We are building a product that makes it possible for FMCG (Fast-moving consumer goods) brands to optimize shelves based on micro-located data on consumers' needs and preferences. Our mission is to help our customers understand the reasons behind consumer choice to boost sales and profit. Retail stores lose value every day as those are not optimally designed. This is due to a lack of real-world customer understanding. Traditional ways of managing store space, layout and assortment rely on sales data and consumer survey insights. This is just not enough.
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