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B2B Rocks 2024: Why Pitch Competitions Are Game-Changers for Startups

As a tech event media deeply rooted in the startup ecosystem, Sesamers stays on the pulse of events that drive the future of business innovation.

This September, we were thrilled to organize the B2B Rocks World Pitch Contest as part of B2B Rocks 2024. The event that brought together startup founders, investors, and industry experts dedicated to advancing B2B innovation.

Here, we’ll recap the highlights of the event and dig into why pitch competitions like this are essential for startups.

What is B2B Rocks?

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📸: B2B Rocks

B2B Rocks has been a go-to event for startups in the B2B space, offering a platform for founders and executives to exchange strategies, insights, and innovations to drive business growth.

Held in Paris, the 2024 event maintained its reputation for high-quality networking and cutting-edge content from the heart of the B2B ecosystem.

This year Sesamers were organizing the B2B Rocks World Pitch Contest, which saw a pool of talented startups compete for recognition, investor attention, and valuable feedback.

Hosted on our platform, app.sesamers.com, we managed the communications, from attracting applications to selecting 10 finalists and preparing their pitches, with the event brought to life by our CEO, Ben Costantini. This contest wasn’t just a competition; it was a launchpad for startups looking to gain momentum in a competitive market.

Highlights from B2B Rocks 2024

The event was packed with exciting sessions that covered everything from scaling customer acquisition to the future of enterprise tech. Here’s a breakdown of some of the key sessions.

Mastering Growth Strategies

A standout panel focused on growth strategies for B2B companies, highlighting the importance of data-driven decision-making, building effective sales funnels, and aligning marketing efforts. Top CEOs and CMOs from high-growth companies shared actionable tips on scaling without compromising product quality or customer experience.

Tech Innovation in B2B SaaS

One of the most anticipated sessions was on technological innovation within SaaS platforms. Industry leaders discussed how AI, automation, and advanced analytics transform how B2B companies serve their clients, offering personalized experiences at scale. The conversation also touched on product-market fit and how startups can accelerate innovation cycles in a competitive market.

Investor Perspective: What B2B Startups Need to Succeed

Investors took to the stage to provide their insights on what they look for when evaluating B2B startups. Among the top factors were strong market potential, a clear path to profitability, and visionary leadership. Investors emphasized that today’s funding landscape seeks sustainable growth and a solid business model over quick wins.

Why Should Startups Join Pitch Competitions?

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📸: B2B Rocks

In a rapidly evolving tech landscape, startup competitions like the one at B2B Rocks offer startups much more than just a stage.

Why every ambitious startup should consider joining similar events?

  • Visibility. Competitions are a direct line to an audience of potential clients, partners, and investors. For startups, visibility can be game-changing; a single pitch can lead to connections that transform business prospects.
  • Access to Investors and Mentors. One of the standout benefits is access to experienced investors, venture capitalists, and mentors who can provide critical insights into business strategies, growth, and product-market fit.
  • Feedback and Improvement. Pitching at events gives startups an opportunity to receive constructive feedback from judges and peers.
  • Networking Opportunities. More than just a pitch, B2B Rocks creates an environment where founders can meet other entrepreneurs, potential collaborators, and even competitors. These relationships often extend beyond the event, leading to partnerships and collaborations that can fuel growth.
  • Experience and Confidence. Pitching builds confidence, helping founders articulate their vision clearly and answer tough questions on the spot. Competitions provide a training ground to practice and polish presentation skills, preparing startups for future funding rounds.

Key Takeaways for Startups Founders

B2B Rocks 2024 left us with several crucial lessons for B2B startups looking to scale:

  • Customer-centricity is King. Successful startups put the customer first, building solutions around real pain points.
  • Innovate or Fall Behind. In a fast-moving tech environment, continuous innovation is not just a choice but a necessity.
  • Data-Driven Decisions. Companies that leverage data effectively outperform their competitors in marketing, product development, or sales.

Why Events Like B2B Rocks Matter for Startups

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📸: B2B Rocks

At Sesamers, we believe that events like B2B Rocks are critical for fostering innovation and growth in the B2B tech ecosystem. The knowledge, connections, and inspiration from such gatherings help shape the next generation of market leaders.

As a media platform, our mission is to provide our readers with up-to-date insights on the most impactful trends and breakthroughs in tech. B2B Rocks 2024 offered cutting-edge content and exemplified the collaborative spirit necessary for startups to succeed in today’s competitive landscape.

