Beatriz Jacoste, director of KM ZERO Food Innovation Hub, a Valencia-based organization, is on a mission to transform the way we think about food. In this episode, we explored her journey, her vision for a sustainable future of food, and the steps we can take to get there.
The full episode is available on YouTube:
Driven by Impact
Having originally studied diplomacy, Beatriz discovered her interest in the food sector while volunteering at a food bank. As she put it, “Food is the most important and impactful sector in the world.”
Building a Community of Food Heroes
KM ZERO is more than a think tank; it’s a global hub for food change-makers. The community includes scientists, farmers, entrepreneurs, and investors, all united to create systems that deliver tasty and sustainable food without depleting our planet’s resources. “We believe they are saving the world through food,” Beatriz said.
Innovative Trends Shaping the Future
Beatriz highlighted cutting-edge trends including molecular farming, which could allow proteins to be grown directly in bananas. She also emphasized the importance of “less sexy” innovations like soil regeneration. “We’ve lost 40% of nutrients in the last 30 years. Technologies that help recover soil health excite me the most,” she noted.
Educating the Next Generation
KM ZERO’s Gastro Genius program engages children with food-related challenges to educate them on sustainable nutrition and inspire them to become change-makers. According to Beatriz, this is essential for driving long-term change: “If we don’t work with civil society, innovations won’t stick.”
Events as Catalysts for Collaboration
From summits like f_talks to initiatives in Latin America, KM ZERO leverages events to bring stakeholders together, bridging gaps between startups, corporates, and policymakers. Beatriz believes these gatherings are essential: “We don’t just want to inspire; we want to influence.”
Find Beatriz on:
LinkedIn: Beatriz Jacoste Lozano
Twitter/X: @BeatrizJacoste
Find Ben on:
LinkedIn: Ben Costantini
Twitter/X: @bencostantini
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