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Josefiina Kotilainen

From Coffee Runs to CFO: Josefiina’s Slush Ride

Josefiina Kotilainen’s journey from a volunteer at Slush to its CFO is a testament to the power of ambition and hard work. As a student in 2013, she entered the startup arena, taking on roles that ranged from construction to stage assistance. This hands-on experience laid the groundwork for her ascent to a pivotal role at Slush, illustrating how grassroots involvement can be a launchpad to leadership in the startup world.

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Josefiina as a panelist at SLUSH – 📷 LinkedIn

Venture Capital Vibes with Josefiina

Post-Slush, Josefiina transitioned into the venture capital sector, embracing a new challenge with enthusiasm. She played a crucial role in founding Maki.vc in Finland, focusing on early stage founders with scientific advances and customer understanding that looks beyond convention. “I absolutely love it,” she says about her experience working with founders, highlighting her dedication to nurturing innovative startups and leveraging technology for global betterment.

At the Helm of Finland’s Startup Foundation

As the CEO of Startup Foundation,  Josefiina is more than an operational leader; she’s a visionary. Her ambitious goal for Finland’s startup ecosystem aims to see 100 startups each achieving €100 million in revenues by 2050. This objective reflects a comprehensive strategy to elevate Finland as a major player in the global startup landscape. She shares her conviction that startups are the most obvious solution to changing the word, given their flexibility and adaptable nature during formative years, and their ability to quickly transition to scaleups.

Josefiina: The Student Startup Champion

Josefiina places significant emphasis on the role of universities and entrepreneurship societies in fostering a vibrant startup culture. She advocates for the involvement of students in the startup ecosystem, recognizing their potential to drive significant societal and environmental change. “10 percent of all of the students in Finland have some kind of connection to the ES world,” she notes, underlining the impactful role these societies play in nurturing the next generation of entrepreneurs.

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Josefiina on stage at SLUSH – 📷 LinkedIn

More Than Startups: Josefiina’s Immigration Reform Rally

Recognizing the importance of a diverse talent pool for achieving the ambitious goals of the Startup Foundation, Josefiina actively supports immigration reform. By advocating for policies that attract global talent to Finland, she highlights the critical need for an inclusive and supportive startup ecosystem. “We need more talent here in Finland…that’s essential,” she asserts, pointing to the intersection of entrepreneurship and policy as key to the future success of Finland’s startup ecosystem.

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Fundraising

As artificial intelligence transforms the financial services landscape, cybercriminals are exploiting these same technologies to orchestrate increasingly sophisticated scams against banking customers. This evolving threat has created a pressing need for advanced security solutions tailored to the European financial sector’s unique regulatory environment. Falkin, a London-based fintech security startup, has secured €1.8M ($2M) in seed funding led by TriplePoint Ventures to develop AI-powered fraud prevention tools specifically designed to protect European bank customers from next-generation scam attacks. The round positions Falkin at the forefront of a rapidly evolving cybersecurity market where traditional rule-based systems are proving inadequate against AI-enhanced threats. TriplePoint Ventures backs fintech security innovation TriplePoint Ventures’ investment in Falkin reflects the venture firm’s strategic focus on infrastructure technologies that address critical pain points in financial services. The Silicon Valley-based investor has built a reputation for backing companies that provide essential plumbing for the digital economy, making Falkin’s anti-fraud platform a natural fit for their portfolio thesis. “The sophistication of AI-powered scams has reached a tipping point where traditional fraud detection methods are no longer sufficient,” said a TriplePoint Ventures partner. “Falkin’s approach to real-time threat detection using machine learning represents the next evolution in financial security technology.” The investment comes at a time when European banks face mounting pressure from regulators to enhance customer protection measures, particularly around digital fraud prevention. The EU’s revised Payment Services Directive (PSD2) and upcoming AI Act create both compliance challenges and market opportunities for specialised security providers like Falkin. European banks embrace AI-driven fraud prevention Falkin’s platform utilises advanced machine learning algorithms to analyse transaction patterns, customer behaviour, and communication channels in real-time, identifying potential scam attempts before they can cause financial damage. The company’s European focus allows it to navigate the continent’s complex regulatory landscape while addressing the specific fraud vectors targeting UK and EU banking customers. “We’re seeing a fundamental shift in how fraudsters operate, with AI enabling them to create highly personalised and convincing scam campaigns at scale,” explained Falkin’s CEO. “Our platform is built specifically for the European market, where banks need solutions that balance robust security with strict data protection requirements.” The startup plans to use the funding to accelerate product development and expand its commercial partnerships with tier-one European banks. Falkin’s go-to-market strategy focuses initially on the UK market before expanding across the EU, leveraging existing relationships with financial institutions seeking advanced fraud prevention capabilities. This funding round signals growing investor confidence in European fintech security solutions, particularly those addressing the intersection of AI, fraud prevention, and regulatory compliance. As cybercriminals continue to weaponise artificial intelligence, startups like Falkin are positioned to become critical infrastructure providers for the European banking sector’s digital transformation.

