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Connecting Food: The Power of Blockchain in the Agri-Food Supply Chain

Transparency and traceability have become critical in the complex world of agri-food supply chains. Connecting Food, a French startup founded in 2016, aims to address these challenges by offering a blockchain-powered SaaS platform that centralizes and simplifies data collection, providing real-time visibility and compliance for food suppliers and manufacturers. With its innovative solution, Connecting Food has attracted key players across the industry. It helps them ensure product compliance with European and U.S. regulations while improving accuracy and security throughout their supply chain.

Agri-food supply chain
📸: Connecting Food

From Mars and Nestlé to Blockchain Innovation

The idea behind Connecting Food came from the hands-on experience of its Co-Founders, Maxine Roper and Stefano Volpi. Both have worked for over 20 years at top-tier food companies like Mars, Nestlé, Danone, and Avril. “At Mars and Nestlé, we saw firsthand the challenges of connecting supply chain data to meet legal and quality standards,” said Roper. This led them to leave their C-level roles and launch Connecting Food to revolutionize data management in the agri-food sector.

Why “Connecting Food”?

The startup’s name, “Connecting Food,” perfectly embodies its mission. According to the Co-Founders, the company “connects the dots” between the many actors in the agriculture and food industries. By doing so, the platform increases visibility and transparency, allowing businesses to track products from farm to fork.”We bring greater visibility into supply chains by connecting all industry actors that source from agriculture. Our platform ensures compliance with both European and U.S. regulations while increasing accuracy and security,” explained Volpi.

A Strong Team with Diverse Expertise

Connecting Food’s team is its greatest asset. It combines Tech expertise with deep industry knowledge. Based in Paris, the team works from the heart of one of Europe’s leading hubs for innovation.”Our team brings together technology, data, and industry experience. From ex-Deezer engineers to experts in food safety testing from Eurofins, we’ve built a unique blend of talent,” said Volpi. The team also includes professionals from Carrefour, BCG, and Bearing Point, adding depth to its sales, customer success, and data management operations.

Targeting the Entire Agri-Food Ecosystem

Connecting Food works with various clients at every stage of the agri-food supply chain, including retailers like Migros, branded manufacturers like Barilla and General Mills, and farming groups like Axereal.“Our platform enables clients to gain visibility, precision, and compliance in their supply chain operations,” Roper explained. With increasing demand for more transparency and compliance, especially in the face of a growing regulatory landscape, The company’s value proposition continues to grow.

Agri-food supply chain
📸: Connecting Food

Standing Out from the Competition

In the competitive landscape of supply chain management platforms, Connecting Food distinguishes itself through its unique focus on agrifood. While competitors offer similar services, they excel in centralizing cost-efficient, comprehensive data for supplier assessment and product monitoring. “Our expertise in agri-food and precise data management set us apart in ensuring transparency and traceability,” said Volpi. This unique capability allows the company to better serve its clients’ needs while maintaining cost-efficiency.

Revenue Model and Traction

Connecting Food generates revenue through a subscription-based model. It offers various modules for data management, digital auditing, and product monitoring, allowing clients to select the services they need to improve their supply chain operations. The company has gained traction by securing contracts with major retailers, manufacturers, and farming groups, highlighting its growing influence in the agri-food industry.

Looking Ahead: Goals for 2024

After raising an €11 million Series A and receiving financing from the European Commission, Connecting Food is preparing for a significant growth phase. The company aims to raise equity by the end of 2024 to enhance its technology and expand services. “Our goal for 2024 is to scale our platform and explore new growth opportunities in the agri-food sector,” said Roper, as the team focuses on expanding its client base and meeting the rising demand for transparency and compliance in supply chains.

Why SIAL Startup Village?

Participating in SIAL Startup Village offers Connecting Food a valuable opportunity to network and showcase innovations to key agri-food decision-makers while engaging with current clients and strengthening its market position. “SIAL is one of the most important trade shows for food and beverage.” It offers us the chance to meet key decision-makers and showcase the latest innovations in supply chain management,” said Volpi.

Agri-food supply chain
📸: Connecting Food

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London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. 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