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Best HealthTech Events

Suzanne Newman Suzanne Newman
January 18, 2023

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Upcoming HealthTech events

The Festival of Biologics 2023

Mar 20-22 – USA
The Festival of Biologics brings together pharma & biotech, academics, and research institutes, together with their partners across the value chain. Across antibodies, immunotherapy, and biosimilars our participants share research, create new partnerships, and tackle the clinical trials, manufacturing, and commercial challenges involved in bringing new therapies to market.

ViVE 2023

Mar 26-29 – USA
ViVE provides a fresh, curated education and networking experience for digital health leaders, disruptors and influencers. They’re bringing together C-suite executives, senior digital health leaders and buyers, health startups and investors, and government and solution providers to advance healthcare.

Reuters Events: Pharma 2023

Apr 18-20 – Spain
Join 100s of your peers at one of the world’s gatherings for pharma pioneers and health innovators. One of the biggest, most senior, and cross-functional commercial pharma events.

LSX World Congress 2023

May 3-4 – UK
The 9th LSX World Congress is the leading partnering, strategy and investment event in Europe, with qualified 1:1 partnering at its core. The event brings together the CEOs and senior decision makers from the world’s most innovative biopharma, medtech and healthtech companies with investors, senior BD&L teams, R&D leaders and industry KOLs. Together, they share best practice, forge partnerships and investments – all geared at putting capital and ideas to work to help create the world’s future medicines and improve patient outcomes.

Future Health Summit 2023

May 24-25 – Ireland
This internationally distinguished event is an Irish and International gathering of the brightest minds in the healthcare industry with an illustrious audience of over 500 high end (C-Suite) industry delegates attending. Featuring renowned speakers from Ireland, USA, UK, Europe, and further afar.

DHIS 2023

Jun 7 – USA
The Digital Healthcare Innovation Summit (DHIS) is an unparalleled annual gathering of the leading innovators, investors, payers, providers, and policymakers who are driving the digital health revolution.

HIMSS 2023

Jun 7-9 – Portugal
HIMSS23 in Lisbon is one of the most influential health information and technology conferences and exhibitions in Europe – where healthcare leaders meet to build relationships during lively networking events, learn from experts in hot topic education sessions and discover innovative health tech products to solve their greatest challenges.

World Medical Innovation Forum 2023

Jun 12-14 – USA
How will gene and cell therapy change health care? Join CEOs, industry leaders, and Harvard’s top medical faculty to assess the future of medicine and the specific actions needed to realize the promise of emerging research for patients everywhere.

Bits & Pretzels HealthTech 2023

Jun 20-21 – Germany
Get ready to unite with the greatest minds in HealthTech! From Pharma and Tech Giants, to MedTech professionals and Policymakers- Bits & Pretzels HealthTech is bringing them all together. With startup founders at its heart, it’s an opportunity like no other for insightful collaboration with a positive ripple effect on European healthcare.

DxPx US 2023

Jul 25-27 – USA
With the gaining importance of diagnostics, digital health, precision medicine, and life science tools, there‘s a need for a dedicated platform to bring together the relevant stakeholders and further drive our industries.

Intelligent Health 2023

Sept 13-14 – Switzerland
Intelligent health will bring together the global AI and health communities to advance discussions on how to apply AI and drive technological collaboration in healthcare.

HETT 2023

Sept 26-27 – UK
HETT 2023 will explore the systems and infrastructure that underpin and enable a data-driven NHS, supporting the ecosystem to deliver patient outcomes through the meaningful implementation of technology.

The MedTech Conference 2023

Oct 9-11 – USA
Featuring world-class plenary speakers, cross-cutting educational programming, valuable networking, and business development opportunities, The MedTech Conference is a must-attend event for the industry’s prominent and most promising companies.

Reuters Events: Total Health 2023

Nov 7-8 – USA
Healthcare is still in crisis. Lessons learned during the pandemic – urgency, collaboration, speed of innovation – must now be applied to build a better healthcare system. As the world looks to the healthcare industry for guidance, Total Health is where its leaders come to set the agenda and change lives.

Frontiers Health 2023

Nov 8-9 – Italy
Frontiers Health emerged as one of the premier global digital health innovation events, with a strong focus on digital therapies, breakthrough technologies, healthcare transformation, investments, and ecosystem development.

MEDICA 2023

Nov 13-16 – Germany
Discover the full range of solutions for medical practices, clinics, and hospitals, and showcase your own. Given the focus on current as well as upcoming challenges, these are more indispensable than ever. Personal protective equipment, hygiene supplies, disposables, and much more.