Stay tuned to Sesamers Linkedin as we continue to bring you exclusive recaps, interviews, and insights from the tech events that matter most!

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Fundraising 3 hours ago

London-based AI laboratory Ineffable Intelligence has emerged from stealth with a $1.1 billion seed round at a $5.1 billion post-money valuation, the company confirmed on 27 April 2026. The financing is the largest seed round ever raised by a European company and one of the largest first-money-in rounds in the global history of artificial intelligence. The round was co-led by Sequoia Capital and Lightspeed Venture Partners. Participating investors included Nvidia, DST Global, Index Ventures, Google, and the UK Sovereign AI Fund, the British government’s recently established vehicle for backing strategic AI capacity on home soil. A bet on a different path to general intelligence Ineffable Intelligence was founded in 2025 by David Silver, the former Vice President of Reinforcement Learning at Google DeepMind and the principal architect of AlphaGo, AlphaZero and AlphaStar. He is joined by three further DeepMind alumni: Wojciech Czarnecki, Lasse Espeholt and Junhyuk Oh. All four have spent the past decade at the frontier of reinforcement learning research, the discipline behind some of the most consequential demonstrations of machine learning over the past ten years. The company describes its objective as building a “superlearner” — an AI system capable of acquiring knowledge directly from its own experience rather than from human-generated text or imagery. “Our mission is to make first contact with superintelligence,” Silver said in a statement accompanying the launch. “We are creating a superlearner that discovers all knowledge from its own experience, from elementary motor skills through to profound intellectual breakthroughs.” The framing is a deliberate departure from the dominant industry trajectory. Most leading AI laboratories, including OpenAI, Anthropic and Google DeepMind itself, have built large language models trained primarily on the corpus of the internet, then refined that training with human feedback. Ineffable’s wager is that the marginal returns on scaling text-based pretraining are diminishing and that the next leap in capability will come from agents that learn endlessly from the consequences of their own actions, in much the same way AlphaZero learnt the game of Go without studying any human matches. Why $1.1 billion at seed The size of the round is unusual even by the inflated standards of the 2026 AI capital cycle. Two factors appear to explain it. First, frontier reinforcement learning at the scale Ineffable describes is computationally extraordinarily expensive: the company will need to operate vast simulation environments and train very large models against them, an undertaking that consumes capital at a rate closer to physical R&D than to traditional software. Second, the round signals a strategic move by Europe’s investor and policy ecosystems to retain the most ambitious AI researchers on the continent. The presence of the UK Sovereign AI Fund alongside Sequoia, Lightspeed and Nvidia is the clearest expression of that intent. The British government has publicly framed the investment as a bet on breakthrough AI that “can discover new knowledge”, positioning the country as a willing co-investor in domestic frontier laboratories. For Ineffable, the implication is access not only to capital but to compute, regulatory engagement and the still-resilient academic talent base around UCL, Oxford, Cambridge and Imperial. Founder pledge of historic scale Alongside the funding announcement, Silver disclosed that he is committing 100 per cent of any personal proceeds from his Ineffable equity to charity via the Founders Pledge network — described by the organisation as the largest pledge in its history. At the round’s $5.1 billion valuation, that commitment could ultimately exceed several billion dollars if the company succeeds. It is a meaningful gesture in a sector where the reputational stakes around concentrated AI wealth are escalating, and one likely to be referenced in subsequent founder-led commitments. Implications for the European AI landscape Ineffable’s emergence reshapes the European AI map in three concrete ways. It establishes London as the home of the continent’s largest-ever seed-stage company, complicating Paris’s recent narrative of frontier-AI primacy after Mistral’s earlier rounds. It validates a thesis — that reinforcement learning, not transformer scaling, is the next frontier — that has lately been losing capital share to language-model incumbents. And it confirms that the UK government is now willing to act as a balance-sheet co-investor in domestic AI laboratories, a posture much closer to the French model than to the predominantly grant-based regimes elsewhere in Europe. The execution risk is non-trivial. Reinforcement learning at frontier scale has historically required years of careful environment design before producing competitive systems, and Ineffable’s “first contact” framing sets a high bar against which it will be judged. But for now, with a billion dollars on the balance sheet, four of the discipline’s most accomplished researchers in the founding team and a sovereign co-investor at its back, Ineffable Intelligence is the most heavily resourced new entrant in the European AI cycle. Sesamers covers European fundraising rounds across deeptech, fintech and AI. Source: tech.eu.

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