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Event resources for professionals – Ben’s List | Selected

You might be wondering why this post is published on this platform and what the following 8 articles have to do with events.

TLDR: I’m an event expert and this is what I’ve been reading for the past week. I hope there’s at least indirectly some useful piece(s) of content for you.

This week I’ve got two articles – just here below – about events, highlighting the worst and the best of the industry.

One of the reasons why we launched Startup Sesame and later on Sesamers is to address the lack of transparency and ROI from a lot of events. Imagine an event launched by a Tech celebrity who’s also the founder of a COVID vaccine company that ends up being a superspreader event. That’s exactly what the old way of running events was bad about. We need less of that.

On the flip side, there’s an island where raves and parties have been going on for the past few months, giving a powerful reason for people to ground themselves in their community. That’s what I’d dream events could be able to do in a post-COVID world. At least in the first phase after lockdown.

What’s your take on this? Should this weekly reading list cover more event-related news?


Events

He started a covid-19 vaccine company. Then he hosted a superspreader event.

“The first confirmed positive results came back on January 28, during the conference’s online-only virtual-reality day, after most participants had flown home….by Feb. 3rd that number would more than double.”

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“Fucking Bonkers”: The Isle Of Man Has Been Raving Safely Through The Pandemic

“This freedom to party, combined with a captive audience who don’t currently have the option to go off-island easily (plus a large number of students who decided to defer their off-island university courses), has been a boon to the scene.”

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Leadership

Research: Women Score Higher Than Men in Most Leadership Skills

“…as our data on confidence shows, there’s a need for organizations to give more encouragement to women. Leaders can assure them of their competence and encourage them to seek promotions earlier in their careers.”

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Admitting Mistakes: Confessions are convincing

“Copping to previous mistakes makes you come across as more knowledgeable because others assume that you have since figured things out.”

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Finance

GameStop, influencers and the need for trust-based social networks for investing


Marketing

Why People Share: The Psychology Behind “Going Viral”

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Clubhouse’s Inevitability

“The most obvious difference between Clubhouse and podcasts is how much dramatically easier it is to both create a conversation and to listen to one. This step change is very much inline with the shift from blogging to Twitter, from website publishing to Instagram, or from YouTube to TikTok.”

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The bull case for Dispo

“Your photos don’t develop until the next morning, so you’re forced to live in the moment — snap and forget. There’s no pressure to get the perfect shot. It’s a focus on authenticity over appearance.”

How China’s livestream industry is revolutionizing ecommerce

“Traditional fast-fashion leaders, offering only discounts without the personality, simply don’t impress shoppers anymore.”

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Mobility

Systems: Making the World Move

Interesting read about the complexity of digital logistics

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Music

(via Dan) 19 yo Prince Jazz Funk Sessions 1977 Instrumental

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Fundraising 10 hours ago

European agriculture technology is experiencing a renaissance, with venture capital increasingly flowing toward solutions that address labour shortages and sustainability challenges. The latest beneficiary of this trend is SAIA Agrobotics, which has secured €10 million in Series A funding to scale its revolutionary approach to greenhouse automation where plants move rather than robots. The Amsterdam-based startup’s “inverted” model represents a paradigm shift in agricultural robotics, positioning it at the forefront of Europe’s growing agtech sector. This funding round signals strong investor confidence in reimagining traditional greenhouse operations through innovative automation. Series A greenhouse automation funding attracts European investors The Series A round was led by prominent European venture capital firms, though specific investor names weren’t disclosed in the original announcement. This funding pattern reflects the increasing appetite among European VCs for agtech solutions that can address the continent’s unique agricultural challenges, including stringent sustainability regulations and acute labour shortages in the horticulture sector. “The traditional approach of sending robots to plants creates complexity and inefficiency,” explains SAIA’s leadership team. “Our inverted model where plants move to automated stations is fundamentally more scalable and cost-effective for European growers facing mounting operational pressures.” The investment comes at a time when European greenhouse operators are desperately seeking automation solutions to remain competitive. With labour costs rising across EU markets and sustainability mandates tightening, SAIA’s technology offers a compelling value proposition for the region’s €50 billion horticulture industry. Revolutionising greenhouse operations across European markets SAIA Agrobotics has developed a unique system where plants travel on conveyor networks to centralised robotic stations for tasks like harvesting, pruning, and quality assessment. This approach eliminates the navigation challenges faced by traditional agricultural robots whilst maximising throughput and precision. The technology is particularly well-suited to Europe’s intensive greenhouse cultivation, where space optimisation and resource efficiency are paramount. Countries like the Netherlands, Belgium, and Germany – which collectively represent over 60% of EU greenhouse production – stand to benefit significantly from SAIA’s automation model. The €10 million will primarily fund European market expansion and product development, with plans to establish partnerships with major greenhouse operators across key EU markets. The company is also investing in regulatory compliance to meet varying national standards across European jurisdictions. SAIA’s timing is fortuitous, coinciding with the EU’s Farm to Fork strategy that emphasises sustainable food production and reduced pesticide use. The startup’s precision automation capabilities align perfectly with these regulatory tailwinds, offering growers a path to compliance whilst maintaining profitability. This funding milestone positions SAIA Agrobotics as a serious challenger to established agricultural automation players, whilst demonstrating Europe’s growing sophistication in developing homegrown solutions to continental challenges. For an industry long dominated by traditional methods, SAIA’s inverted approach could well become the new standard.

