low-calorie sushi rice alternative

In the world of sushi, KING Konjac is making a big splash. Based in Finland, this food tech startup has created a low-calorie sushi rice alternative made from konjac — a traditional Japanese root known for its high fiber and low-calorie properties.

KING Konjac’s product offers a healthier, planet-friendly alternative that’s designed to appeal to sushi lovers and health-conscious consumers alike.

“Our goal is to introduce something truly delicious, healthier, and more sustainable to the sushi industry,” says the founder, Sami Gauffin.

Why KING Konjac chose a sushi rice alternative

The team at KING Konjac saw an opportunity to make sushi healthier without compromising on flavor or quality. Traditional sushi rice, while delicious, can be high in calories and carbohydrates.

KING Konjac’s solution? A low-calorie, high-fiber alternative that brings the nutritional benefits of konjac to sushi, creating a product that’s perfect for macro-conscious individuals, everyday sushi lovers, and those seeking a lighter option.

“We wanted to address the growing demand for healthier food choices without sacrificing taste,” shares Sami. By replacing rice with a konjac-based ingredient, KING Konjac offers a unique way to enjoy sushi that’s both delicious and aligned with today’s wellness trends.

blank
📸: KING Konjac

The journey behind the name: why KING Konjac?

Choosing the name “KING Konjac” was both strategic and symbolic. The word “king” emphasizes the premium quality of their product, while “konjac” highlights the unique ingredient at the heart of their innovation. “The name is a playful nod to ‘King Kong’ — just as King Kong was a giant in cinema, KING Konjac aims to be a giant in the sushi world,” explains the founder.

This name choice is part of the startup’s intellectual property strategy, securing a strong brand identity that resonates with consumers and stakeholders. It’s a bold statement that reflects their commitment to creating the best, most innovative rice alternative for sushi.

Innovating with Konjac: from noodles to sushi

The idea for KING Konjac’s product came from the founder’s 10 years of experience working with konjac in the form of traditional shirataki noodles. Recognizing the versatility and health benefits of konjac, the team set out to bring this ingredient into the sushi industry.

“We’ve seen how popular shirataki noodles are for their low-calorie, high-fiber properties,” the founder explains, “so we thought, why not bring that same benefit to sushi?”

After a year and a half of intensive product development, they perfected a texture and taste that sushi lovers would appreciate, making konjac a viable and delicious replacement for sushi rice.

blank
📸: KING Konjac

The power of teamwork: expertise behind KING Konjac

At KING Konjac, the team’s collective experience spans food technology, product development, and sustainability.

The team includes two engineers, Touko and Mirza, who collaborated with Sami on a previous venture, and Make-San, known as “Finland’s Sushi Emperor” for his expertise in Japanese sushi and ingredients.

“Make-San has been importing authentic Japanese sushi rice and ingredients for years and employs Japanese sushi chefs,” Sami Gauffin says.

Sustainable, planet-friendly ingredients for a new era of sushi

One of the key drivers behind KING Konjac’s low-calorie sushi rice alternative is sustainability. Traditional rice production can have significant environmental impacts, including high water usage and greenhouse gas emissions. Konjac, on the other hand, is a more eco-friendly crop with a lower environmental footprint.

blank
📸: Sesamers

Meeting the demand for healthier and macro-friendly options

Today’s consumers are increasingly health-conscious, and KING Konjac’s product fits perfectly into this trend. The konjac-based rice alternative is low in calories, high in fiber, and ideal for a variety of diets, from low-carb to gluten-free.

“Our product appeals to macro-conscious individuals and those who simply want to enjoy sushi without the added calories,” the founder shares.

This focus on health and wellness makes KING Konjac an attractive option not just for sushi lovers, but also for those who are looking to maintain a balanced diet.

A perfect fit for the sushi industry and beyond

KING Konjac’s target audience includes sushi restaurants, cafes, food trucks, and catering services, as well as health-conscious individuals.

Their product’s ability to maintain quality at room temperature makes it suitable for a range of businesses looking to offer fresh, high-quality sushi options.

“We want to reach anyone who loves sushi and cares about their health and the planet,” says the founder. In addition to direct sales to sushi restaurants and retailers, KING Konjac has plans to license their patented production technology, enabling even broader distribution of their product.


Want to stay ahead in the event industry? Follow Sesamers on LinkedIn and Instagram, and subscribe to our newsletters for the latest insights, tips, and event news.

you might also like

Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.