Sesame Summit 2026 – application open

Best SaaS events and conferences in 2022

Upcoming Events

October

SaaStock

October 17-19 – Ireland
Join 5,000+ SaaS founders, execs and investors as they come together to learn from industry experts, get hot leads, fill up their calendars with business development opportunities, and connect with their peers.

November

Web Summit

November 1-4 – Portugal
At a time of great uncertainty for many industries and, indeed, the world itself, Web Summit 2022 will gather the founders and CEOs of technology companies, fast-growing startups, policymakers, and heads of state to ask a simple question: Where to next?

SAAS NORTH

November 16-17 – Canada
Since 2016, SAAS NORTH has been recognized as one of Canada’s main hubs for rapidly-scaling SaaS founders and their teams. This event is where Canada’s largest in-person communities of SaaS executives, investors, founders & entrepreneurs will meet in the fall.

Slush

November 17-18 – Finland
If this is your first time hearing about this event, all you really need to know is that Slush 2022 is about connecting founders with what and whom they need while building a new, inclusive, and more purposeful culture of entrepreneurship.

On-Demand

SaaStock EMEA

Achieve scalable growth from EMEA via this growth-focused conference for SaaS founders & their teams on the journey from $0.1 to $10M ARR.

Adobe Summit

Learn and be inspired at any time with more than 200 sessions on demand.


Past Events

April

TECHSPO New York

April 21-22 – USA
This 2-day tech expo brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.

SaaS Connect

April 27-28 – USA
Join this 10th annual SaaS partnership conference to meet, network, learn from, and close deals with business development, partnership, marketing, platform, reseller, channel and distribution experts across SaaS.

May

TECHSPO Toronto

May 12-13 – Canada
This 2-day tech expo will bring together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.

June

SaaStr Europa 2022

June 7-8 – Spain
Join 2,500 other SaaS-lovers in the heart of Barcelona to learn the playbook on how to go from $0 to $100m ARR with less stress and more success.

SummerSaaS

June 9 – Virtual
SummerSaaS is an online event for seed stage SaaS companies from Emerging Europe, Finland and Israel. This year, a new pitch track for tech startups operating in Ukraine will be organized, and with attendees choosing the price to pay for their tickets, all the proceeds will be donated to the winner of the pitch competition!

B2B Rocks 2022

June 9-10 – France
This year’s main B2B Rocks event is the culmination of the SaaS community’s online activities and content; gathering 1,500 entrepreneurs, investors and executives for a 2-day face-to-face conference giving internationally-focused SaaS leaders access to the people and ideas shaping the industry.

Dublin Tech Summit

June 15-16 – Ireland
One of Europe’s fastest growing Tech conferences, DTS sits at the heart of the international tech scene with Dublin now the EMEA base for some of the biggest global tech companies.

Viva Technology

June 15-18 – France
Acting as a global catalyst for digital transformation and startup growth, VivaTech attracts some of the best innovation actors to ignite positive change in business and society.

September

SaaStr Annual

September 13-15 – USA
Get ready for specific, SaaStr-style actionable advice and learnings to help grow your business from $0 to $100M ARR with less stress and more success. No commercials, no paid content, no boring panels.


Not seeing your favorite SaaS event on this list?

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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