Sesame Summit 2026 – application open

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Adrienne Jan on AI and Product Management at VivaTech 2024

At VivaTech 2024, Adrienne Jan, Chief Product Officer at Scaleway, shared invaluable insights on Product Management in AI. From her international career journey to leading a diverse team and tripling product development velocity, Adrienne’s experience offers a comprehensive view of the evolving landscape of AI and product strategy. Her expertise highlights the importance of innovation, pragmatism, and creativity in successfully managing AI products in a competitive market.

Journey to Becoming a Chief Product Officer

Adrienne Jan shared her career trajectory, starting from Orange to becoming Scaleway’s Chief Product Officer. Her journey took her from France to California and back, working with startups and major companies like AEG. She emphasized the importance of international experience, saying, “Go work abroad. It gives you a lot of interesting insights on cultural differences and how they also affect the way our products are used.”

The Role of Diverse Teams in Product Development

Adrienne highlighted the significance of her diverse team at Scaleway. The team consists of product managers, designers, tech writers, product marketers, and UX researchers. She explained, “Product managers are in charge of implementing the product strategy and working with the engineering team to build the product.” She stressed the importance of each role in creating successful products.

Triple the Velocity in Product Development

One of Adrienne’s notable achievements at Scaleway was tripling the velocity of product development. She explained that this rapid development is crucial for competing with major American cloud providers. “We’re going to probably launch 30 new products this year,” she stated, emphasizing the need for speed and efficiency in bringing products to market.

AI Innovations and Partnerships

Adrienne discussed Scaleway’s partnership with the French AI company H, providing a supercomputer of GPUs for training large AI models. She noted the importance of European innovation, stating, “Not all of AI is American or Chinese. There’s a lot of opportunity for Europe to have a strong positioning with great engineers and a lot of innovation.”

The Future of AI in Product Management

Adrienne is optimistic about AI’s role in product management, believing it will automate routine tasks and allow for more focus on creativity and innovation. She advised future product managers to be pragmatic and take risks, saying, “Our job is creating products, and that requires human intelligence in terms of strategy and positioning.”

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Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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