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CURIUS: Redesigning the Beverage Industry

CURIUS, a Swiss startup founded in 2021, is revolutionizing the beverage industry with its innovative design and functionality. Their “StayCurius” tagline reflects their drive to challenge the status quo and find better solutions. Using design to solve problems, the company is changing how beverages are presented and consumed, tackling long-standing industry inefficiencies.

beverage industry
📸:CURIUS

Why Choose the Name CURIUS?

For CURIUS, the name is more than just a brand; it’s a philosophy.”Curiosity is our driving force,” says the team. “We’re not afraid to ask ‘why’ and ‘what if.'” This inquisitive approach is deeply embedded in the company’s DNA, driving it to push boundaries and create products that challenge conventional industry norms. Mats Olsson, Co-Founder of CURIUS, emphasizes, “By fostering a culture of curiosity, we uncover new opportunities and innovate beyond the ordinary.”

Innovative Solutions Through Design

CURIUS was founded to use design to address inefficiencies in the beverage industry. “Design is at the core of our products, solving inefficiencies long accepted as norms,” says Olsson. This commitment to design-driven problem-solving allows the company to stand out with unique, consumer-friendly products. From enhancing aesthetic appeal to addressing functional issues, CURIUS creates visually appealing and highly efficient products.

A Team Built on Experience and Diversity

The Founders of CURIUS—Alexander Curiger, Mats Olsson, and Juan Carlos Maroto Jara—first met in 2010 while launching Gin Mare, a premium gin brand. With over 50 years of combined experience, they work remotely from Zurich, London, and Madrid. Their diverse backgrounds and global networks allow them to tackle challenges from different angles. “With our experience and network, we challenge the status quo and offer fresh perspectives,” the team says.

Targeting Discerning Drinkers

CURIUS isn’t just targeting any consumer. “Our products are for discerning drinkers bored with average drinks,” says Maroto Jara. The company creates premium beverages with unique designs and real purpose, targeting sophisticated drinkers who value quality and originality. Their visually striking products, therefore, cater to consumers who seek more than just good taste.

beverage industry
📸:CURIUS

Setting New Standards in the Premium Beverage Sector

In a market of established players, CURIUS stands out with its innovative, space-saving squared bottle design, which “saves over 80% of space,” the team explains. This design boosts efficiency and strengthens the product’s visual identity. Tapping into trends like Aperitivo and adult soft drinks aims to cater to those seeking new flavors and non-alcoholic options. With MATCH Tonic Water, they are ready to meet the growing demand for healthier, premium drinks.

Strategic Growth and Market Expansion

Since its launch in October 2023, CURIUS has made remarkable progress in the global market. “We’ve secured 20 markets for export, mainly covering the EU, and several key listings in Corte Inglés, Manor, Carrefour, Movenpick, and Globus,” the team reveals. In 2024, they plan to expand into Australia, Mexico, and the USA to reach €4.5 million in turnover. The company actively seeks new distribution partners by participating in events like SIAL Startup Village, aiming to boost global exposure.

Driving Forward with Passion

What keeps the CURIUS founders awake at night? “Boosting brand exposure and creating buzz around MATCH Tonic Water,” they say. Their passion for expanding the brand drives them constantly. “The same reasons that keep us awake at night motivate us each morning,” they add. Despite rapid growth, the team remains dedicated to innovation, focusing on design and efficiency, positioning CURIUS as a major player in the premium beverage market.

beverage industry
📸:CURIUS

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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