Transparency and traceability have become critical in the complex world of agri-food supply chains. Connecting Food, a French startup founded in 2016, aims to address these challenges by offering a blockchain-powered SaaS platform that centralizes and simplifies data collection, providing real-time visibility and compliance for food suppliers and manufacturers. With its innovative solution, Connecting Food has attracted key players across the industry. It helps them ensure product compliance with European and U.S. regulations while improving accuracy and security throughout their supply chain. From Mars and Nestlé to Blockchain Innovation The idea behind Connecting Food came from the hands-on experience of its Co-Founders, Maxine Roper and Stefano Volpi. Both have worked for over 20 years at top-tier food companies like Mars, Nestlé, Danone, and Avril. “At Mars and Nestlé, we saw firsthand the challenges of connecting supply chain data to meet legal and quality standards,” said Roper. This led them to leave their C-level roles and launch Connecting Food to revolutionize data management in the agri-food sector. Why “Connecting Food”? The startup’s name, “Connecting Food,” perfectly embodies its mission. According to the Co-Founders, the company “connects the dots” between the many actors in the agriculture and food industries. By doing so, the platform increases visibility and transparency, allowing businesses to track products from farm to fork.”We bring greater visibility into supply chains by connecting all industry actors that source from agriculture. Our platform ensures compliance with both European and U.S. regulations while increasing accuracy and security,” explained Volpi. A Strong Team with Diverse Expertise Connecting Food’s team is its greatest asset. It combines Tech expertise with deep industry knowledge. Based in Paris, the team works from the heart of one of Europe’s leading hubs for innovation.”Our team brings together technology, data, and industry experience. From ex-Deezer engineers to experts in food safety testing from Eurofins, we’ve built a unique blend of talent,” said Volpi. The team also includes professionals from Carrefour, BCG, and Bearing Point, adding depth to its sales, customer success, and data management operations. Targeting the Entire Agri-Food Ecosystem Connecting Food works with various clients at every stage of the agri-food supply chain, including retailers like Migros, branded manufacturers like Barilla and General Mills, and farming groups like Axereal.“Our platform enables clients to gain visibility, precision, and compliance in their supply chain operations,” Roper explained. With increasing demand for more transparency and compliance, especially in the face of a growing regulatory landscape, The company’s value proposition continues to grow. Standing Out from the Competition In the competitive landscape of supply chain management platforms, Connecting Food distinguishes itself through its unique focus on agrifood. While competitors offer similar services, they excel in centralizing cost-efficient, comprehensive data for supplier assessment and product monitoring. “Our expertise in agri-food and precise data management set us apart in ensuring transparency and traceability,” said Volpi. This unique capability allows the company to better serve its clients’ needs while maintaining cost-efficiency. Revenue Model and Traction Connecting Food generates revenue through a subscription-based model. It offers various modules for data management, digital auditing, and product monitoring, allowing clients to select the services they need to improve their supply chain operations. The company has gained traction by securing contracts with major retailers, manufacturers, and farming groups, highlighting its growing influence in the agri-food industry. Looking Ahead: Goals for 2024 After raising an €11 million Series A and receiving financing from the European Commission, Connecting Food is preparing for a significant growth phase. The company aims to raise equity by the end of 2024 to enhance its technology and expand services. “Our goal for 2024 is to scale our platform and explore new growth opportunities in the agri-food sector,” said Roper, as the team focuses on expanding its client base and meeting the rising demand for transparency and compliance in supply chains. Why SIAL Startup Village? Participating in SIAL Startup Village offers Connecting Food a valuable opportunity to network and showcase innovations to key agri-food decision-makers while engaging with current clients and strengthening its market position. “SIAL is one of the most important trade shows for food and beverage.” It offers us the chance to meet key decision-makers and showcase the latest innovations in supply chain management,” said Volpi.