Fundraising 12 hours ago

Regulatory compliance is devouring three-quarters of medtech companies’ budgets, creating a bottleneck that’s particularly acute for European startups navigating both EU MDR requirements and FDA approvals for global market access. This regulatory maze has become a critical competitive disadvantage, with smaller companies often spending months or years on documentation that could be streamlined through intelligent automation. Against this backdrop, Utrecht-based Guideways has secured over €1.2 million in pre-seed funding to tackle this exact challenge. The round was led by Healthy.Capital and Rising Star Venture Partners, both investors with deep expertise in healthcare technology and regulatory technology convergence. Medtech compliance funding addresses European regulatory gap The investment thesis here is compelling for European venture funds increasingly focused on regulatory technology solutions. Healthy.Capital, which has built a portfolio around healthcare innovation, recognises that compliance automation represents a massive untapped market within the medtech sector. “The regulatory burden on medtech companies has reached unsustainable levels,” explains a partner at Healthy.Capital. “Guideways’ approach to automating FDA approval processes could fundamentally change how European medtech companies scale globally.” Rising Star Venture Partners brings complementary expertise in enterprise software, particularly around workflow automation and document processing. The combination suggests investors see Guideways not just as a medtech play, but as a broader regulatory technology solution that could extend beyond healthcare into other heavily regulated sectors. This investor mix also reflects a growing trend among European VCs to co-invest across sector expertise, combining healthcare domain knowledge with technical automation capabilities. Dutch startup targets global medtech market Guideways’ platform addresses a particular pain point for European medtech companies: the dual challenge of meeting EU MDR compliance whilst simultaneously preparing for FDA submissions. This regulatory arbitrage opportunity is uniquely positioned for European startups, who understand both regulatory frameworks intimately. The company’s AI-driven approach to documentation and approval processes could significantly reduce the 18-24 month timelines typically associated with FDA submissions. For European medtech companies, this acceleration is critical for competing with US counterparts who enjoy geographic proximity to regulators. The funding will primarily support product development and the establishment of regulatory partnerships, with particular focus on building automated workflows that can adapt to evolving compliance requirements. “We’re not just digitising existing processes,” notes a Guideways spokesperson. “We’re reimagining how medtech companies approach regulatory strategy from the ground up.” Utrecht’s position as an emerging European medtech hub, alongside established centres like London and Berlin, provides Guideways with access to both talent and potential customers within the Dutch life sciences ecosystem. This funding round signals growing investor confidence in regulatory technology solutions, particularly those that can bridge European and American market requirements. For the broader European medtech ecosystem, Guideways represents the kind of infrastructure innovation that could level the playing field with Silicon Valley competitors.

Fundraising 14 hours ago

As artificial intelligence transforms European business operations, a stark reality emerges: 70% of security leaders identify AI governance as their top priority, yet most lack the tools to address it effectively. This governance gap represents both a critical vulnerability and a substantial market opportunity across the EU’s increasingly AI-dependent economy. Enter YQuantum, the UK-based startup that has just secured €864,000 in pre-seed funding to tackle this pressing challenge through its AI Score platform. The round was led by Venture Kick, the Swiss early-stage accelerator known for backing promising deep-tech ventures across Europe. The funding arrives at a pivotal moment for European AI regulation, with the EU AI Act creating new compliance requirements that organisations struggle to navigate. YQuantum’s AI Score platform promises to bridge this gap by providing comprehensive governance frameworks that help enterprises manage AI risks whilst maximising innovation potential. AI governance funding reflects growing European investor confidence Venture Kick’s investment in YQuantum signals the accelerator’s continued focus on European startups addressing regulatory and compliance challenges. The Swiss-based fund, which has previously backed companies navigating complex European market dynamics, sees AI governance as a fundamental infrastructure need rather than a nice-to-have feature. “The European market is uniquely positioned to lead in AI governance solutions,” notes a Venture Kick partner familiar with the deal. “With the EU AI Act setting global standards, European startups like YQuantum have both regulatory tailwinds and first-mover advantages in developing compliance technologies.” The €864,000 figure, whilst modest by Silicon Valley standards, reflects typical European pre-seed valuations for deep-tech governance solutions. Similar AI compliance startups across the continent have raised comparable amounts, suggesting investors view this as a measured approach to building sustainable governance infrastructure. Venture Kick’s thesis centres on European startups’ inherent understanding of regulatory complexity—an advantage that becomes increasingly valuable as global AI governance frameworks evolve. The fund’s portfolio strategy emphasises companies that can translate regulatory requirements into practical business solutions. European AI compliance creates market opportunity YQuantum’s AI Score platform addresses a fundamental challenge facing European enterprises: how to implement AI systems that comply with evolving regulations whilst maintaining competitive advantage. The company’s approach focuses on practical governance frameworks rather than theoretical compliance checklists. The startup plans to use the funding primarily for product development and expanding its European market presence. With headquarters positioned to serve both UK and continental European markets, YQuantum aims to capture demand from organisations preparing for AI Act compliance deadlines. “We’re not building another compliance tool,” explains YQuantum’s leadership team. “We’re creating governance infrastructure that makes AI both safer and more effective. European companies need solutions that understand our regulatory environment and market dynamics.” The competitive landscape includes several European AI governance startups, but YQuantum’s focus on practical implementation rather than purely regulatory compliance differentiates its approach. The company’s AI Score methodology emphasises business outcomes alongside risk mitigation—a balance that resonates with European enterprises seeking competitive advantage through responsible AI adoption. This funding round positions YQuantum within Europe’s growing AI governance ecosystem, where regulatory clarity is driving both investment and innovation. For European tech watchers, it represents another data point in the continent’s emergence as a global leader in responsible AI development.

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