The idea that our diet affects our appearance is nothing new. For years, foods like carrots have been praised for improving skin tone, while chocolate has been blamed for breakouts. What’s new is the rise of beauty-focused food products. Gone are the days of relying only on natural remedies or consuming large quantities of specific foods. Now, processed, beauty-enhancing snacks are emerging, offering convenience, indulgence, and targeted benefits for skin, hair, and nails.
Beauty food: tasting the glow
Innova Market Insights has identified “Beauty Food” as a key trend for 2025. They predict that consumers will increasingly seek beauty claims in functional nutrition. From October 2019 to September 2024, product launches with skin-health claims grew by 15%, with Europe accounting for 39% of these launches.
This surge in beauty food reflects a cultural shift: younger generations are more aware of how diet impacts their appearance. In response, brands are launching innovative processed foods and snacks that combine beauty benefits with indulgent experiences.
Key nutrients powering the beauty food trend
Key ingredients in this trend include:
- Collagen: The standout favorite for its ability to improve skin elasticity, promote a youthful appearance, and support hair and nail health.
- Antioxidants: Combat cell damage and premature aging
- Vitamins A, C, and E: Essential for skin repair, hydration, and protection
Proteins, magnesium, and fibers are often included in these products to deliver well-rounded health benefits.
From supplements to snacks
The beauty food category has evolved beyond traditional supplements, entering the world of snacks and indulgent treats. Some notable examples include:
- Mims Beauty Gummies: Sugar-free gummies enriched with collagen and biotin to promote healthier skin, hair, and nails.
- Jolly Mama Banana Glow Snack: A banana and chocolate snack bar enriched with collagen and proteins, boasting proven benefits for hair growth and skin elasticity.
- Cocoa Beauty Keto Chocolate: A chocolate bar infused with selenium, biotin, and cocoa antioxidants. It is specifically designed to enhance hair health and appearance.
What’s next for beauty food?
As food personalization gains momentum, the beauty food market is set to grow even further. Products could increasingly target specific concerns, such as anti-aging, skin hydration, or acne prevention.
Beauty-enhancing claims could potentially expand into new food categories, such as pasta, granola, or even ready-to-eat meals, making beauty-focused nutrition more accessible and seamlessly integrated into daily life.
While collagen is likely to remain a key ingredient in this space, we may see other innovative components emerge as this category continues to evolve.
What was once a niche concept could now be reshaping both the food and beauty industries, paving the way for a future where beauty and nutrition are more closely linked.
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