Sesame Summit 2026 – application open

Upcoming Mobile App Dev Events

App Growth Masterminds Seattle 2022

July 28 – USA
App Growth Masterminds Seattle is not like their regular App Growth Summits. This new, more intimate format has been very popular because it’s one part idea exchange, one part brainstorming, and all-around fun! All while creating connections in a new, fresh, and positive environment conducive to ideation, networking, and knowledge sharing.

Droidcon NYC 2022

September 1-2 – USA
Droidcon is one of the oldest and most consistent mobile app developer conference for Android developers around the world. Two full days of tech talks and professional networking sounds like a great opportunity for your app business! Being able to learn a lot about new tech hacks from developers around the world is an opportunity that should not be missed.

WorldFestival 2022

August 3-4 – Virtual
The goal of WorldFestival is to accelerate world progress by connecting the globe to the newest technologies. WorldFestival is the global virtual conference supporting emerging technology innovation across 130+ nations. They connect the top emerging technologies each year to companies, people, investors, media, and communities around the world.

gamescom 2022

August 23-28 – Germany
gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom is jointly organized by Koelnmesse and game – the German Games Industry Association.

Nordic Game

November TBC – Sweden
Nordic Game is the leading games conference in Europe, and this event in the fall of 2022 marks its twenty-first edition. Gathering thousands of industry professionals in Malmö annually, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway, and Sweden.

App Promotion Summit (APS) Berlin

December 1 – Berlin
Launched in 2013, App Promotion Summit Berlin is Europe’s leading app and mobile conference. It offers the ideal opportunity to learn growth marketing strategies and tactics directly from the world’s top app growth experts. In addition to the live event, they’ll also be running digital workshops and sessions on our world-class online event platform.


2023

Game Developers Conference (GDC)

March 20-24 – USA
GDC delivers five days of expert-led education on key game development topics and several special features throughout the week. Attendees have the opportunity to gain insight into the future of games, be inspired by new techniques, and discover creative new approaches.

MAU Vegas 2023

May 23-25 – USA
MAU Vegas is thrilled to announce the return to Las Vegas for an in-person event at the MGM Grand with AppsFlyer serving as the event’s presenting sponsor. MAU will provide top mobile brands a safe and exciting experience with a focus on hospitality amenities, networking opportunities, two full days of substantive learning, and the opportunity to build relationships in an environment like no other.

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Events 2 days ago

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

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New Materials 3 days ago

Lios Group, the Irish startup behind SoundBounce, was a winner of JEC Composites Startup Booster 2018, and has been making significant strides since taking home the award.

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New Materials 1 week ago

Tree Composites aims to accelerate the energy transition with innovative composite joints.

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