GIANT Health London 2023

Nov 23-24 – UK
The GIANT (Global Innovation and New Technology) Health Event is one of the UK’s leading, unmissable healthcare innovation festival; with 4 “shows within the festival”. Come meet, network, learn, and do business with 100s of world-class speakers, immersive innovation presentations, the UK’s leading health-tech startups pitching to investors show, and more.

Past Events

CES 2023

Jan 5-8 – USA
CES one of the world’s most influential technology events will return to Las Vegas, Nevada giving the global audience access to major brands and startups, as well as the industry’s most influential leaders and advocates.

IMSH 2023

Jan 21-25 – USA
The International Meeting on Simulation in Healthcare (IMSH) is a scientific conference that explores the latest innovations and best practices in healthcare simulation. IMSH provides the tools and resources healthcare professionals need to advance their skills, impact change in delivery systems and practice, and, ultimately, improve patient safety.

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Suzanne Newman

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5 brilliant startup marketing techniques from Bits and Pretzels 2025

Last week, I spent three days at Bits and Pretzels in Munich — a startup-focused event with a distinctly Bavarian flavor. Think Oktoberfest meets startup conference, complete with dirndls, lederhosen, and more beer than you might expect. As someone building an AI-powered event platform, I went in with a specific mission: Observe how startups actually market themselves at events. Here’s what I discovered: GoodBytz: The power of good demos What they did: Robotics startup GoodBytz set up a booth where its robots prepared kaiserschmarrn (a traditional German dessert) all day long. Why it worked: Nothing beats seeing a product in action. While other booths had brochures and demos, GoodBytz’s robots were actually cooking. The smell, the movement and the end result stirred together an experience that people will remember and talk about. The lesson: If you have a physical product, show it in action. The old writing adage generalizes well: Show, don’t tell.  Let people see, hear and touch the product. WeRoad: The bathroom hack What they did: Posted “Missing Investor” flyers in bathroom stalls with QR codes pointing to their website. Why it worked: Pure genius. Every startup at the event was looking for investors, but the “Missing Investor” headline, while a bit on the nose, proved irresistible. Plus, bathroom stalls are one of the few places where people have 30 seconds to actually read something. The lesson: Think about where your target audience’s attention will remain undivided. Sometimes, the most effective marketing leverages the most unexpected places. Emqopter: Visual impact matters What they did: Designed a bright orange booth that displayed their drone prominently. Why it worked: In a sea of grey, white, beige and brown, Emqopter’s bright orange booth was impossible to overlook. The drone was real, too, and proved a real conversation starter. The lesson: Your booth is competing with hundreds of others. Make it visually distinctive and ensure your product is the hero. Quests: Community building using the product What they did: Created a busy, branded booth with accessories (toy car, traffic cones, a bulletin board) and used their anti-loneliness app to build communities among founders at the event. Why it worked: Quests used their product to solve a real problem right at the event, and the busy booth design generated energy and curiosity. The lesson: Use your product to solve a problem at the event — if it’s possible, of course. Demonstrate your value in real time. Dyno: Event-themed marketing What they did: Distributed branded electrolyte packs with the tagline “Your hangover ends. Your pension lasts – with Dyno.” Why it worked: Dyno aligned its messaging perfectly with the Oktoberfest theme. Every attendee was thinking about beer and hangovers, so Dyno’s goodies were quite relevant. The tagline was clever, memorable, and directly addressed a pain point most people at the event might have to deal with later. The lesson: Tailor your marketing to the event’s theme and culture. The more you tie your messaging and product to the context, the more memorable you become. So, what did I learn? Event marketing is about more than just showing up and setting up a booth; you have to understand your audience and create experiences that people will remember. Here’s what really struck me: most startups and even big companies don’t know how to leverage events properly. They book the booth, show up and hope for the best; maybe they bring some branded pens and a pop-up banner. Then they’ll go back home and wonder why they spent €5,000 in exchange for 50 business cards that never convert. The startups that stood out at Bits and Pretzels understand something fundamental: event ROI isn’t about booth size or location; it’s about strategy, creativity and planning. None of the startups above improvised on-site, or planned something the night before the event in their hotel rooms. They laid everything out 4-6 weeks before the event. A solid pre-event strategy is what separates successful event marketing from expensive booth rental.  But what matters most for early-stage startups is that you don’t need a massive budget to stand out. WeRoad’s bathroom stall hack probably cost €50 to print the flyers. A standard booth package at Bits and Pretzels would go for €3,000 to €5,500. The ROI difference is staggering when you compare the cost per meaningful conversation. That’s the difference between simply spending money and investing smartly. Building Sesamers has taught me that helping startups find the right events is only half the equation. The other half is helping them understand how to maximize ROI once they’re there. Good props aren’t a marketing expense; they’re opportunities to meet customers, investors and partners, and strike up engaging conversations.

Photo de profil Sophie Marquet
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