FLTRD makes the healthy choice the easy choice with a scanning app that scores products & gives healthy recommendations
FLTRD is on a mission to make the healthy choice the easy choice. While chronic diseases are increasing, there is significant proof they can be prevented by healthier lifestyle- and food choices. Identifying healthy products in the supermarket is, however, challenging, due to misleading claims and the fact that more than 70% of the products in the supermarket are ultra-processed. FLTRD’s scanning app helps people making healthy food choices by means of a personalized health score and healthy product recommendations. Since FLTRD eventually aims to accelerate a healthy supermarket, we also help Healthy brands find their target audiences. FLTRD is founded by Anke Kuik (CEO and 2nd time co-founder, successful exit) and Laurens Janssen (CTO, ex-Picnic, ex-Crisp).
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