Sesame Summit 2026 – application open

How to stand out in the “attention economy” I Selected

Welcome to the second edition of Sesamer’s Declassified Survival Guide, where we give our take (and resources) on challenges amplified by the pandemic.

If you’re a professional, feeling overwhelmed and looking for solutions, this is the place for you.

Our last edition was on how to provide support for your remote team. This week we’ve compiled a guide on how to stand out in the “attention economy.”

TL;DR

  • Understand the importance of the “attention economy.”
  • Learn how to evaluate your competition.
  • Try out our list of Sesamers Tips to keep attention.
  • Get inspired by some case studies.  

What is the attention economy?

Accelerated by the pandemic restrictions we all find ourselves in, it doesn’t take me sourcing 5 articles for you to believe that there’s been a huge increase in the amount of time spent online.

Buzzing around are the following words: Zoom fatigue, the information age and the attention economy. I think by now that everyone (& their mother) has probably already watched The Social Dilemma and “been transformed.”

We’re living in an unprecedented age where we have immediate access to information from anywhere, for everything, on-demand.

But the fact is that we are not (yet) super computers, our brains get tired which manifests in different ways, including:

  • Shorter attention spans
  • Lack of engagement
  • Loss of interest

Over the past few weeks, the term “attention economy” keeps coming up in our exclusive Coffee with Sesame weekly meetings with event organizers. Time and time again, event organizers are asking themselves – and each other – “how do we stand out & how do we compete in this attention economy?”

Event organizers have never had such tough competition. Virtual events are not an equal experience replacement to physical events, we all know that. Instead of being in a venue surrounded by people, attendees are now at home watching a live stream in one tab and working in another. At the end of a work day, there is no drive to spend more time in front of laptop to absorb content. Our “tiny” human brains just can’t take it all.

TL;DR – Attention is precious. Keep reading to find out we are going to help you to capture it & keep it.

blank

Evaluate your competition.

The first step to getting some of that precious attention back is to evaluate your competition. Here are some guiding questions:

  • Who is my audience? How will they be participating in my event? What device will they be using to participate?
  • Who is my competition?
  • What do they offer?
  • What are they missing?
  • If I can’t beat them, how can I join them?

Sesamers Investigation: Clubhouse & other audio-based mediums

  • What are they missing? Recording of sessions, pre-registration, analytics
  • What do they offer? Quick, spontaneous (often informal) sessions, free content

Identify why you’re losing attention.

Our #1 recommendation is to focus on value, value, value. Although easier said than done, the best way to keep someone’s attention is by providing them with quality not quantity content.

People are busy.

  • Provide access to recorded playback of your content / sessions
  • Offer more inclusive platforms (desktop and mobile, Android and Apple)
  • Keep the length of your content short. Do not create sessions with the expectation that attendees will sit in front of their computer all day
  • Source good moderators to keep the conversation engaging

People multitask.

  • Provide a way for attendees to synch their personal calendar with the event calendar
  • Try to find a solution that allows for PiP playback
  • Make a strong notification strategy. Email? On platform? Frequency?

People are facing options overload.

  • Build a community
  • Create catchy & sharable visuals
  • Generate hype prior to the event
  • Be present on multiple social platforms and keep up with current trends (like Twitter threads )
blank

2 case studies

Hello Tomorrow Global Summit 2020 (virtual)

3 best practices:

  • Play-at-your-own-speed trivia game
  • Discussion boards
  • Access to recorded sessions post-event

Platform: Swapcard (mobile + web app)

START Summit x Hack

3 best practices:

  • Major social media campaign (including YouTube ads)
  • Spread out content over 8 days
  • Provided matchmaking tab to connect with other attendees at any time

Platform: Developed their own web-based platform

And since we still have your attention 😉 check out our upcoming event series – Sesamers on Tour – 12 weeks of content highlighting some of the best international tech ecosystems, every Tuesday afternoon from April 13th to July 6th, for free!

you might also like

Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

Fundraising 5 days ago

Belfast's Cloudsmith has raised $72M Series C led by TCV, with Insight Partners participating, to expand its artifact management platform and secure the AI-era software supply chain.

Fundraising 5 days ago

Berlin’s VREY has raised €3.3M seed led by Rubio Impact Ventures to roll out rooftop solar software for Germany’s multi-family buildings.

Subscribe to
our Newsletter!

Stay at the forefront with our curated guide to the best upcoming Tech events.