Fundraising
Fundraising

The European hospitality tech sector is experiencing unprecedented consolidation as traditional hotel management systems struggle to meet post-pandemic digitalisation demands. At the centre of this transformation sits Amenitiz, the Madrid-based property management platform that has quietly built Europe’s fastest-growing hotel tech ecosystem. The company has secured €38.9 million in new funding from Oyster Bay, positioning itself to capture the fragmented €12 billion European hotel software market. This substantial injection brings Amenitiz’s total raised capital well beyond the €50 million mark, validating its aggressive expansion strategy across 15,000 hotels processing €3 billion in annual bookings. For European investors, this represents a rare opportunity to back a genuine challenger to US-dominated hospitality giants like Oracle and Salesforce. Hotel tech funding attracts strategic European capital Oyster Bay’s leadership of this round signals sophisticated European capital’s appetite for B2B software plays with clear unit economics. The London-based fund, known for backing enterprise software across fragmented European markets, sees Amenitiz as uniquely positioned to consolidate the hotel management space. “European hospitality has been chronically under-served by legacy American software that doesn’t understand local market nuances,” notes the investment thesis. What distinguishes this deal is the strategic focus on European expansion rather than Silicon Valley-style growth-at-all-costs. Amenitiz has methodically built market-leading positions in Spain and France before expanding to Italy, Germany, and the UK. This patient, market-by-market approach resonates with European investors who understand the complexity of cross-border B2B sales in regulated industries. The funding validates Amenitiz’s thesis that European hoteliers need purpose-built solutions designed for local regulations, payment systems, and operational requirements. Unlike US competitors, Amenitiz has embedded GDPR compliance, multi-currency support, and local tax integrations from day one. Platform strategy targets European hospitality digitalisation Amenitiz’s product differentiation lies in its integrated approach to hotel operations, combining property management, channel management, and direct booking capabilities in a single platform. This contrasts sharply with the fragmented solutions typically deployed across European hotels, where operators juggle multiple vendors for basic functions. “We’re not just another PMS,” explains CEO Javier Delgado. “We’re building the operating system for European hospitality, designed specifically for the complexity of multi-market operations.” This vision addresses a genuine pain point: European hotel groups operating across different countries face a nightmare of disparate systems, currencies, and regulatory requirements. The €38.9 million will accelerate product development in areas where European hotels have specific needs: advanced analytics for RevPAR optimisation, integrated sustainability reporting for EU taxonomy compliance, and AI-powered demand forecasting adapted to European seasonality patterns. Amenitiz is also expanding its marketplace of third-party integrations, creating a platform play that could mirror successful European B2B marketplaces like Klarna or Adyen. This funding positions Amenitiz as the European answer to American hospitality software dominance. With robust unit economics, proven market expansion capability, and deep understanding of European operational complexity, the company is well-positioned to capture the ongoing digitalisation of Europe’s €200 billion hospitality sector. For European tech, it represents exactly the kind of patient, strategic B2B scaling that builds lasting competitive advantages.

Fundraising
Fundraising

European hospitality tech is experiencing unprecedented growth as digitalisation accelerates across fragmented hotel markets. While US players dominate global conversations, European startups are carving distinctive niches by addressing regulatory complexity and diverse market needs that American solutions often overlook. Spanish hotel technology platform Amenitiz has secured €38.9 million in funding to expand its European footprint, having already connected over 15,000 hotels across the continent and processed €3 billion in bookings. The round positions the Valencia-based company to capitalise on the sector’s digital transformation whilst European hotels seek alternatives to dominant American booking platforms. The funding demonstrates renewed investor confidence in European hospitality technology, particularly solutions designed for the continent’s diverse regulatory landscape and fragmented market structure. Hotel tech funding reflects European market dynamics Fasanara Capital led the investment round, recognising Amenitiz’s unique position in addressing European hotels’ specific challenges. Unlike US-focused solutions, Amenitiz has built its platform to navigate varying data protection requirements, multiple currencies, and diverse booking behaviours across European markets. “European hotels face fundamentally different operational challenges than their American counterparts,” notes industry observers. “From GDPR compliance to managing multiple languages and payment methods, solutions need European DNA to truly serve this market.” The investment reflects broader European venture capital appetite for B2B software addressing continental market specifics. Fasanara’s involvement suggests institutional recognition that European hospitality tech can challenge American incumbency through localised innovation rather than direct competition. With €3 billion in processed bookings across 15,000 hotels, Amenitiz has demonstrated significant traction in markets where international players often struggle with regulatory compliance and local market nuances. Platform expansion targets European hotel digitalisation Amenitiz’s comprehensive suite addresses property management, direct bookings, and revenue optimisation—critical areas where European independent hotels seek alternatives to commission-heavy international platforms. The company’s approach reflects understanding of European hotel ownership patterns, where family-run properties and small chains dominate rather than large corporate entities. The funding will accelerate product development focused on European market requirements, including enhanced multi-language support, local payment integration, and compliance tools for evolving EU digital services regulations. This European-first approach contrasts sharply with international competitors retrofitting American solutions for European markets. “We’re building specifically for European hotels’ reality—diverse markets, complex regulations, and the need for technology that enhances rather than replaces human hospitality,” the company emphasises in its growth strategy. The Valencia-based team plans significant hiring across European tech hubs, capitalising on the continent’s growing pool of enterprise software talent whilst maintaining proximity to key hotel markets across Spain, France, and Italy. This funding round signals European hospitality technology’s maturation, moving beyond simple digitisation toward sophisticated platforms that understand continental market complexity. For European hotels seeking technological independence from American platforms, Amenitiz represents a compelling domestic alternative with genuine European market understanding.

Fundraising

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