Sesame Summit 2026 – application open

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Elizabeth Angel

Highlights:

1. The birth of Bioharmonize

Elizabeth opens up about the personal health journey that led her to co-found Bioharmonize, an invite-only community of global leaders, cross-pollinating novel emerging technologies in health, art and music. She shares how her experience of a health crisis, undiagnosed by traditional medical approaches, inspired her to find new ways of understanding and addressing her own health issues. This challenging journey led her to the world of digital health, where she discovered the potential of data-driven insights to transform personal health management.

2. Digital health as a tool for empowerment

Elizabeth firmly believes in the empowering potential of digital health. As she points out, health data can act as a powerful tool for individuals to understand their bodies and take control of their health. This is particularly beneficial in cases where traditional medical approaches fail to diagnose or address health issues. Elizabeth’s personal experience with digital health helped her understand her health challenges and take proactive steps to improve her wellbeing.

3. Biohacking to unlock full potential

Elizabeth touches on the world of biohacking, exploring questions like “what does it entail? What falls under this domain?” She argues how at the heart of the biohacking community is the shared principle of “taking responsibility for your own life.” She shares her own journey in becoming a key member of this global community, advocating that through a combination of understanding our own biology and using techniques or technology we can live to our fullest potential in life.

4. The role of events in the path of discovery

Elizabeth emphasizes the value of events in her work and her journey. She sees events as a platform for both connecting with people and discovering niche technologies in the health tech field. She highlights the importance of being genuine, sincere, and of service to others when attending these gatherings. “There is so much noise in the world, and so many people out to get something. So when you show up at an event, or any space in your life, and if you show up to be of service […] it puts you ahead of everybody.” Elizabeth believes that this approach sets the stage for meaningful connections, fruitful collaborations, and is the reason for the extensive size of her professional network.

5. Bioharmonize’s future plans

Driven by Elizabeth’s conviction that everyone deserves access to better health, Bioharmonize is poised to revolutionize the digital health space. Their upcoming product, a wearable that measures biometrics and provides valuable health insights, is an exciting step towards their mission of democratizing health knowledge and empowering individuals to take control of their health.

Elizabeth’s journey to digital health, and her insights into the potential of this rapidly growing field, provide food for thought for anyone interested in health, technology, or the intersection of the two. It underscores the transformative potential of technology in helping individuals understand and manage their health, and the power of events and genuine connections in driving this transformation.

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Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

Events + 1
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