Matt C Smith’s professional journey began in venture capital at Condé Nast’s corporate venture fund, where he worked with high-growth companies like Farfetch and Vestiaire Collective. This experience gave him critical insights into business strategy and scaling, preparing him for future ventures.
The Lunicorn: A Pivot to Success
After his time in venture capital, Matt founded The Lunicorn, a media brand focused on technology and entrepreneurship. Initially pivoting to white-label content for companies like Microsoft and Danske Bank, The Lunicorn grew into a multi-million dollar business. However, Matt sold the company early in the pandemic, only to buy it back a year after the buyer’s strategy shifted. This rare move highlights Matt’s adaptability and strategic thinking.
Olympic Aspirations: Applying Entrepreneurial Drive to Sports
In a new venture, Matt began training for the Winter Olympics in cross-country skiing, seeing it as a startup-like challenge. By leveraging the same discipline and focus he used in business, Matt is on track to compete in the World Championships.
Storytelling as a Tool for Entrepreneurs
Matt emphasizes the importance of storytelling in business, calling it “story selling.” His ability to communicate his journey has made him a sought-after speaker and coach. His advice to founders is always to pitch and recognize opportunities in every conversation.
Find Matt on:
LinkedIn: Matt C Smith
Website: mattcsmith.com
Find Ben on:
LinkedIn: Ben Costantini
Twitter/X: @bencostantini
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